Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land.
This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We'll take a look at a few of REI's SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations.
One of the controversial points of discussion in the presentation was REI's use of the "rel=canonical" <link> element to reduce duplicate content caused by pagination.
Download the slide show and see the speaker notes for more information.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/