Learn Agile Marketing &amp; SEO from Star Wars Stormtroopers

Perhaps the most under-utilized assets in most companies are the ideas in employees’ heads. For that reason, this session aims to help attendees learn three key things: How to tap into employees' passions to drive growth A useful model for assessing whether your innovation programs are effective How to use our “recipe book” to build a cohesive innovation program that drives growth This session is meant to cover the case for employee-driven innovation – including success stories and data points. We'll also provide access to the tools, playbooks, and templates that can accelerate innovation programs in your company.

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Atlassian has been in hyper-growth for the last 5 years, exploding from 200 employees to over 1700. We've worked tirelessly to implement strategic planning while staying true to our agile roots and upholding our culture and values. To the surprise of no-one, it ain't easy. Learn about three practices we developed – and scaled – to help our teams deliver more compelling stories, and the strategic framework they all feed into.

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This is an introduction to Kanban. Creative agencies, like most organizations that do knowledge work, are defined by the projects they deliver that (hopefully) delivers value for the clients. Most agencies also struggle with multiple competing stakeholders, multiple client engagements, tight deadlines and long hours – it’s amazing any creative work happens at all. Most projects – brand campaigns, websites, landing pages, social, pr, direct, everything, can be viewed as a process - a series of steps or tasks that achieve some desired result – delivery of the project, a happy client, drinks in Tribeca. There are all kinds of processes - simple and complex, individual and team, quick and time-consuming. Sometimes large or over-arching processes consist of a series of smaller processes. Kanban is a tool for managing the flow of materials or information (or whatever) in a process. Not having the materials, whether it is a part, a document, or customer information, at the time you need it causes delay and waste. On the other hand, having too many parts (too much design, creative briefs, design assets, code) on hand or too much work in process (WIP) is also a form of waste. Kanban is a tool to learn and manage an optimal flow of work within the process. It can also (potentially) make working in agencies a more human, and humane, place to do one’s best work. Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation and Entrepreneurship. Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he has brought Lean Startup, LeanUX, and Design Thinking to large media, finance, and healthcare companies. Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference, and is the User Experience track chair for the Agile 2013 and Agile 2014 conferences.

KaiNexus Webinar - Dan Markovitz, Building the Fit Organization

In this webinar, internationally renowned author, speaker and coach Dan Markovitz dives into his new book, "Building the Fit Organization," distilling the lessons from the Toyota Production System into six core concepts, and couching them in the easily understandable language of physical fitness and athletic excellence—no Japanese, no English jargon, and no off-putting references to car companies.

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Have your Agile practices become stale or redundant? Does it feel like your team is just going through the motions? Have team members asked to discontinue “critical Agile practices” and ceremonies? In Lean product development, the minimum viable product or MVP, is defined as the product with the highest return on investment versus risk. It’s a strategy to avoid building products that customers don’t need or want by maximizing our learning of what is valuable to the customer. Agile is typically learned through exposure to a series of Agile practices, a recipe of sorts. But what if that recipe goes beyond minimal? Have we replaced heavy waterfall process with heavy Agile process? This session will interrogate the thinking behind some of the Agile sacred cows like detailed sprint planning, detailed release planning, and even some popular estimation techniques. We will try to identify what is truly needed to be Agile, based on needs instead of prescribed recipes. What is minimally sufficient to start realizing the benefits of Agile? What is your MVA? It might be different than you think!

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There are two kinds of companies in the digital world: the quick and the dead. Marketing software empowers you with the technology to act and react swiftly to new opportunities. But to take advantage of that power, marketing needs to adapt how it manages its activities to thrive at this new clockspeed. Agile marketing is the ideal management methodology for this environment. Learn: - The process of agile marketing - Examples of how other companies have adopted it - Steps for getting started - How other companies are integrating agile with budgeting, long-term planning, metrics & multi-team coordination

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HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!

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• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY • 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage? • 5. WHO ARE YOURCustomers? • 6. WHERE DO THEYHang out? • 7. HOW SHOULD YOUEngage? • 8. What is User Experience? • 9. Who are your customers? ONLINE MARKETERS WITH Websites • 10. Where do they hang out? #measure ON TWITTER • 11. How should you engage? • 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET • 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! “No matter what, the very first piece of social media real estate Id start with is a blog.” Chris Brogan- Start a blog- Create content- Be consistently awesome • 14. Start a blog SELF-HOSTED • 15. Start a blog DRIP EMAIL MARKETING • 16. Create content • 17. Create content that teaches • 18. Be consistently awesome • 19. What is User Experience? • 20. Start a blog $7.35 COST PER SIGN UP • 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS • 22. WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS • 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES? • 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED • 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE? • 26. Be consistently awesome • 27. Measure and optimizeyour contentFocus on actionable metrics for yourcontent. It’s easy to drown in a sea ofvanity metrics. Hone in on the metricsthat matter based on your own specificbusiness goals. “Be metrics driven and test a lot." Mark Suster- Design for conversions- Qualitative measurement- Quantitative measurement- Optimize & improve results • 28. Design for conversions • 29. Design for conversions • 30. Design for conversions • 31. Design for conversions • 32. Design for conversions • 33. Design for conversions • 34. Design User Experience?What isfor conversions VANITY METRICS • 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI • 36. Qualitative measurement • 46. Optimize and improve results • 51. Data Informed • 52. ROI! $7.35 COST PER SIGN UP

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Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful. Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now. Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success. Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha

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JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling. At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer. Originally presented at Oklahoma City’s Ad Club on 6/13/12.

Agile Lessons to Learn from Star Wars

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What better way to study the Agile Manifesto, than in the fun and easily understandable context of Star Wars?! When discussing the Agile Manifesto it some times help to put it in easily understandable terms. What better way to do that, than presenting the Agile Manifesto in the context of Star Wars. This talk looks at the Agile Manifesto and using examples from the Star Wars Universe shows the similarities and differences in the way the Rebel Alliance and Empire put the Agile Manifesto into practice. Those new to Agile Software Development will find it a light hearted, fun, and easily understood explanation of the Agile Manifesto and Agile Principles in the context of Star Wars. Agile veterans that are already familiar with the Agile Manifesto will get a better understanding and new perspective that is meant to be interesting and humorous. Key Learnings At a minimum attendees at this talk will become aware of the Agile Manifesto in a fun and interesting way. Those that are already familiar with the Agile Manifesto will get a better understanding and new perspective that is meant to be interesting and humorous.

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