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10 Simple Steps to Build a 
$5 MILLION BUSINESS 
#Startups #SMB 
Dave Kerpen 
CEO, Likeable Local 
Cofounder & Chairman, Likeable Media
In the past 7 years, we’ve built 2 significant businesses. 
#Startups #SMB 
Here’s how we did it:
1. Find Trustworthy Partners 
#Startups #SMB 
Whether it’s a close friend or family member, 
partner with people you can trust.
2. Create a strategy & focus 
Use Verne Harnish’s 1-page strategic plan 
#Startups #SMB 
or another method that allows you to focus.
3. Say no to what’s off focus 
#Startups #SMB 
Even if it means firing 
your own customers. 
By saying no to what’s off focus, 
you’ll have more opportunity to grow.
#Startups #SMB 
4. Find Peer Support 
Join an organization such as EO, YEC, YPO, Vistage, or BNI
5. Form a board of advisors 
#Startups #SMB 
Coordinate a group of trusted mentors 
to counsel you on key issues.
#Startups #SMB 
6. Hire Slow. Fire Fast. 
The sooner you part ways with people who aren’t a fit, the better.
7. Build great values and culture 
Take time to build a place where people want to spend their time. 
#Startups #SMB
#Startups #SMB 
8. Build your brand 
Use social media to make your 
company bigger than it really is.
#Startups #SMB 
9. Ask for referrals 
The best form of marketing is your current customers.
#Startups #SMB 
10. It’s the people, stupid 
The single most important factor in your success is your people.
#Startups #SMB 
CONTACT 
Dave Kerpen 
EMAIL 
Dave@likeable.com 
THANK YOU 
TWITTER 
@davekerpen 
PHONE 
212-359-4355 
Learn how to grow your business in two minutes: 
LikeableDemo.com

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How to Build a $5 Million Business in 10 Simple Steps

  • 1. 10 Simple Steps to Build a $5 MILLION BUSINESS #Startups #SMB Dave Kerpen CEO, Likeable Local Cofounder & Chairman, Likeable Media
  • 2. In the past 7 years, we’ve built 2 significant businesses. #Startups #SMB Here’s how we did it:
  • 3. 1. Find Trustworthy Partners #Startups #SMB Whether it’s a close friend or family member, partner with people you can trust.
  • 4. 2. Create a strategy & focus Use Verne Harnish’s 1-page strategic plan #Startups #SMB or another method that allows you to focus.
  • 5. 3. Say no to what’s off focus #Startups #SMB Even if it means firing your own customers. By saying no to what’s off focus, you’ll have more opportunity to grow.
  • 6. #Startups #SMB 4. Find Peer Support Join an organization such as EO, YEC, YPO, Vistage, or BNI
  • 7. 5. Form a board of advisors #Startups #SMB Coordinate a group of trusted mentors to counsel you on key issues.
  • 8. #Startups #SMB 6. Hire Slow. Fire Fast. The sooner you part ways with people who aren’t a fit, the better.
  • 9. 7. Build great values and culture Take time to build a place where people want to spend their time. #Startups #SMB
  • 10. #Startups #SMB 8. Build your brand Use social media to make your company bigger than it really is.
  • 11. #Startups #SMB 9. Ask for referrals The best form of marketing is your current customers.
  • 12. #Startups #SMB 10. It’s the people, stupid The single most important factor in your success is your people.
  • 13. #Startups #SMB CONTACT Dave Kerpen EMAIL Dave@likeable.com THANK YOU TWITTER @davekerpen PHONE 212-359-4355 Learn how to grow your business in two minutes: LikeableDemo.com