Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Investors Network

GET KNOWN –
OPTIMIZE YOUR
INFLUENCE ON
LINKEDIN
Anne Pryor
LinkedIn Thought Leader
anne@pryority.com

2
▪ Internationally Recognized, Top
10 LinkedIn Trainer, Coach
▪ Top 1% of all 620M LinkedIn
▪ Trained 150,000 people
▪ Written 15,000 branded
LinkedIn profiles
▪ Generated millions of dollars,
secured great jobs
▪ Lovitude™ Soul Painter –
featured on Hallmark ChannelAnne Pryor, MA

Agenda
 What’s Your Online Identity?
 Who Are You Connecting With?
 What’s Your Though Leadership?
Anne Pryor @2020 | anne@pryority.com Confidential

What Does Your Online Identity Say About You?
What Does Your
Online Identity Say
About You?

Artificial Intel Hooked Me – Top 5

How Do You Look Online?
85
$2 million

Search Yourself Online
Google, Bing, Yahoo

Set Google Alerts

Search Yourself on
LinkedIn
Make sure you have only one LinkedIn profile.

Social Selling Index
 https://www.linkedin.com/sales/ssi

LinkedIn Key Word Tags
Are these the
right keywords for me?

THE 4 QUADRANTS OF PERSONAL BRANDING©
Keywords and Communication
Personal
Who you are, Where you live,
Family, Hobbies, Interests,
Education
Professional
Where you work, Past jobs,
Important skills and experience?
Thought Leadership
Area(s) of expertise, authority?
*** What 3 things do you desire to
be known for?
Legacy
What you want to be remembered for,
things bigger than yourself?
WHY?

The Hack-bot

Watch for Bots
Fake
Real

First - Set Setting

Start with Settings

Reserve Your URL

Privacy – People Also Viewed

Leave Breadcrumbs or Not

Turn Down “Blasts”

Jane Before

Jane After

Expert Recruiter Tips
 Be prepared – look great
 Do your research on companies
 Exhibit executive behavior
 Understand governance
 Understand fiduciary responsibility
 Showcase ambidextrous
leadership
 Get recommendations
Cindy Chandler

Summary - About

Add Licenses & Certifications

Add Volunteer Experience

Add Skills

Tips:
• First 6 words
• Confirm
Branding
• Add
Measurable
Results

Give and Get Recommendations

Create a Engaging
Summary

Accomplishments

Share Thought Leadership Join
Groups

Network
1st
Degree
2nd
Degree
3rd Degree
Friends of 2nd
Degree

Connect

Find Alumni

Search Alumni

Invitation Writing Format
1. Hi Name
2. Connection point
or Compliment
3. Invite them
4. How can I help
5. Branded Sign Off

Advanced Search

New Search Stats

Advanced Filters
Client Portfolio
Management

Target Connection
Strategy

Communication

What to Post?

Best Times to Post

Post Content – Adhere to
Compliance Rules

Follow Targeted Companies

Video +900% Views
https://dms.licdn.com/playback/C4D00AQECS6JkLG-cDA/8244fd1f917c4574a615b05c96957bc2/feedshare-mp4_500/1479932728445-
v0ch3x?e=1512407210&v=alpha&t=KlNQxyl77dw5ug9ckGzUTBawGIvsqzITI1L6cOk_a4g

SlideShare

LinkedIn Learning

LinkedIn Learning Courses

Watch Trade Publications |
Congratulate People
Send message to People:
- Take photo of them (from paper and email message)
- Direct congratulate from app)
- Send message through LinkedIn:
Dear Colleen,
Congratulations you’re a STAR! I’m so excited to see
That you were promoted to X. Let me know how I can
support your success.
Be well, my new friend,
Anne
555.555.5555
www.annepryor.com
P.S. Just a tip, you’ll want to add your new company
and email to your LinkedIn profile.
Be the first to congratulate them.

What’s Your Strategy?
 Increase Findability & Viewability
 Market Yourself
 Be Seen as an Expert Thought Leader
 Social Connection
 Get a Job
 Business Development
 97% of recruiters are using LinkedIn and Google Candidates.
 46% have found ‘digital dirt’ and eliminated candidates based on the
information.
 ExecuNet Study
@2020 Anne Pryor Confidential

What’s Your Approach:
1. Be helpful add value – Solve problems from experience
1. https://www.linkedin.com/in/annepryor/detail/recent-activity/posts/
2. New Approach – Introduce new concepts
1. https://www.linkedin.com/in/aliciahare/detail/recent-activity/posts/
3. Claim category – Focus on one thing, own it
1. https://www.linkedin.com/in/felixankel/detail/recent-activity/posts/
Thought Leadership Approach

Improve News Feed

Follow 5 R’s of Social Media
1. Reason: use reasonable etiquette, same as offline
2. Represent yourself: anonymous profiles lend themselves to
negative content
3. Responsibility: be factual
4. Respect: what you say online is a permanent record, so don’t say
anything you wouldn’t say to your Grandmother
5. Restraint: pause and reread before you send. It will be online
forever.

Get Set Up
 Look Great
 Gather / Create Content
 Events
 News
 Set Up Your System
 Who Contact
 Communicate
 Measure, Adjust
 Set Your Schedule
 Calendar Management

Join Online Branding for
Success

10 Minutes a Week for Success

10 Minutes a Week
2 new biz deals/mo.

Add LinkedIn – QR Code

• 10 MIN A WEEK
• COMPLETE PROFILE
• SEARCH FOR
PROSPECTS
• INVITE 4 TARGETED
CONNECTIONS / WK
• JOIN GROUPS
• BE RESOURCEFUL
• LIKE, COMMENT,
SHARE
• (WITHIN COMPLIANCE
RULES)

Actions
1.
2.
3.

Lovitude™
“Bring Your
Lifeforce
to Work”
Presented at:
Mayo Clinic
Cargill
Women
Leadership
CIO Forum
Association Events

Thank you!
Let’s Connect
anne@pryoritycom
www.linkedin.com/in/annepryor
www.annepryor.com

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