VanFUNDING 2016: Eponential influencer crowdbuilding through thought leadership

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Shane Gibson, Author and Keynote Speaker, delivers a presentation on building a crowd through thought leadership and influence. This is a framework and content that you don't want to miss. Learn how to efficiently and effectively connect with influencers that will accelerate your marketing efforts!

Marketing

@ShaneGibson SalesAcademy.ca
Creating Trust
Value added frequent engagement
consistently over time.
More value + more time = more trust

@ShaneGibson SalesAcademy.ca
Saying you
don’t believe
in social
media is like
saying you
don’t believe
in the internet
@Garyvee

@ShaneGibson SalesAcademy.ca
“Leadership is influence.”
- John C. Maxwell

@ShaneGibson SalesAcademy.ca
Thought Leadership
Creates or
Curates
Relevant
Content
Builds
Community
Has
Relevant
Engaging
Conversations
networker

@ShaneGibson SalesAcademy.ca
Discovery Consumption Interaction Connection Consent
The 5 Stages of Consent
@ShaneGibson

@ShaneGibson SalesAcademy.ca
Being Discoverable
•Google places
•SEO
•All major social media profiles
•Guest blogging/writing
•Press releases
•Writing reviews

@ShaneGibson SalesAcademy.ca
Consumption
“Tell stories
because stories
aren’t boring.”
– Jay Conrad Levinson

@ShaneGibson SalesAcademy.ca
Content Formula
•Know your audience and nano-tribes
•Monitor, listen and learn
•Create and curate content online and
offline that fulfils a need, solves a problem
or helps someone achieve a goal.
•Use multiple platforms, profiles and media
to expand reach

@ShaneGibson SalesAcademy.ca
Interaction

@ShaneGibson SalesAcademy.ca
Consent
Sell to me
Educate me
Stay in-touch
Build a relationship

@ShaneGibson SalesAcademy.ca
“It doesn’t scale
because we tell the
world, It scales
because if we treat
5 people so well
they will tell other
people... and they
will tell five, and
those become
twenty and that’s
when it scales.”
- Seth Godin

@ShaneGibson SalesAcademy.ca
9 Rules of Engagement
@ShaneGibson@Sjagger
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Amplify through community
#9 Get Sociable!

@ShaneGibson SalesAcademy.ca
@JeffBooth @RobBanks

@ShaneGibson SalesAcademy.ca
@PeterAceto

@ShaneGibson SalesAcademy.ca
Build a Tribe

@ShaneGibson SalesAcademy.ca
Influence
1. Master the 5 Stages of Consent
2. Build Community
3. Publish all the time in multiple mediums
“Connect, promote and uplift enough
people and you will rise to the top.”

@ShaneGibson SalesAcademy.ca
Let’s Connect!
http://closingbigger.net
http://twitter.com/ShaneGibson
http://linkedin.com/in/shanegibson/
shane@shanegibson.com
604-351-2328

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