Why social media is essential for businesses
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The document provides advice on using social media for business purposes. It argues that social media is not just for marketing but for talking to customers and adding value through frequent contact to build trust over time. It suggests that social media can save time, provide immediate customer data, and make salespeople more knowledgeable advisers. The document provides tips on engaging authentically in social media communities by contributing value rather than just pitching and being consistent, fearless, and not a spammer. It advocates aligning social media with business goals and identifying target audiences and platforms to implement listening, engagement, and relationship-building strategies.
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Why social media is essential for businesses
- 2. Saying you don’t believe in social media is like saying you don’t believe in the internet
- 4. 1. You have hired morons – even if you trained them they would just be motivated morons. 2. You have so much profitable business that you couldn’t handle any more 3. Your product is substandard 4. Your company and culture have major issues 5. You haven’t or will not equip them
- 5. 1. It’s not marketing it’s talking to customers 2. It adds to value added frequency versus just sales touch-points 3. It opens up new channels 4. It can save time 5. Load balance your branding – we all become ambassadors 6. Immediate data instead of compiled and stale data 7. It makes them almost as smart as your customer 8. You can see the activity 9. It builds a passive pipeline and makes projections easier It builds a fence around the customer 10. It elevates sales people above pitch artist to trusted advisor
- 6. “… is about creating an environment where an act of faith can take place”
- 7. • Value added frequent contact consistently over time. • More value and more time means more trust
- 17. #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Leverage through influencers and community
- 25. CATEGORY USERS NON-USERS RETAIN DEVELOP REGAIN GAIN A Absolute B Beneficial C Convenient High Yield & Larger Investment Lower Yield & Smaller Investment Pro-Active & High Relation- ship Selling Passive & Lower Rela- tionship Selling The ABC‘s of Targeting
- 26. Calls 1st 2nd 3rd 4th 5th & Onward Converted 2 of 100 3 of 98 4 of 95 10 of 91 81 of 81 Percentage 2% 3% 4% 10% 81% (100 Competitor’s Clients Converted)
- 30. • Search.Twitter.com • Mention.net • Linkedin.com/Signal • Customer/Community blogs and social networks • Competitor/Industry news, blogs, and social networks
- 41. SCRM Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM
- 42. • Sharing Tools • Industry Blogs • Geographic and Vertical Specific News • Experts list • Zite • Linkedin.com/Signal
- 47. 1. Align with Business Goals 2. Identify Your Your Nano-markets 3. Pick the Right Platforms 4. Map out Social Media Policy & Educate 5. Map out Your Plan 6. Implement Listening and Engagement Strategy 7. Create focused content/conversations 8. Scale through community and relationships
Editor's Notes
- Shane talks about Krisitan
- Shane: HummerUbertor: Competitor Spam story