Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day)
Title: Creating A Digital Engagement Strategy for Leaders
Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.
5 Classic (but ridiculous) Objections to Employee AdvocacyGaggleAMP
We hear objections to employee advocacy. Most of the time these objections are based on feeling rather than fact. Here are five of the most common (and most ridiculous) objections we hear to employee advocacy – and the stats that back up why those objections are simply ridiculous.
15 Social Media Job Search Tips from Recruiting & HR Experts Workology
Social media is a great way to build a personal brand. It's also a great way to end your professional career. 15 recruiters and HR experts weigh in on how to use social media effectively to get the attention of a potential employer and land that job interview.
These slides are supplementary material for a SXSW presentation called "Resumes Suck! 7 Ways to Get a Job in Social Media" with Jessica Miller-Merrell and Carlos Gil.
Danielle Burke, Sr. Product Marketing Manager, Linkedin
Ryan Cook, VP, Global Talent Acquisition, CH2M
Derina Adamczak, Manager, Global Recruitment Marketing & Sourcing, CH2M
Employees are the most credible spokespeople a company has and their networks are full of the talent companies need to hire. And so empowering employees to share quality content with their networks not only helps them build their professional brand; it helps nurture relationships with prospective talent for their company. Learn why employee activation is a game changer for talent acquisition and hear how CH2MHill is building affinity and driving hires through their employees’ social activity.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
5 Ways to Give Feedback that Elicits Real ChangeBambooHR
Employees want to receive feedback, but the way that managers interpret this widely varies. This slideshare helps define a feedback process that drives organizational success and allows for real change.
David Thacker, VP Product at LinkedIn, shares updates on LinkedIn Marketing Solutions and presents a look ahead at emerging opportunities for financial services marketers.
Presented Live at FinanceConnect:14 in New York City - February 13th, 2014
What To Post on Social Media: Dressing Your Content For SuccessPagemodo
Never sure what to post on the 4 major social media networks? Check out these 5 Top Tips for posting on Facebook, Twitter, Pinterest and LinkedIn to increase engagement with the content shared by your small business.
A top reason employees quit their jobs is a negative relationship with their direct manager. Effective managers drive the growth and success of a company. But how do you develop your managers into effective coaches?
During this webcast, Britt Andreatta covers top strategies for teaching your managers how to successfully coach and develop their people to reach their potential.
5 Classic (but ridiculous) Objections to Employee AdvocacyGaggleAMP
We hear objections to employee advocacy. Most of the time these objections are based on feeling rather than fact. Here are five of the most common (and most ridiculous) objections we hear to employee advocacy – and the stats that back up why those objections are simply ridiculous.
15 Social Media Job Search Tips from Recruiting & HR Experts Workology
Social media is a great way to build a personal brand. It's also a great way to end your professional career. 15 recruiters and HR experts weigh in on how to use social media effectively to get the attention of a potential employer and land that job interview.
These slides are supplementary material for a SXSW presentation called "Resumes Suck! 7 Ways to Get a Job in Social Media" with Jessica Miller-Merrell and Carlos Gil.
Danielle Burke, Sr. Product Marketing Manager, Linkedin
Ryan Cook, VP, Global Talent Acquisition, CH2M
Derina Adamczak, Manager, Global Recruitment Marketing & Sourcing, CH2M
Employees are the most credible spokespeople a company has and their networks are full of the talent companies need to hire. And so empowering employees to share quality content with their networks not only helps them build their professional brand; it helps nurture relationships with prospective talent for their company. Learn why employee activation is a game changer for talent acquisition and hear how CH2MHill is building affinity and driving hires through their employees’ social activity.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
5 Ways to Give Feedback that Elicits Real ChangeBambooHR
Employees want to receive feedback, but the way that managers interpret this widely varies. This slideshare helps define a feedback process that drives organizational success and allows for real change.
David Thacker, VP Product at LinkedIn, shares updates on LinkedIn Marketing Solutions and presents a look ahead at emerging opportunities for financial services marketers.
Presented Live at FinanceConnect:14 in New York City - February 13th, 2014
What To Post on Social Media: Dressing Your Content For SuccessPagemodo
Never sure what to post on the 4 major social media networks? Check out these 5 Top Tips for posting on Facebook, Twitter, Pinterest and LinkedIn to increase engagement with the content shared by your small business.
A top reason employees quit their jobs is a negative relationship with their direct manager. Effective managers drive the growth and success of a company. But how do you develop your managers into effective coaches?
During this webcast, Britt Andreatta covers top strategies for teaching your managers how to successfully coach and develop their people to reach their potential.
Enterprise social data success factors, presented by Marshall SponderSocialMedia.org
In his presentation, WebMetricsGuru's Marshall Sponder shares a methodology brands can use to decide their internal readiness for a converged analytics implementation.
He explains how to use data from signals that include their online social presences, team structure, and executive buy-in.
This employee advocacy presentation was given at the B2B Content Summit (contentsummit17.com). If you have any questions you can contact Randy Ksar at rksar@vocecomm.com or 408-738-7874.
Double Your Content Engagement via Employee AdvocacyLinkedIn
Our product experts walk you through the benefits of employee advocacy and how LinkedIn’s platform, Elevate, works. You’ll see LinkedIn Elevate in action and learn how you can use it to increase reach and engagement with your content.
Explore:
-- The benefits of employee advocacy
-- The LinkedIn Elevate platform and how it works
-- Company success stories
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
How to measure your social media program, presented by Greg GerikSocialMedia.org
In his presentation, 3M's Social Media Leader of Global eTransformation, Greg Gerik, teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand GenerationEdelman
Edelman and LinkedIn have collaborated on a new research study of more than 1,300 business decision makers and C-suite executives that explores how thought leadership influences their own behaviors throughout the B2B purchase process.
Learn more here: http://www.edelman.com/b2b-thought-leadership
Are you contemplating an employee app? 5 factors to considerRed e App
You have important messages and documents to distribute to your workforce, but often, you reach only a fraction of your employee audience. Communicating with hourly, field-based, or non-desk workers is a huge challenge.
An employee app can solve this communications puzzle. Learn how to transform an employee’s smartphone into a real-time, secure communications platform.
Is Red e App right for you? Take our survey: https://redeapp.typeform.com/to/DAJQvD
How to evolve your social media team and structure, presented by Sherri MaxsonSocialMedia.org
In her presentation, Grainger's Social Business Leader, Sherri Maxson, teaches a class on how to evolve your social media structure and team.
Sherri discusses how to manage social media as your brand's need change, the market shifts, and more departments get involved.
Quali sono le caratteristiche dei Millennials - la generazione nata tra gli anni '80 e il 2000 - e come può agire una azienda per attirarli, coinvolgerli e assumerli?
Presentata da Cristina Arbini e Tomaso Giusti di LinkedIn Italia il 12 febbraio 2015.
LinkedIn Elevate: The Power of Employee ActivationLinkedIn
Zoë Diamadi, Senior Director, LinkedIn
Companies with high levels of socially active employees are able to more easily build their brands, sell their products and hire the talent they need, and we have the data to prove it.
Workshop for staffing leaders: Lead generation with social mediaLinkedIn Italia
Alex Charraudeau spiega ai leader nell'ambito dello staffing come far crescere il proprio business con LinkedIn, e in particolare come usare i social media per la lead generation.
Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience
Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-mobile-only-customer-experience-altimeter-group
Download the report at: http://pages.altimetergroup.com/mobile-only-customer-experience-report.html
Description: Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In this 1-hour webinar, join Jaimy Szymanski and Brian Solis for a discussion on how organizations can approach mobile design strategy through the lens of an evolving connected customer.
Enterprise social data success factors, presented by Marshall SponderSocialMedia.org
In his presentation, WebMetricsGuru's Marshall Sponder shares a methodology brands can use to decide their internal readiness for a converged analytics implementation.
He explains how to use data from signals that include their online social presences, team structure, and executive buy-in.
This employee advocacy presentation was given at the B2B Content Summit (contentsummit17.com). If you have any questions you can contact Randy Ksar at rksar@vocecomm.com or 408-738-7874.
Double Your Content Engagement via Employee AdvocacyLinkedIn
Our product experts walk you through the benefits of employee advocacy and how LinkedIn’s platform, Elevate, works. You’ll see LinkedIn Elevate in action and learn how you can use it to increase reach and engagement with your content.
Explore:
-- The benefits of employee advocacy
-- The LinkedIn Elevate platform and how it works
-- Company success stories
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
How to measure your social media program, presented by Greg GerikSocialMedia.org
In his presentation, 3M's Social Media Leader of Global eTransformation, Greg Gerik, teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand GenerationEdelman
Edelman and LinkedIn have collaborated on a new research study of more than 1,300 business decision makers and C-suite executives that explores how thought leadership influences their own behaviors throughout the B2B purchase process.
Learn more here: http://www.edelman.com/b2b-thought-leadership
Are you contemplating an employee app? 5 factors to considerRed e App
You have important messages and documents to distribute to your workforce, but often, you reach only a fraction of your employee audience. Communicating with hourly, field-based, or non-desk workers is a huge challenge.
An employee app can solve this communications puzzle. Learn how to transform an employee’s smartphone into a real-time, secure communications platform.
Is Red e App right for you? Take our survey: https://redeapp.typeform.com/to/DAJQvD
How to evolve your social media team and structure, presented by Sherri MaxsonSocialMedia.org
In her presentation, Grainger's Social Business Leader, Sherri Maxson, teaches a class on how to evolve your social media structure and team.
Sherri discusses how to manage social media as your brand's need change, the market shifts, and more departments get involved.
Quali sono le caratteristiche dei Millennials - la generazione nata tra gli anni '80 e il 2000 - e come può agire una azienda per attirarli, coinvolgerli e assumerli?
Presentata da Cristina Arbini e Tomaso Giusti di LinkedIn Italia il 12 febbraio 2015.
LinkedIn Elevate: The Power of Employee ActivationLinkedIn
Zoë Diamadi, Senior Director, LinkedIn
Companies with high levels of socially active employees are able to more easily build their brands, sell their products and hire the talent they need, and we have the data to prove it.
Workshop for staffing leaders: Lead generation with social mediaLinkedIn Italia
Alex Charraudeau spiega ai leader nell'ambito dello staffing come far crescere il proprio business con LinkedIn, e in particolare come usare i social media per la lead generation.
Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience
Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-mobile-only-customer-experience-altimeter-group
Download the report at: http://pages.altimetergroup.com/mobile-only-customer-experience-report.html
Description: Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In this 1-hour webinar, join Jaimy Szymanski and Brian Solis for a discussion on how organizations can approach mobile design strategy through the lens of an evolving connected customer.
Social Data Intelligence: Webinar with Susan EtlingerSusan Etlinger
This webinar covers the findings from the Altimeter Group report, Social Data Intelligence, which lays out the imperative for organizations to integrate social data with other data streams in the enterprise. Includes best practices and frameworks, as well as a maturity map to enable organizations to make the best and most strategic use of social data.
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-four-steps-brands-can-take-to-design-internet-of-things-experiences
Download the report at: http://www.altimetergroup.com/2015/03/new-research-customer-experience-in-the-internet-of-things/
The challenge for many brands is making sense of IoT — what it is, what it isn't — and how, where, and when to apply IoT to consumer-facing programs. In this 1-hour webinar, Jessica Groopman and Charlene Li will share practical ways brands can evaluate the opportunity and how to get started.
Why a content marketing software request for proposal (RFP)?
Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.
In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape.
Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group
Download Altimeter's Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.
Collaborative Storytelling: Presentation at Startupfest 2013Susan Etlinger
Presented at Startupfest 2013
Nearly 100 years ago, the French Surrealists invented a game they called “Le Cadavre Exquis” (“Exquisite Corpse”), in which they would collectively create a story using words and images. Today, customers, partners, friends, competitors and others collectively write and share the stories of organizations with which they interact. In this session, industry analyst Susan Etlinger will share examples of how both startups and established brands use social data to create a most holistic picture of their customer’s needs, wants and aspirations, and how startup entrepreneurs can use this data to build their brands and develop mutually valuable and sustainable relationships.
This is a presentation that's part of a series in which LinkedIn Influencers analyze the state and future of their industry. You can read the posts at https://www.linkedin.com/channels/the_economy?trk=prod-inf-myindustry-0325-cutline
What's the dollar value of a well-timed tweet? How do you turn a blog post into a revenue stream? Did a "like" really increase the value of my brand?
In this 1-hour webinar, industry analysts Susan Etlinger and Rebecca Lieb share their latest research on Content Marketing Performance: A Framework to Measure Real Business Impact. Using a pragmatic measurement framework, they’ll share how you can measure your content marketing and content strategy efforts, including six value propositions and sample metrics for each.
Download the full report at: http://pages.altimetergroup.com/content-marketing-performance-report.html
Watch the webinar at: http://www.slideshare.net/Altimeter/webinar-content-marketing-metrics-altimteter-group
The Future Of Business by Altimeter GroupCharlene Li
What will the future of business be? Altimeter Group provides its takes on the ways emerging technologies challenge business, and what they must do to address them from four perspectives.
Leading Digital Transformation: Putting People FirstCharlene Li
Slides for speech at HR Tech Expo by NCHRA on August 25, 2017. Based on research by Prophet "HR as a Force for Digital Change" available at https://goo.gl/qu7rN3.
Description: Transformations are never easy, and the digital transformation is doubly so because of the technology angle. HR leaders must work the fine line between pushing executives and teams to be agile and change faster, while still enabling the organization to deliver on near-term objectives.
We'll examine the challenges and opportunities that digital creates, and the crucial role that HR leaders play in bringing about the transformation needed to help your organization thrive in the digital era.
Slides for Altimeter's webinar: A Culture of Content. Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-a-culture-of-content-by-altimeter-group.
Description:
When content becomes an ingrained part of an organization's culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process.
In this 1-hour webinar, learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content.
Download the report at: pages.altimetergroup.com/culture-of-content-report.html
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
McKinsey partner Jason Heller provides an overview of the key technologies that will impact the business landscape: artificial intelligence, automation and impact on the future workforce, virtual reality, augmented reality, the Internet of things, and data security.
McKinsey's Jennifer Stanley goes beyond the latest research about when to use digital and when not to. Digital might be the answer, but what is the question? Clearly digital is a game changer for sales organizations that do it well and are in the lead. B2B players that embed digital in their go-to market programs grow >5x faster than their peers and have 30% higher acquisition efficiency.
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
This is a presentation by Alicia Taggio, Advocate Marketing Lead at Hootsuite for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017. For more details, visit YVRSocial.ca Copyright (c): Alicia Taggio
The Human Factor: Debunking The Myth That Technology Drives CollaborationC5 Insight
At the end of the day, people have always been what determines if a business succeeds or fails. They are the ones who work hard and achieve objectives, most often using tools in which their organization has invested. With the proliferation of and advances in technology such as SharePoint, Yammer, Delve, Office Groups, and Office Graph, why are 60-80% of organizations still struggling to achieve collaboration nirvana?
This 60-minute session will answer this question and more, spending time discussing how people, and not technology, lie at the heart of successful collaboration projects. In fact, in its most basic form, collaboration means "To work with another person", and this session will extract and explain the most common human factors that are present in every collaboration initiative, and how slight changes in your approach to people can lead to enhanced user adoption, improved employee engagement, and lasting ROI.
In these slides social business and social ways of working are presented; and the emerging trends of social enterprises and the mediated practices out of which they have grown.
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
The Engaged Leader: A Strategy for Your Digital TransformationBrandwatch
Digital and social technologies have revolutionized relationships—and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. In order to be truly effective today, leaders must adapt to the demands and opportunities of digital leadership. To be a truly honest digital leader requires a metamorphosis: you must connect directly by listening, sharing and engaging using digital technologies. This metamorphosis is not easy, comfortable or painless.
In this keynote, Charlene will explain:
Why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies
How to listen at scale, share to shape and engage to transform
The art of making this transformative mind shift
The science of applying the right tools to meet your strategic goals
Designers Meet Government User Personas: Service Design Global Conference Wor...Lulu Mickelson
This year, I had the opportunity to lead an interactive workshop at the 2015 Service Design Global Conference with Lauren Currie focusing on how to communicate the value of design to government clients.
From cities to nations, governments around the world have started to embrace user-centered design as a critical tool for re-thinking public services. But designers still struggle to translate their terminology into concepts that are compelling for government clients, while public servants face the challenge of generating the internal buy-in necessary for implementing design-thinking.
Through fictional personas and scenarios, we invited over 60 conference participants from across the globe to make their best mock pitch for design in government. The activity helped generate empathy among participants and provided opportunities to discuss best practices for bringing design into public sector problem-solving.
Learn more here: http://service-design-conference.com/day-1-content/
The dawn of social business is here, and what that means
for anyone working in social media is that there are more
opportunities – and challenges – to mature social efforts across the business.
Digital has changed the way we work forever. Smart phones and email have replaced pagers and fax machines. While we may use email and meetings to communicate and collaborate today, this too will change. Business competition and the pressure to constantly innovate and adapt to changing conditions means every second counts. Efficiency is a necessity. How can we watch, examine, and act on all the information coming at us every day in business?
Leading-edge companies are adopting enterprise social collaboration. Mckinsey cites 75 percent of enterprise-level organizations would adopt a social collaboration platform in 2013. This means the IT department shares with the marketing team data from a customer. Marketing shares findings on Twitter with the sales group. Customers suggest changes to the product development department and so on. All of this information is held systematically in one place, organized in files titled appropriately. No more email threads and lost details. Social organization allows for one common space for people to share ideas, tasks, files, calendars, and collaborate with everyone through project completion.
If you join us on this webinar, the panel will discuss how to:
-Introduce the benefits of social business collaboration to your company.
-Transform your company into a social organization.
-Turn informal collaboration into disciplined strategy to reach business goals.
-Choose the right social platform to motivate participation from employees, customers, suppliers, vendors, contractors, and stakeholders.
Presentation: The Power of Social Media: Attracting the Next Generation of Clients
Presented by: Trevor Daughney, VP Marketing, Actiance, Inc
The most important thing sellers can do for their firm is bring in new clients. There is a major movement of wealth a foot: from Baby Boomers to Millennials. Financial advisers and wealth managers need to shift their focus to a younger generation. To be successful, they need to change how they communicate.
In this presentation, you’ll learn that:
These young people are increasingly on social networks and stepping away from email.
Financial firms need to adjust to this change.
Marketers, compliance officers and corporate counsel can overcome the challenges and lead their firms to make the switch.
Empowering your sellers to use social media can help close more deals.
Failure to Connect: Why You're Not Getting More From SharePointC5 Insight
Collaboration as we know it has changed dramatically over the years. It wasn't that long ago that we had to make a concerted effort to connect with one another; now that same effort is required to disconnect. So why do organizations continue to struggle to connect with employees, customers and partners?
Collaboration tools and technology are both numerous and sophisticated, but are we really better off? If we have the tools, the technology and the will, then why aren't we doing a better job with collaboration in our organizations?
In this session, we will tackle these questions and more, taking an in-depth look into why collaboration tools such as SharePoint fail to meet our expectations and what organizations can do today to forge new connections, become more productive, increase employee engagement, and build a lasting culture of collaboration.
Formulas for success with B2B influencer marketing featuring industry statistics, models and insights from interviews with senior marketing executives at SAP Ariba (Amisha Gandhi), Konstanze Alex (Dell) and Luciana Moran (Dun & Bradstreet). Ebook developed by TopRank Marketing.
Privileged to be invited to speak during Accenture's IWD event in Singapore. Great ladies, and building a strong personal brand is a massive opportunity for everyone, but I would love to see more women embracing the professional opportunity it provides #LetsBeGreaterThan #personalbranding #employeeadvocacy #blogging #socialmedia #pledgeforparity
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
The buying process has changed; it's digital, it's mobile, it's heavily influenced by social. The modern Sales professional leverages Social Networks to be where her buyers are online, offline, #AllTheTime. Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage, as 78% of sales professionals using Social Networks outperform their peers. Evolution of communication: Print > Radio > TV > Phone > Email > Web >...SOCIAL. Social Selling is all the rage, but most people don't understand that Social Selling is just old school research, networking and relationship building, leveraging new school channels like LinkedIn, Twitter and Google+. Jill will cover the Why, What and How to do Social Selling at an individual Sales Rep level. You'll walk away with fresh ideas on how to find, relate, connect and engage with your customers and future advocates.
Similar to "The Engaged Leader" at SXSW Interactive (20)
Speech by Charlene Li "Winning in a World Transformed by Social Media" at the Simmons Leadership Conference, April 2, 2013 in Boston, MA
Full report is available at http://www.altimetergroup.com/research/reports/evolution-social-business
Leadership and Social Media in EducationCharlene Li
"Leadership and Social Media" examines the use of social media in public education, with examples from California and other public schools. By Charlene Li at the ACSA Superintendents Symposium, January 30, 2013 in Monterey, CA
Presentation by Charlene Li at Adobe Summit, March 7, 2013 in Salt Lake City, UT. Description; New technologies pop up every day that allow us to now connect and communicate with each other in real time. Yet marketing organizations are wired for a by-gone era when there was the luxury of time. These new dynamic customer relationships require not only a new mindset, but also new skills, capabilities, and organizations.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
Webinar by Charlene Li on June 8, 2012. Audio recording and slides also available at http://learn.gotomeeting.com/060812-NA-G2MC-WBR-SM?ID=70150000000YDip
Sponsored by GoToMee
A Brave New World - Where Conference KeynoteCharlene Li
Keynote at Where Conference, April 3, 2012 by Charlene Li.
Description: Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? The key is to understand what new opportunities are unleashed through the combination of these different contextual data – and overlay what is probably given business model, social, technology, and political constraints. We’ll also look at what this brave new world means in terms of actions you must take today.
Altimeter Report: Making The Business Case For Enterprise Social NetworkingCharlene Li
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
7. The Engaged Leader:
A Strategy for Your
Digital Transformation
An engaged leader is someone
who uses digital, mobile, and social
tools strategically to achieve
established goals as they relate to
leading people and managing
organizations.
Book available in the SXSW bookstore
Preorder at charleneli.com
21. 21
#EngagedLeader
Top Excuses
I don’t have the time.
It’s marketing’s job.
It doesn’t replace face to face.
Who cares what I had for lunch?
I don’t want to get my
company in trouble.
It’s not about me.
40. 4. Ask the Right Questions About Value
40
“We tend to overvalue the things
we can measure, and undervalue
the things we cannot.”
- John Hayes, CMO of American Express