Presentation by Charlene Li at Adobe Summit, March 7, 2013 in Salt Lake City, UT. Description; New technologies pop up every day that allow us to now connect and communicate with each other in real time. Yet marketing organizations are wired for a by-gone era when there was the luxury of time. These new dynamic customer relationships require not only a new mindset, but also new skills, capabilities, and organizations.
Demonstrating the benefits of a Customer Experience strategy & the ROI of cus...Darren Choo SlideShare
CEM Malaysia 2013 seminar
Examining the correlation between customer centricity and return on investment through managing customers’ experience Highlighting the benefits of transitioning to a customer-centric culture and organization
Understanding how to embed customer centricity into your business strategyOvercoming resistance and barriers to the adoption of a customer-centric culture and organizationQuantifying the return on investment from adopting a holistic, customer-centric approach
Shiny Object or Digital Intelligence Hub? Evolution of the Social Media Comma...Susan Etlinger
This report provides an industry update, best pratices and frameworks for understanding how to approach and build a social media command center that integrates with other digital and enterprise signals in the business.
Successful online insurance – superb customer satisfaction with the help of g...Human Interface Group
Taking out an insurance online is not the same as buying a pair of shoes in a webshop. For the latter you choose a model and a colour, you enter your size and you click ‘Send’. An insurance however, comes with a lot of conditions and parameters. Simple tasks - like putting your signature at the end of the contract - can become quite complex online.
Listen to the webinar here: http://ow.ly/4n83yg
Brian Solis, renowned speaker and digital marketing guru, and Nick Stein, senior vice president of marketing at Vision Critical, shares how to improve your company's end-to-end customer experience.
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
Demonstrating the benefits of a Customer Experience strategy & the ROI of cus...Darren Choo SlideShare
CEM Malaysia 2013 seminar
Examining the correlation between customer centricity and return on investment through managing customers’ experience Highlighting the benefits of transitioning to a customer-centric culture and organization
Understanding how to embed customer centricity into your business strategyOvercoming resistance and barriers to the adoption of a customer-centric culture and organizationQuantifying the return on investment from adopting a holistic, customer-centric approach
Shiny Object or Digital Intelligence Hub? Evolution of the Social Media Comma...Susan Etlinger
This report provides an industry update, best pratices and frameworks for understanding how to approach and build a social media command center that integrates with other digital and enterprise signals in the business.
Successful online insurance – superb customer satisfaction with the help of g...Human Interface Group
Taking out an insurance online is not the same as buying a pair of shoes in a webshop. For the latter you choose a model and a colour, you enter your size and you click ‘Send’. An insurance however, comes with a lot of conditions and parameters. Simple tasks - like putting your signature at the end of the contract - can become quite complex online.
Listen to the webinar here: http://ow.ly/4n83yg
Brian Solis, renowned speaker and digital marketing guru, and Nick Stein, senior vice president of marketing at Vision Critical, shares how to improve your company's end-to-end customer experience.
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
Culture Hacking with Data - front line experiences in Data Driven TransformationBarry Magee
UCC PGDip in Innovation Studies - Feb 2021 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Why do Data and Analytics struggle in large organizations? This presentation explores the structural and causal issues at play through the lens of 'systems thinking' and 'business dynamics'.
The Journey to Exceptional Customer ExperienceCartegraph
This Loras College Business Analytics Symposium breakout session presented by Cathy Carlson and Bruce Barchus of Vizability LLC described the journey on the way to exceptional customer experience. What does that have to do with analytics? Everything. Data-driven decisions are critical to optimizing the way your organization delights (or not) your customers. Challenging your organization to be great on an end-to-end basis is never ending. Welcome to the journey.
Participants received a guide for getting real world results, including a list of tools to help along the way.
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Insurance organizations will have to transition to digital enterprises to remain competitive and profitable in this age of constant disruption. While the ultimate goal of insurance — providing financial stability and protection for customers at various stages of their lives — will always remain, how insurers achieve this goal will evolve constantly. Repositioning for this new normal must be looked upon as an opportunity and not as a threat, since digitizing the enterprise can help drive efficiencies and innovation, use data more effectively and create newer and better business models. Insurers have the opportunity to extend their portfolio into newer adjacent eco-systems —tying up with auto companies to use vehicle telematics to create new insurance products based on shared data is just one example.
Technology is a key enabler in the transition to a digital enterprise, and insurers must invest in a robust business and technology architecture with the relevant tools to create an agile and flexible organization. Insurers can use the digitization opportunity to deliver greater value to their customers and gain competitive advantage, engaging more intensely with existing customers and attracting newer customers with innovative products, improving both profitability and growth. Based on our experience in digital insurance enterprises transformations, we have developed this presentation to debunk some of the myths around such transformations, and delineate the USER approach developed to help companies metamorphose into digital insurers of the future.
Highlights from Widen’s 2019 Martech Survey: Widen your perspective of your ...Widen, an Acquia company
In this presentation, we’ll share exclusive highlights from Widen’s 2019 martech survey. You'll learn what martech investments and integrations are trending most among Widen customers and stay on top of the hottest martech trends.
Digital Customer Experience strategy & Marketing Automation for Philips Healt...Arjan Kramer
Presentation for the Business Circle Event Strategie Forum CRM & Vertrieb 2014
A presentation of the overarching Digital Customer Experience strategy setup for Philips and specific case study on rolling out Marketing Automation with Oracle Eloqua (Oracle Marketing Cloud)
http://www.businesscircle.at/marketing-pr-vertrieb/konferenz/crm-forum
100 Questions To Ask About Your DIGITAL BUSINESSCognizant
Do you know the key digital questions to ask about your business? Cognizant suggests the 100 key digital questions you need to be asking to connect the digital dots to help your customers!
Learn more about our latest thinking around digital transformation at http://cogniz.at/Perspective
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
Video can be viewed here: https://www.youtube.com/watch?v=ofG-G0bqNbA
In this short introduction into the topic of data-driven decisioning or data-driven decision making, Thomas Gerstmann, Consultant for Conversion Optimization, Data Science & User Research (https://www.linkedin.com/in/thomasgerstmann) will give a brief overview of the overall topic and the meetups following two talks: What is data-driven decision making? What established processes and methods for data-driven decisioning exist today? What are the advantages of this approach? What - as a basis to these - is a decision at all?
This talk was part of an Aachen Data & AI Meetup.
-----
You can find us here:
- Meetup.com: https://www.meetup.com/de-DE/Aachen-D...
- LinkedIn: https://linkedin.com/company/aachen-d...
- Facebook: https://www.facebook.com/dataaimeetup
- Slideshare: https://www.slideshare.net/aachen-dat...
If you have any questions, please don’t hesitate to reach out to us: data.ai.meetup@gmail.com.
-----
Who is Aachen Data & AI Meetup?
We bring together all Data and Artificial Intelligence (AI) interested people in the Aachen Area: Professionals, Experts-To-Be, Students and all others. Regularly, we organize new meetups with enough time for networking.
The event formats spread from lectures & discussions about the big trends to concrete hands on workshops.
The topics vary from Data Science, Business Intelligence over Machine Learning and Predictive Analytics to Data Security, Data Visualization, Data Story Telling and Data Driven Decisioning. Furthermore, it's about the skills & tools to achieve all this.
Modern Marketing Model (M3) - 1 year onEconsultancy
A 12-month timeline of Econsultancy's Modern Marketing Model (M3) which fuses digital and classic marketing into one future-facing framework. M3 informs marketing’s remit, the required competencies and organisational design to define marketing in the digital age
Leadership and Social Media in EducationCharlene Li
"Leadership and Social Media" examines the use of social media in public education, with examples from California and other public schools. By Charlene Li at the ACSA Superintendents Symposium, January 30, 2013 in Monterey, CA
Culture Hacking with Data - front line experiences in Data Driven TransformationBarry Magee
UCC PGDip in Innovation Studies - Feb 2021 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Why do Data and Analytics struggle in large organizations? This presentation explores the structural and causal issues at play through the lens of 'systems thinking' and 'business dynamics'.
The Journey to Exceptional Customer ExperienceCartegraph
This Loras College Business Analytics Symposium breakout session presented by Cathy Carlson and Bruce Barchus of Vizability LLC described the journey on the way to exceptional customer experience. What does that have to do with analytics? Everything. Data-driven decisions are critical to optimizing the way your organization delights (or not) your customers. Challenging your organization to be great on an end-to-end basis is never ending. Welcome to the journey.
Participants received a guide for getting real world results, including a list of tools to help along the way.
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Insurance organizations will have to transition to digital enterprises to remain competitive and profitable in this age of constant disruption. While the ultimate goal of insurance — providing financial stability and protection for customers at various stages of their lives — will always remain, how insurers achieve this goal will evolve constantly. Repositioning for this new normal must be looked upon as an opportunity and not as a threat, since digitizing the enterprise can help drive efficiencies and innovation, use data more effectively and create newer and better business models. Insurers have the opportunity to extend their portfolio into newer adjacent eco-systems —tying up with auto companies to use vehicle telematics to create new insurance products based on shared data is just one example.
Technology is a key enabler in the transition to a digital enterprise, and insurers must invest in a robust business and technology architecture with the relevant tools to create an agile and flexible organization. Insurers can use the digitization opportunity to deliver greater value to their customers and gain competitive advantage, engaging more intensely with existing customers and attracting newer customers with innovative products, improving both profitability and growth. Based on our experience in digital insurance enterprises transformations, we have developed this presentation to debunk some of the myths around such transformations, and delineate the USER approach developed to help companies metamorphose into digital insurers of the future.
Highlights from Widen’s 2019 Martech Survey: Widen your perspective of your ...Widen, an Acquia company
In this presentation, we’ll share exclusive highlights from Widen’s 2019 martech survey. You'll learn what martech investments and integrations are trending most among Widen customers and stay on top of the hottest martech trends.
Digital Customer Experience strategy & Marketing Automation for Philips Healt...Arjan Kramer
Presentation for the Business Circle Event Strategie Forum CRM & Vertrieb 2014
A presentation of the overarching Digital Customer Experience strategy setup for Philips and specific case study on rolling out Marketing Automation with Oracle Eloqua (Oracle Marketing Cloud)
http://www.businesscircle.at/marketing-pr-vertrieb/konferenz/crm-forum
100 Questions To Ask About Your DIGITAL BUSINESSCognizant
Do you know the key digital questions to ask about your business? Cognizant suggests the 100 key digital questions you need to be asking to connect the digital dots to help your customers!
Learn more about our latest thinking around digital transformation at http://cogniz.at/Perspective
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
Video can be viewed here: https://www.youtube.com/watch?v=ofG-G0bqNbA
In this short introduction into the topic of data-driven decisioning or data-driven decision making, Thomas Gerstmann, Consultant for Conversion Optimization, Data Science & User Research (https://www.linkedin.com/in/thomasgerstmann) will give a brief overview of the overall topic and the meetups following two talks: What is data-driven decision making? What established processes and methods for data-driven decisioning exist today? What are the advantages of this approach? What - as a basis to these - is a decision at all?
This talk was part of an Aachen Data & AI Meetup.
-----
You can find us here:
- Meetup.com: https://www.meetup.com/de-DE/Aachen-D...
- LinkedIn: https://linkedin.com/company/aachen-d...
- Facebook: https://www.facebook.com/dataaimeetup
- Slideshare: https://www.slideshare.net/aachen-dat...
If you have any questions, please don’t hesitate to reach out to us: data.ai.meetup@gmail.com.
-----
Who is Aachen Data & AI Meetup?
We bring together all Data and Artificial Intelligence (AI) interested people in the Aachen Area: Professionals, Experts-To-Be, Students and all others. Regularly, we organize new meetups with enough time for networking.
The event formats spread from lectures & discussions about the big trends to concrete hands on workshops.
The topics vary from Data Science, Business Intelligence over Machine Learning and Predictive Analytics to Data Security, Data Visualization, Data Story Telling and Data Driven Decisioning. Furthermore, it's about the skills & tools to achieve all this.
Modern Marketing Model (M3) - 1 year onEconsultancy
A 12-month timeline of Econsultancy's Modern Marketing Model (M3) which fuses digital and classic marketing into one future-facing framework. M3 informs marketing’s remit, the required competencies and organisational design to define marketing in the digital age
Leadership and Social Media in EducationCharlene Li
"Leadership and Social Media" examines the use of social media in public education, with examples from California and other public schools. By Charlene Li at the ACSA Superintendents Symposium, January 30, 2013 in Monterey, CA
The 2015 MMA Doctoral Student Teaching Consortium is designed to help future faculty develop innovative approaches to classroom instruction and career planning. The Consortium will be held in conjunction with the MMA Fall Educators’ Conference which has a focus on teaching effectiveness in marketing education. Visit the conference webpage for the Conference Call for Papers, Pre-conference Workshops,
and the Teacher-Scholar Doctoral Student Competition Call for Submissions.
Speech by Charlene Li "Winning in a World Transformed by Social Media" at the Simmons Leadership Conference, April 2, 2013 in Boston, MA
Full report is available at http://www.altimetergroup.com/research/reports/evolution-social-business
This is a presentation that's part of a series in which LinkedIn Influencers analyze the state and future of their industry. You can read the posts at https://www.linkedin.com/channels/the_economy?trk=prod-inf-myindustry-0325-cutline
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
Webinar by Charlene Li on June 8, 2012. Audio recording and slides also available at http://learn.gotomeeting.com/060812-NA-G2MC-WBR-SM?ID=70150000000YDip
Sponsored by GoToMee
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
"The Engaged Leader" at SXSW InteractiveCharlene Li
Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day)
Title: Creating A Digital Engagement Strategy for Leaders
Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
Delivering Exceptional Web Experiences In a Social WorldLuis Benitez
Becoming a social business it's about connecting your employees, partners, and customers in a human-centered way utilizing the best Web 2.0 technologies out there.
Is this the new way for the future and is Cognitive able to help marketers?
What if you had a system that could...
discover and target audiences within minutes?
activate the right message and deliver to the right individuals at the right time through real-time personalisation rules?
engage digitally with customers in a more human way to personalise service and increase conversion throughout their relationship?
predict whether a campaign is likely to fall short of its goal, so the marketing team can course-correct in ight and deliver for the business?
analyse all of your content, and that of your key competitors, and then assess your “tone” and theirs and guide your team to create better content?
Find and and select images and other content to use in your next marketing campaign based on alignment with your message?
With technology now infused into every aspect of commerce, the entire craft of marketing has become more instrumented, interconnected and intelligent. This has led to profound changes in ways the discipline is understood, led and practiced. The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. And that means that the mind-set, as well as the skill set, of a CMO has to evolve right along with it to transform from a Chief Marketing Officer to becoming a Chief Marketing technologist
Leading Digital Transformation: Putting People FirstCharlene Li
Slides for speech at HR Tech Expo by NCHRA on August 25, 2017. Based on research by Prophet "HR as a Force for Digital Change" available at https://goo.gl/qu7rN3.
Description: Transformations are never easy, and the digital transformation is doubly so because of the technology angle. HR leaders must work the fine line between pushing executives and teams to be agile and change faster, while still enabling the organization to deliver on near-term objectives.
We'll examine the challenges and opportunities that digital creates, and the crucial role that HR leaders play in bringing about the transformation needed to help your organization thrive in the digital era.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
A Brave New World - Where Conference KeynoteCharlene Li
Keynote at Where Conference, April 3, 2012 by Charlene Li.
Description: Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? The key is to understand what new opportunities are unleashed through the combination of these different contextual data – and overlay what is probably given business model, social, technology, and political constraints. We’ll also look at what this brave new world means in terms of actions you must take today.
Altimeter Report: Making The Business Case For Enterprise Social NetworkingCharlene Li
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.
SSATB Keynote on Open Leadership in Secondary SchoolsCharlene Li
Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social media. Includes examples of how secondary schools can/should use social media.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Marketing in the Real Time World
1. Marketing In A Real-Time
World
Charlene Li, Founder & Analyst, Altimeter Group
@charleneli | charlene@altimetergroup.com
March 7, 2013 | Adobe
2. Old Spice “Response Campaign”
Agency Wieden & Kennedy
created 186 personalized
YouTube response videos to
Old Spice fans who
commented on Twitter,
Facebook, Reddit, and other
social channels.
6. Real-time marketing is immediate reaction —
it’s the marketing of relevancy,
achieved by listening and anticipation of
consumer need.
7. Defining Real-Time Marketing
Right Message
Right Person
Right Time
Event-driven Customer-driven
Public events Customer
Brand events service
Breaking news Crisis
management
8. Two Types of Real-time Marketing
Event-driven Customer-driven
Right Person Audience Individual
Corporate-centric Data driven
Customer-centric
“Do you know me?”
9. What do you really know about your customers?
25-55 years old, married, kids, working,
graduate degree, reads Real Simple & Wired
10. How RTM will Change
Traditional RTM Future RTM
Right Person Audience Individual
Corporate-centric Data driven
Customer-centric
“Do you know me?”
Right Time and Event-focused Taps existing
Place Pre-planned conversations
Understands context
Fast response
11. Mini Cooper tapped
into conversations
that were already
happening
The results:
2,995 Likes
1,141 Shares
12. PretzelCrisps’ real-time “social sampling”
program contributes to 87% sales increase
PretzelCrisps has built up
more than 4.2 million
earned media impressions
since its “social sampling”
program launch in early
2010.
13. How RTM will Change
Traditional RTM Future RTM
Right Person Audience Individual
Corporate-centric Data driven
Customer-centric
“Do you know me?”
Right Time and Event-focused Taps existing
Place Pre-planned conversations
Understands context
Fast response
Right Message Creative Responsive and creative
Corporate-centric Customer-centric
Marketing as a service
14.
15. How Real-time Marketing Makes a Difference
Impacts marketing outcomes Turbocharges other marketing
Source: GolinHarris, The Promises and Pitfalls of Real-Time Marketing. http://golinharris.com/#!/insights/real-time-
marketing-research/
22. Making Real-time Marketing Everyday
Real-Time Marketing
Reactive Responsive Proactive
Distributed Organized Cross-functional
Organic Coordinated
Less Sustainable Sustainable More Sustainable
23. Intel Reorganized for Agile Content
The iQ experience, while still in beta, is comprised
around social algorithms that curate content shared by
Intel employees as well as owned and industry
content. It is then filtered through a touch design based
on the insights generated through all data in
aggregate.
24. Converged Media Lives in Silos
Converged Media utilizes two or more channels of paid, earned, and
owned media. It is characterized by a consistent storyline, look, and feel.
Display, banner ads Corporate website
Sponsored posts, ads Microsites
PPC ads Corporate blog
Pay per post blogging
29. 56% of Marketers Will Hire for Data in 2013
Source: Infogroup Targeting Solutions & Yesmail Interactive, 2012
Base: More than 700 of the top marketers in the world
Results:On Day 2, Old Spice had 8 out of the top 11 videos on YouTube. After just one week the campaign had been viewed more than 40 million times and after 30 days that total has eclipsed 52 million views. Has the work has an impact on the bottom line? Yes. Since the campaign has launched, sales of premium body wash have doubled, helping to cement Old Spice as the number one brand of body wash for men.http://nosharpstuff.com/oldspice/response/overview/response-4/Agency is Wieden & Kennedy
Tweets during the SuperBowl blackout
Definition: Reacting in real or near real time in social channels.It’s being in the right place at the right time. With today’s always-on consumer, real-time marketing is often implemented most effectively through social channels.This about the Hudson plane crash – how can news spread like that? How can marketers leverage things like that? Explain Importance (web has evolved beyond "shopping in pajamas")How Always On Relates to social media - and to social media monitoring
How much do you really know about me? If we are going to be in a relationship, then I expect that you’ve taken the time to get to know me before we even meet. Trust becomes a significant issue. Relationship between privacy and permission
SOURCE:http://therealtimereport.com/2011/05/13/enough-with-the-social-its-time-to-get-real/That’s what’s so effective about Pretzel Crisps‘ real-time “social sampling” program. Their team monitors Twitter conversations to identify customers who are “in need of a snack.” @PretzelCrisps then reaches out and offers to deliver a free product sample, often with a follow-up to the recipients to share feedback and start conversations about the brand.According to Jason Harty, the brand’s director of field and interactive marketing, Pretzel Crisps has built up more than 4.2 million earned media impressions since the launch of the social sampling strategy in July 2010. Pretzel Crisps has given away about 3,600 units of free samples to consumers, “but the impact of the social samples is twice that of any event samples or product seeding” strategy, Harty told MediaPost.Sales have increased 87% in the 4 weeks prior compared with the previous year since the social campaign began. That’s real, bottom-line value, based on a marketing strategy that leverages social information to create a realtime connection to the product you’re selling.
SOURCE: http://golinharris.com/#!/insights/real-time-marketing-research/GolinHarris interviewed 3,200 U.S. consumers to learn about RTM’s value. We explored the impact of real-time marketing on how people think and act in relationship to diverse products and brands. Because RTM marketing doesn’t exist in a vacuum, the research also investigated the effect RTM on other marketing activities.Learning #1: Real-time marketing delivers what marketers want most.Our research measured the likelihood of communication with and without RTM to deliver positive outcomes most marketers seek, such as an increase in positive perceptions; interest in a product; likelihood to seriously consider, choose or try a product or brand; and to recommend it to others.When it’s added to the marketing mix, real-time marketing provides a dramatic lift to each of these five coveted outcomes. Marketers who serve as the stewards of brands should consider RTM strategies as part of any communication program intended to capture attention, drive WOM, increase preference, or bolster the likelihood to try or buy.Learning #2: RTM turbocharges your other marketing efforts.Marketers today employ many different methods to share their stories. From publicity and paid media to brand websites, social channels, search marketing and WOM programs, marketing investments are more diverse than ever before.RTM makes these investments work harder, amplifying each activity’s effectiveness. Our research shows a significant lift in likelihood to seek out, pay attention to, and participate in brand communications delivered in common channels when RTM is added to the mix. Marked increases were found regardless of channel including websites, Twitter, Facebook and other popular social media, recommendations from trusted contacts, and PR or advertising-generated stories delivered through “traditional” media.
ANIMATED SLIDE, MUST BE IN PRESENTATION MODE TO PLAYBut despite a fragmented industry, media are converging because consumers demand itComplexity is increasing in the business space. Consider these facts:There are new sources of information: Aside from press, media, analysts they are also relying on the crowd, friends, colleagues. Soon augmented reality will allow for new data forms we’ve not yet seen. (that’s about 5 factors)New forms of media: The channels as we know them Paid Owned and Earned are starting to intermix, as a result a new form of media is impacting them. Social websites have social ads, making content and advertising a new form. (that’s about 3 factors)New screens: Traditionally we’ve thought of TV, Laptop, and Mobile, but now we must factor in a tablet experience (which is different than the aforementioned) and with Google Glass augmented reality coming, that will be a fifth screen to build a strategy for. (that’s 5 factors)To understand the complexity, this model suggests 5 X 3 X 5 which is 75 different permutations. Next, the brand must understand this for every single phase: awareness, consideration, intent, purchase, support, loyalty, advocacy, (that’s 7 steps, resulting in 525 permutations per persona) then multiple times every product group and then geography, the math is staggering on the complexity.
Outlying channels don’t neatly conform to the categories of paid/owned/earned media. This is to be expected from some forms of digital media. Online contests and sweepstakes, for example, are often hybrids of paid, owned, and earned media. And as mentioned above, shared media (“likes,” “retweets,” “shares,” etc.) are considered by some to be a wholly separate channel from earned media. Moreover, shared media may or may not contain original content (e.g., a comment or other earned media) added by the sharer. Co-created content is another category that could be assigned to earned or to shared media. We acknowledge these arguments, but for the purpose of this report we will consider “shared” media to be part of earned.Definitions for Reference- Paid media: are display or broadcast advertising. In digital channels, paid media include banner ads, Pay Per Click (PPC) search ads, advertorials, sponsorships, sponsored links, and pay-per-post blogging. The common factor of all these channels is that they are a form of advertising for which a media buy is necessary.Owned media are all content assets a brand either owns or wholly controls. Owned media channels include websites, microsites, branded blogs, videos, and the brand’s own(ed) presence on social media and social network channels, such as Facebook, Twitter, YouTube, Flickr, etc. Owned media is largely content marketing, i.e., content a brand owns and/or publishes that involves no media buy.Earned media is user-generated content created and/or shared by users. (It bears mentioning that some consider shared media to be a separate channel. More on this below in Outlying Channels.) Types of earned media include consumers’ social media posts, tweets, reviews, videos, photos, and open online communities. Another component of earned media is mentions in media or on social channels that are the result of PR or media relations. For brands, earned media is the most elusive and difficult of the three channels; while it can be influenced, it cannot be directly controlled.
Above: Altimeter found a workflow pattern based on 34 interviews, while we heard a variation on workflow patterns, this one was common
http://lp.infogroup.com/Global/FileLib/Infogroup_Targeting_Solutions/Data-Rich_and_Insight-Poor_Survey_Findings_from_ITS_and_Yesmail.pdfSource / Base: InfogroupTargeting Solutions and Yesmail Interactive surveyed more than 700 of the top marketers in the world during the DMA2012 Annual Conference and Forrester Research’s eBusiness Forum