This document provides 10 tips for driving organizational change through social media integration. It advocates for appointing a social media czar to lead strategic efforts, emphasizes engaging employees and customers, and stresses analyzing metrics to guide improvements. The final tip cautions against seeing online connections as real relationships and advocates thinking holistically about social media's role in business.

1. Revolutionizing Corporate Communication10 Tips for Driving Organizational Change1

2. OUR MISSION2WORLD DOMINATIONComplete integration of social media into every internal and external communication effort in a way that makes sense for our Company and meets Customer expectations.

3. Third World Social Media3LET’S HOPE THERE’S NOT A CRISISBut…No VisionNo InfrastructureNo AnalysisNo Momentum

4. &4

5. 1. The Social Media Task Force5Slow

6. Redundant

7. IndecisiveSocial Media Leaders6CZARTYRANTDICTATOR

8. 2. Social Media Strategies7Stagnant

9. Brand-centric

10. Don’t account for the unknownOrganizational Philosophies8SServant’s HeartWWarrior SpiritAFun-Loving Attitude

11. 3. Interns9Institutional Knowledge

12. Information

13. “Klout”Seasoned Employees10

14. 4. PR & Marketing11PRMARKETING

15. Customers12What are your Customers sayingWhat do they wantNeed people whocan think,speak and advocatefor them

16. 5. Numbers13Blah, Blah, Blah.

17. Trends, Patterns & Value14DAZZLEME!DAZZLEME!DAZZLEME!What are the numbers tying to tell you?What are you trying to prove?What should we be doing differently?What do you going to do about it?Who cares?

18. CASE STUDY: Social Media Fare Sale157

19. 6. Twitter & Facebook16

20. Think Bigger17BLOGSEOSocial Media Home BaseControl the MessageLead GenerationAnalyticsBlogsForumsemailPhotoVideoInternalCommunication

21. 7. Employees18

22. Employees19

23. 8. Lawyers20

24. Risk & Reward21Need to recognize exceptions Balancerisk andrewardBuild relationshipswith your legal team

25. 9. Contests22

26. Becoming a Social Business23What other parts of your businesscan benefit fromsocial mediaHow can youintegrate yourefforts to across channels to maximizeresultsWhat value can you provide beyondfun and games

27. 10. Malcolm Gladwell24“The evangelists of social media seem to believe that a Facebook friend is the same as a real friend” “Online relationships are weak”“Twitter is a way of following (or being followed by) people you may never have met”“Facebook is a tool for keeping up with people you would not otherwise stay in touch with.”