This document provides an overview of using social media for business purposes. It discusses that companies are worried about missing opportunities presented by social media and feeling overwhelmed by terminology. The document then offers to provide guidance on how to integrate social media into marketing plans and use popular tools like Twitter, including how it can help businesses sell more, learn, save money, and stay relevant. It concludes by offering social media training sessions to get businesses started using social media or help existing users raise their profile.
Utilizing Enterprise Social Platforms to Increase Engagement and ProductivityBarbara Fowler
Should you use Yammer, Jive, Bloomfire in your company? This presentation shares current information on what companies should consider in deciding on a social platform
Global Social Channels: A Panel Moderated by Deven Nonbgri - Energy Digital S...Energy Digital Summit
This presentation was a collaboration on a social media panel at the Energy Digital Summit, 2014. Our panelists were:
Jaymie Massey, Communications Professional
Jen Pearsall, Social Media Manager, Reliant Energy
Joel Tarver, Digital Communications Manager, Baker Hughes
Nelson Rodriguez, VP Global Marketing, Aquent
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
Utilizing Enterprise Social Platforms to Increase Engagement and ProductivityBarbara Fowler
Should you use Yammer, Jive, Bloomfire in your company? This presentation shares current information on what companies should consider in deciding on a social platform
Global Social Channels: A Panel Moderated by Deven Nonbgri - Energy Digital S...Energy Digital Summit
This presentation was a collaboration on a social media panel at the Energy Digital Summit, 2014. Our panelists were:
Jaymie Massey, Communications Professional
Jen Pearsall, Social Media Manager, Reliant Energy
Joel Tarver, Digital Communications Manager, Baker Hughes
Nelson Rodriguez, VP Global Marketing, Aquent
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
Energy #Digital Summit - #SocialMedia in #Oil and #Gas IndustryEdelman
Social Media has changed the game and it’s no longer a question of if, but when for the energy industry. You can follow me at @dnongbri for commentary on social and the energy industry, but these talented panelists have a discussion ready for you today:
Jaymie Massey shared experiences in managing a global Facebook presence for a multinational oil services firm.
Jen Pearsall provided a POV on getting started on Twitter. Joel Tarver recounted his experiences with leveraging PINTEREST for oil and gas. Yes, Pinterest for the energy industry - what has the world come to? Nelson Rodriquez discussed how LinkedIn helped his firm get smarter about marketing.
"The Engaged Leader" at SXSW InteractiveCharlene Li
Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day)
Title: Creating A Digital Engagement Strategy for Leaders
Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.
Publish. Share Your Expertise. Drive Engagement.LinkedIn
Maya Pope-Chappell talks about how university leaders, faculty and administrators are using LinkedIn's publishing platform to share their insights, perspectives and expertise.
Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ ...Jenny DeVaughn
Innovative Recruiting In A Conservative Corporate Environment - PowerPoint slides from Recruiting Innovation Summit presentation by Jenny DeVaughn at Facebook HQ on 10.24.11
So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.
How to use social media for recruiting. Social Recruiting is becoming the new norm, with sites like Facebook, Twitter, Pinterest, YouTube, Quora and others joining in alongside LinkedIn to help proactively find and learn about both active and passive candidates. This presentation highlights the who, what, when, where, why, and how of using social media for recruiting, adding statistics on social recruiting and examples of who is using what. By Amy Neumann, Director SEO/ SEM/ SMO, Northeast Ohio Media Group/ NEOMG, presented August 23, 2013 for ERC (Employers Resource Council) in Cleveland, OH.
Are you looking for new ways to grow your institutional relationships? Learn ow nonprofits are using LinkedIn for fundraising.
Learn more at https://nonprofit.linkedin.com
Email us: nonprofitsolutions@linkedin.com
David Thacker, VP Product at LinkedIn, shares updates on LinkedIn Marketing Solutions and presents a look ahead at emerging opportunities for financial services marketers.
Presented Live at FinanceConnect:14 in New York City - February 13th, 2014
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...LinkedIn
As 2013 comes to a close, we look back at 10 of favorite LinkedIn Marketing Influencer posts of the year. This timeless collection represents a mere sampling of the thousands of articles shared by our LinkedIn Influencers.
Enjoy it on your tablet, mobile phone or laptop while roasting chestnuts on an open fire. As an added bonus, snuggle up and check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education and content curation.
Follow more LinkedIn Influencers at: http://www.linkedin.com/today/influencers?trk=tod3-top-nav-filter
Everything you know about social media is wrongChip Hanna
Only young people are on social media. Social media doesn’t work for B2B companies. The fans of my page see everything I post.
Right?
Find out just how wrong you are in a talk by local social media thought leaders Ryan Cormier (@RyanJCormier) and Chip Hanna (@chiphanna) . They’ll discuss the business of social media – from turning your customers into a community, to turning your community into customers.
Ryan Cormier is an interactive specialist at GCG Marketing and Ratio Digital Media. He’s Google AdWords certified, and is on the Steering Committee for Vision Fort Worth.
Chip Hanna is an interactive account director at the Balcom Agency. He holds several patents for his innovations in web development, and is the digital media chair for Fort Worth PRSA.
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Quali sono le caratteristiche dei Millennials - la generazione nata tra gli anni '80 e il 2000 - e come può agire una azienda per attirarli, coinvolgerli e assumerli?
Presentata da Cristina Arbini e Tomaso Giusti di LinkedIn Italia il 12 febbraio 2015.
Making the most of your email list - Small charities communications conferenc...CharityComms
Alex Lloyd, director and Sarah Casey, head of client services, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Energy #Digital Summit - #SocialMedia in #Oil and #Gas IndustryEdelman
Social Media has changed the game and it’s no longer a question of if, but when for the energy industry. You can follow me at @dnongbri for commentary on social and the energy industry, but these talented panelists have a discussion ready for you today:
Jaymie Massey shared experiences in managing a global Facebook presence for a multinational oil services firm.
Jen Pearsall provided a POV on getting started on Twitter. Joel Tarver recounted his experiences with leveraging PINTEREST for oil and gas. Yes, Pinterest for the energy industry - what has the world come to? Nelson Rodriquez discussed how LinkedIn helped his firm get smarter about marketing.
"The Engaged Leader" at SXSW InteractiveCharlene Li
Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day)
Title: Creating A Digital Engagement Strategy for Leaders
Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.
Publish. Share Your Expertise. Drive Engagement.LinkedIn
Maya Pope-Chappell talks about how university leaders, faculty and administrators are using LinkedIn's publishing platform to share their insights, perspectives and expertise.
Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ ...Jenny DeVaughn
Innovative Recruiting In A Conservative Corporate Environment - PowerPoint slides from Recruiting Innovation Summit presentation by Jenny DeVaughn at Facebook HQ on 10.24.11
So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.
How to use social media for recruiting. Social Recruiting is becoming the new norm, with sites like Facebook, Twitter, Pinterest, YouTube, Quora and others joining in alongside LinkedIn to help proactively find and learn about both active and passive candidates. This presentation highlights the who, what, when, where, why, and how of using social media for recruiting, adding statistics on social recruiting and examples of who is using what. By Amy Neumann, Director SEO/ SEM/ SMO, Northeast Ohio Media Group/ NEOMG, presented August 23, 2013 for ERC (Employers Resource Council) in Cleveland, OH.
Are you looking for new ways to grow your institutional relationships? Learn ow nonprofits are using LinkedIn for fundraising.
Learn more at https://nonprofit.linkedin.com
Email us: nonprofitsolutions@linkedin.com
David Thacker, VP Product at LinkedIn, shares updates on LinkedIn Marketing Solutions and presents a look ahead at emerging opportunities for financial services marketers.
Presented Live at FinanceConnect:14 in New York City - February 13th, 2014
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...LinkedIn
As 2013 comes to a close, we look back at 10 of favorite LinkedIn Marketing Influencer posts of the year. This timeless collection represents a mere sampling of the thousands of articles shared by our LinkedIn Influencers.
Enjoy it on your tablet, mobile phone or laptop while roasting chestnuts on an open fire. As an added bonus, snuggle up and check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education and content curation.
Follow more LinkedIn Influencers at: http://www.linkedin.com/today/influencers?trk=tod3-top-nav-filter
Everything you know about social media is wrongChip Hanna
Only young people are on social media. Social media doesn’t work for B2B companies. The fans of my page see everything I post.
Right?
Find out just how wrong you are in a talk by local social media thought leaders Ryan Cormier (@RyanJCormier) and Chip Hanna (@chiphanna) . They’ll discuss the business of social media – from turning your customers into a community, to turning your community into customers.
Ryan Cormier is an interactive specialist at GCG Marketing and Ratio Digital Media. He’s Google AdWords certified, and is on the Steering Committee for Vision Fort Worth.
Chip Hanna is an interactive account director at the Balcom Agency. He holds several patents for his innovations in web development, and is the digital media chair for Fort Worth PRSA.
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Quali sono le caratteristiche dei Millennials - la generazione nata tra gli anni '80 e il 2000 - e come può agire una azienda per attirarli, coinvolgerli e assumerli?
Presentata da Cristina Arbini e Tomaso Giusti di LinkedIn Italia il 12 febbraio 2015.
Making the most of your email list - Small charities communications conferenc...CharityComms
Alex Lloyd, director and Sarah Casey, head of client services, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
When you stop to think about designing websites, unless a site is designed to be humorous, you wouldn’t think there is much about web design that is funny. However, when you take a look at website design from the right perspective, especially when comparing today’s website designs to historical (hysterical?) ones, you’ll find there are quite a few things that are quite funny indeed.
Data-driven analysis of how memes (image macros) are used and how the emergent properties of memes are established. Product of active research at: http://whichmeme.info
Today a school going child knows all the latest movies and latest songs that is being released in the theaters. In way we must be happy that they are kept informed well with the present but,Why we need to discuss on this topic? would be the question that would be arising in many of the readers of this article. Well I am being a teacher I love to see the children update themselves with latest events of the world and they grow better
A Research Study: College Students, Social Media, and the SelfPaul Brown
( Find out more: http://wp.me/pTIwx-1pT ) The following presentation is from my PhD dissertation proposal hearing. It outlines my study which attempts to inform an understanding of this generation of traditionally aged college students and their relationship with digital and social technologies. Specifically, it aims to understand how college students navigate environments that are saturated by digital and social technologies and how these environments impact students’ psychological sense of self.
Using Social Smarts to Engage Students on Social MediaPaul Brown
Originally presented at the University of Delaware in October 2015. This presentation discusses the developmental dimensions of college student engagement with social media and how to engage them online.
Digitized Student Development, Social Media, and IdentityPaul Brown
Originally presented at the ACPA 2016 International Convention in Montreal, Canada. This presentation provides an overview of my research on college student development in digital/social spaces.
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
Firecat Studio Social media for Business - NAPMWSusan Price
Presented by Susan Price, CEO and Chief web strategist of Firecat Studio, in San Antonio, Texas, to the National Association of Professional Mortgage Women (NAPMW) Central Region Education Conference, 2009.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
3. Is There Anybody Out There?
• JGA Associates
• Assessors
• Careers Advisers
• JGA Network
• Other
4. What We Hear
• Worried they are missing a trick
• Feeling bombarded with terms such as
SEO, PPC, hash tags
• Leaflets, cold calling, door drops etc are
old school and don’t work any more
5. What We Do
• How to integrate social media into
your marketing plans
• Practical guide to how to use the most
popular social media tools
• How social media can work for you
7. What Does it Do For Me?
Twitter is widely acknowledged to
be one of the fastest growing social
media platforms in the world.
Growth, per month, has been
estimated to be in excess of 1,000% at
its peak.
www.social-media-training.co.uk
With over 300 thousand new daily visitors
and over 175 million Tweets a day, in the
last two years Twitter has become a
mainstream communications platform
http://www.emarketeers.com
Twitter is one of the leading social networking sites on the Web. It enables its
users to send and read messages called “tweets”. Tweets are text-based posts of
up to 140 characters displayed on the user's profile page. Users may subscribe
to other users' tweets — this is known as “following” and subscribers are
known as “followers”.
http://alison.com
Does this turn you onto Social Media?
8. Give Me Some What’s
• Sell more
• Opportunities
• Knowledge and information
• Save money
• Stay relevant
9. Sell More
• Another tool in the corporate toolkit
•
•
•
•
Branding
Posters
Direct mail
etc
• However:
• It is about rapport/interaction
• 1-1, not 1 to many
• Measurement of response and behaviour is
easy and actionable
• Hard for big companies to do well
14. The 5 Golden Rules
• Purpose
• Self confidence
• Engagement
• It is two way – don’t expect to just take
• Do one well rather than many poorly
15. Prove it
Business
opportunity
evolved through
personal social use.
Scope extended
from coaching to
working with
SME’s to use social
media to generate
new business and
create a competitive
advantage
Virtually no social
media.
Growth is through
reputation and
referral.
This continues to
work – but does it
leave the company
exposed – especially
when deliverables
include measuring the
impact of social media
marketing
Guy Cuthbert at
Atheon Analytics.
Regular posting
articles contributing
to forums etc.
Successfully created
a company presence
and extended the
brand reach.
Driven by a passion
to contribute
16. How To Get Started?
See knowledge and information above!
18. New users. A practical guide as to how to use the most popular
social media tools (1-1, or small groups)
Already active. How to start raising your profile using social
media - for complete beginners to social media. A 2 hour twitter
workshop for those already familiar with twitter
Get more customers. How to integrate social media with your
marketing plans
www.fionastewartmarketing.com
Twitter @stewart_fi
fiona@fionastewartmarketing.com
Mobile – 07881 581 801
Editor's Notes
Evolution of social media.Initial point is social. Then it widens – a means of sharing. This then becomes commercialised and then finally mainstream. Another way to look at it is personal and then business phases. The area in green is what we are talking about today
The context for this slide. So many companies focus on the “jelly” and hope some of it will stick. Who cares about the growth, the number of tweets or 140 characters. I want to know what it does for me. If this is compelling then I might be interested in how it works – get me excited first.
Doesn’t quite work yet however the message is that to many companies it is another channel – but they can’t do it well. Hwr in reality it is a different way of doing business. You have the ability to engage 1-1 with customers and establish a rapport. You can also measure how effective it has been. The analogy is David v Goliath. What you need to be aware of however is inconsistency in your branding across both social media, your corporate image and what you do. EG does that picture of you drunk falling out of the car compliment your image?
Gardener example – stay in touch don’t just hope they may order again. Then networking, ways of approaching recruitment and finally segmentation (twitter traffic during football etc)
Find out – new developments, who is doing what. Research. Solve problems – Lock Smith, Plumber (te jigsaw – working together). Finally there is a new pool of resource who work freelance – and getting. Social media is how you find them- internationally) exploit the time difference
Promoting and discounts – eg facebookMobile push promotionsInfluencers – not everybodyInsurance – use network and lifestyle to profile – not having a profile may go against you
Transparency – becoming the norm – get used to itRole of the middle man – disappearing – recruitment agencies – post job on company website – if brand is strong enough get good enough candidatesBack to brand me – need to be seen to have skin in the gameIn some ways you need to be seen to do it –and ride the waveCareers advisers – how can you advise without awareness of the role of social mediaApprenticeships – recruiting through different channels?Looking for new work – online profile ?
You don’t get a user guide anymore. Iphone – you use it intuitively and work out what has changed in the upgrade.Excel if you have a problem – you go to help. But even better - you go to youtube. Finally doctor Google – I don’t wait for an appointment – self diagnosis thru google (recently in press – India – consultations through Skype). In summary – just do it