Employee Advocacy Best Practices
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This employee advocacy presentation was given at the B2B Content Summit (contentsummit17.com). If you have any questions you can contact Randy Ksar at rksar@vocecomm.com or 408-738-7874.
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Employee Advocacy Best Practices
- 2. 02 02 Employee advocacy is the discipline of communicating to and through employees, empowering, engaging and activating them to be involved and informed. EMPLOYEE ADVOCACY WHAT IS IT?
- 3. CONTENT STRATEGY FOR EMPLOYEE ADVOCACY PROGRAMS
- 4. 04 • Reputation Management. No accidental misrepresentation • HR/Recruiting. Referrals and retention • Sales. Enable social selling. • Internal Communications. Be heard • Marketing. Exponentially greater reach EMPLOYEES CAN DRIVE…
- 5. 05 Before the employee begins Determine their personal brand: • What do they want to be known for? • What is their subject matter expertise? • How does it tie into their current job responsibilities? Source: Flickr user @the_hula
- 6. 06 Why Share? 1. Employee Benefit 2. Brand Benefit 3. Shared Benefit Source: Employee Advocacy Altimeter Report 2016
- 7. 07 What Content Resonates? 1. Authentic 2. Employee Written 3. Industry Peer Written Source: NY - http://nyphotographic.com/
- 8. 08 However… Find the balance between sharing too much company content and content that is helpful towards the employee’s network. Source: Flickr user winnifredxoxo
- 9. Questions? Want to start your own employee advocacy program? Contact Randy Ksar rksar@vocecomm.com linkedin.com/in/rksar 408-738-7874
Editor's Notes
- Sales: Enable salespeople to share funnel-appropriate content with prospects Leads developed via employee social marketing convert 7x more than other leads* Recruiting: Employee referrals account for 7% of applicants but 40% of new hires* Employees at socially engaged companies 20% more likely to stay at the company** Marketing: People trust people 90% of the time; brands only 33% of the time Employees have networks 10x larger than brands, significantly expanding reach