David Thacker, VP Product at LinkedIn, shares updates on LinkedIn Marketing Solutions and presents a look ahead at emerging opportunities for financial services marketers.
Presented Live at FinanceConnect:14 in New York City - February 13th, 2014
For the first time in the Edelman Trust Barometer’s 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Webinar on how sales leaders can best use LinkedIn for social selling - goes over fundamental 4 behaviors related to social selling and gives tips on how to start taking action now.
Measuring and Optimizing Employee AdvocacyLinkedIn
Did you know that the click through rate on content is 2x higher when shared by an employee versus when shared by a company?
Employee sharing can have significant impact on your content's reach and engagement. However most companies struggle to measure or optimize the results driven by their employee advocacy programs.
Check out this deck to learn:
- What metrics to track to understand the impact of employee sharing
- Best practices from social media experts at 3M and Elanco
- How LinkedIn can help you succeed
For the first time in the Edelman Trust Barometer’s 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Webinar on how sales leaders can best use LinkedIn for social selling - goes over fundamental 4 behaviors related to social selling and gives tips on how to start taking action now.
Measuring and Optimizing Employee AdvocacyLinkedIn
Did you know that the click through rate on content is 2x higher when shared by an employee versus when shared by a company?
Employee sharing can have significant impact on your content's reach and engagement. However most companies struggle to measure or optimize the results driven by their employee advocacy programs.
Check out this deck to learn:
- What metrics to track to understand the impact of employee sharing
- Best practices from social media experts at 3M and Elanco
- How LinkedIn can help you succeed
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...LinkedIn
As 2013 comes to a close, we look back at 10 of favorite LinkedIn Marketing Influencer posts of the year. This timeless collection represents a mere sampling of the thousands of articles shared by our LinkedIn Influencers.
Enjoy it on your tablet, mobile phone or laptop while roasting chestnuts on an open fire. As an added bonus, snuggle up and check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education and content curation.
Follow more LinkedIn Influencers at: http://www.linkedin.com/today/influencers?trk=tod3-top-nav-filter
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
In today’s world of social connectivity, top salespeople are using social media on the job to listen to prospects, gather intelligence, build and grow relationships and more, and it’s giving them an edge over the competition.
To keep things in perspective, sales and social business quotes can be inspirational. Social media quotes are a great source of content, and collectively they provide invaluable insight. Here’s a collection of the 50 most inspiring business quotes from the top social power influencers.
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...LinkedIn
In a recent research study by Content Marketing Institute, 85 percent of marketers stated lead generation as their No. 1 goal for content marketing. Marketers who understand how to effectively utilize publishing platforms will be an organization’s differentiating factor. And that’s where the LinkedIn Publishing Platform comes in.
In this webcast, Influence & Co.’s co-founder, John Hall and LinkedIn’s very own Global Content Marketing Leader Jason Miller, join forces to educate marketers on how to use the LinkedIn Publishing Platform as a core lead generation strategy when creating authentic, quality content.
Check out this webcast to:
- Master publishing and distributing content on LinkedIn
- Learn proven tactics for leveraging LinkedIn for top of mind marketing strategies
- Understand key metrics and tracking tools for effectively measuring content ROI on LinkedIn
- Hear first hand their experiences, networking advice, and how Influence & Co.’s marketing team utilizes the LinkedIn Publishing Platform
Creating LinkedIn Sponsored Content That Earns EngagementPearce Delisle
Learn tips and best practices to help drive engagement with your LinkedIn Sponsored Content posts. See how other brands are achieving top engagement rates across a variety of verticals.
Quali sono le caratteristiche dei Millennials - la generazione nata tra gli anni '80 e il 2000 - e come può agire una azienda per attirarli, coinvolgerli e assumerli?
Presentata da Cristina Arbini e Tomaso Giusti di LinkedIn Italia il 12 febbraio 2015.
Workshop for staffing leaders: Lead generation with social mediaLinkedIn Italia
Alex Charraudeau spiega ai leader nell'ambito dello staffing come far crescere il proprio business con LinkedIn, e in particolare come usare i social media per la lead generation.
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Delivering happiness at work through learning & developmentKelly Palmer
Kelly Palmer, CLO - Learning, Talent Development & Inclusion, Linkedin You've hired the best talent possible. Now how do you keep them happy at work? Learning can be your biggest competitive advantage.
David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
You know that marketing is key to stand out from other staffing firms. You already started building your brand and creating a way for people to engage with your agency on LinkedIn. Learn how our tools can help drive leads, differentiate your firm and drive relationships with your prospect audiences on LinkedIn.
Key takeaways:
- How LinkedIn can help you foster a community of clients and candidates
- How to reach beyond your current follower base and drive new leads
- How to describe lead drop off through our lead capture technology
To learn more about how our solutions can help you grow your brand on LinkedIn, visit us here: http://bit.ly/2bdphSm
Technology Community Engagement: Hits & MissesLinkedIn
IT & Business Leaders are flocking to social media for robust and deep conversations about technology, but communities are not always meeting their needs. LinkedIn will share feedback from recent research about ITDM expectations and case studies of technology companies who are doing community engagement well.
Presented at TechConnect:13 by Mike Weir, Global Head of Category Development, Technology Industry at LinkedIn and Natalie Malaszenko, Vice President, Global Digital Marketing at Hewlett-Packard
10 Marketing Influencers on LinkedIn to Follow TodayLinkedIn
There’s a way to tap into the first-hand intelligence of the visionaries watching the evolving marketing industry, and you can do it right from your desk, tablet or smartphone when you follow LinkedIn Influencers. To get you started, here are 10 Influencers in marketing to follow right now.
LinkedIn TechConnect 13: The Social Bridge to the IT CommitteeLinkedIn
Presented at TechConnect 13 by Jake Raroque - Research Consultant at LinkedIn & Roslyn Ku - Vice President at comScore
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Live visual notes from the session done by our friends at ImageThink.
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...LinkedIn
As 2013 comes to a close, we look back at 10 of favorite LinkedIn Marketing Influencer posts of the year. This timeless collection represents a mere sampling of the thousands of articles shared by our LinkedIn Influencers.
Enjoy it on your tablet, mobile phone or laptop while roasting chestnuts on an open fire. As an added bonus, snuggle up and check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education and content curation.
Follow more LinkedIn Influencers at: http://www.linkedin.com/today/influencers?trk=tod3-top-nav-filter
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
In today’s world of social connectivity, top salespeople are using social media on the job to listen to prospects, gather intelligence, build and grow relationships and more, and it’s giving them an edge over the competition.
To keep things in perspective, sales and social business quotes can be inspirational. Social media quotes are a great source of content, and collectively they provide invaluable insight. Here’s a collection of the 50 most inspiring business quotes from the top social power influencers.
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...LinkedIn
In a recent research study by Content Marketing Institute, 85 percent of marketers stated lead generation as their No. 1 goal for content marketing. Marketers who understand how to effectively utilize publishing platforms will be an organization’s differentiating factor. And that’s where the LinkedIn Publishing Platform comes in.
In this webcast, Influence & Co.’s co-founder, John Hall and LinkedIn’s very own Global Content Marketing Leader Jason Miller, join forces to educate marketers on how to use the LinkedIn Publishing Platform as a core lead generation strategy when creating authentic, quality content.
Check out this webcast to:
- Master publishing and distributing content on LinkedIn
- Learn proven tactics for leveraging LinkedIn for top of mind marketing strategies
- Understand key metrics and tracking tools for effectively measuring content ROI on LinkedIn
- Hear first hand their experiences, networking advice, and how Influence & Co.’s marketing team utilizes the LinkedIn Publishing Platform
Creating LinkedIn Sponsored Content That Earns EngagementPearce Delisle
Learn tips and best practices to help drive engagement with your LinkedIn Sponsored Content posts. See how other brands are achieving top engagement rates across a variety of verticals.
Quali sono le caratteristiche dei Millennials - la generazione nata tra gli anni '80 e il 2000 - e come può agire una azienda per attirarli, coinvolgerli e assumerli?
Presentata da Cristina Arbini e Tomaso Giusti di LinkedIn Italia il 12 febbraio 2015.
Workshop for staffing leaders: Lead generation with social mediaLinkedIn Italia
Alex Charraudeau spiega ai leader nell'ambito dello staffing come far crescere il proprio business con LinkedIn, e in particolare come usare i social media per la lead generation.
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Delivering happiness at work through learning & developmentKelly Palmer
Kelly Palmer, CLO - Learning, Talent Development & Inclusion, Linkedin You've hired the best talent possible. Now how do you keep them happy at work? Learning can be your biggest competitive advantage.
David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
You know that marketing is key to stand out from other staffing firms. You already started building your brand and creating a way for people to engage with your agency on LinkedIn. Learn how our tools can help drive leads, differentiate your firm and drive relationships with your prospect audiences on LinkedIn.
Key takeaways:
- How LinkedIn can help you foster a community of clients and candidates
- How to reach beyond your current follower base and drive new leads
- How to describe lead drop off through our lead capture technology
To learn more about how our solutions can help you grow your brand on LinkedIn, visit us here: http://bit.ly/2bdphSm
Technology Community Engagement: Hits & MissesLinkedIn
IT & Business Leaders are flocking to social media for robust and deep conversations about technology, but communities are not always meeting their needs. LinkedIn will share feedback from recent research about ITDM expectations and case studies of technology companies who are doing community engagement well.
Presented at TechConnect:13 by Mike Weir, Global Head of Category Development, Technology Industry at LinkedIn and Natalie Malaszenko, Vice President, Global Digital Marketing at Hewlett-Packard
10 Marketing Influencers on LinkedIn to Follow TodayLinkedIn
There’s a way to tap into the first-hand intelligence of the visionaries watching the evolving marketing industry, and you can do it right from your desk, tablet or smartphone when you follow LinkedIn Influencers. To get you started, here are 10 Influencers in marketing to follow right now.
LinkedIn TechConnect 13: The Social Bridge to the IT CommitteeLinkedIn
Presented at TechConnect 13 by Jake Raroque - Research Consultant at LinkedIn & Roslyn Ku - Vice President at comScore
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Live visual notes from the session done by our friends at ImageThink.
New Content Marketing Research and Resources [Webinar]LinkedIn
LinkedIn hosted a webinar entitled "New Content Marketing Research and Resources" in which Taylor Schreiner, Director of Insights for LinkedIn Marketing Solutions, and Valter Sciarrillo, Head of Measurement, presented new research and resources for marketers looking to better measure and drive success with their content marketing efforts. Check out this presentation from the webinar.
Want more LinkedIn Marketing Solutions insights and resources? Visit our page here: http://business.linkedin.com/marketing-solutions/social-media-strategy.html?src=s-ss
Insights from the Cutting Edge of Digital - Stephen DiMarco and George PappachenLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.
The Next Chapter- Open Sourcing Finance: How FinTech Firms are Building a Val...LinkedIn
Chris Skinner, CEO, The Finanser and Author, Value Web dives into the next chapter of finance.
There are a number of key developments that are changing our world. One of them--the network revolution--is a massive shift in finance and service, as money moves from bank to bank into a new, direct value exchange person-to-person (P2P). The P2P exchange of value is driven by the mobile internet and recording of transactions using blockchain technologies. What does this mean for financial institutions and how should they change and adapt to keep pace? Which new companies are developing this new world fastest and which new entrants, if any, should worry incumbent financial institutions? Chris Skinner provides a vision of 2025 and navigates the course for both new entrants and incumbents.
Presented at TechConncet 13 by
David Thacker - Vice President, Product at LinkedIn
David will share new products that are fast making LinkedIn a professional publishing powerhouse for B2B marketing and the implications and opportunities for technology marketers.
Live visual notes from the session done by our friends at ImageThink.
As Executive Editor at LinkedIn, Dan is immersed daily in LinkedIn's vast and constantly expanding collection of original and curated content. He will talk about the mistakes that people are making and the lessons to be learned in harnessing conversations out of content.
Presented at TechConnect:13 by Daniel Roth, Executive Editor at LinkedIn.
CONTENT: NOT MORE, BUT MORE RELEVANT [INBOUND 2014]HubSpot
In many ways the current content experience on the web is much like walking through Times Square; constantly being bombarded with irrelevant marketing messages. It’s up to marketers to deliver a better content experience, and the key to a better content experience is relevance. It’s not more content that we need, but instead, more relevant content. LinkedIn’s Sr. Content Marketing Manager Jason Miller will guide you on a journey for achieving content marketing bliss through relevance. It’s a less is more approach that will leave you with practical ideas for creating compelling relevant content that speaks directly to your target audience and drives results.
We had a chance to sit down with Carlos Gil, the Social Media Manager from LinkedIn, to have a chat around the uprise in social selling. We picked his brain for tips, best practices, and guidance for what he's seen be successful. At the same time, Insightpool CEO Devon Wijesinghe weighs in on some success stories around how he's used social for selling, and the value of building relationships.
Get a free trial of Insightpool Sales Platform here: http://bit.ly/1zhSvcr
For the audio from this live presentation: https://www.youtube.com/watch?v=75mjGXgk9Qo
Olga's talk at The Inbounder conference
Triggers that drive conversions on social media.
- Basic principles and latests trends marketers should keep in mind
- Image A/B testing: colours, fonts and text
- Human-to-human interaction and ways to build a community with social media
- Templates, conversation funnel examples and tools to help marketers customise their messages
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail
The concept of “influence” has rapidly found its way into most marketing programs and industry dialogue. On the heels of my book Human to Human, we decided to embark on a different type of influence research project.
Leadtail and Pure Matter partnered to transcend the world of lists and rankings, in order to define new engagement styles that tell us more about the humans behind the influence.
Successful B2B content marketing is connecting with your archetypal B2B buyer at every stage of their buying journey.
Day in, day out, marketers everywhere create content that goes unnoticed, to content landfill. Doug Kessler calls this a deluge of crap.
Faced with this overwhelming surplus of content, B2B buyers select, filter out, and engage only with content that is relevant to them, their purpose and their passion.
In this post I argue the case for gathering more meaningful B2B buyer insights to construct solid B2B buyer personas to guide our content creation and connect with our prospective buyers.
The connection between B2B buyer insights and content creation
Gathering buyer insights and creating content are closely linked disciplines, the former occurring earlier than the latter, by some margin. To see the relative position of the two disciplines, I've outlined the content marketing spectrum below.
This presentation comes from the Content Marketing Essentials webinar series I produced for Idio, the content intelligence platform, built to help marketers think and act more strategically with their content marketing.
Intuit's Social Media Recruiting Journey Gail Houston
Gail Houston and Leslie Mason present the journey that Intuit's Recruiting department has gone on learning how to use Social Media to attract talent and brand Intuit.
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
The Age of Socially Engaged Leadership -- Breakout Session Talent Connect Syd...LinkedIn Talent Solutions
The age of socially engaged leadership. Nayomi Alexander, Senior Customer Success Consultant, LinkedIn. Daniel Sanders, Solutions Consultant, Talent Branding (APAC),
LinkedIn
Today's high performing leaders are embracing social media to develop connections and build deeper engagement with their customers, employees and peers. Replete with examples of ‘social executives’, you will hear about fundamental changes in the ways that businesses interact with individuals in the social era to unlock organisational benefits. You’ll learn how to educate your executive leadership on all things social, further engaging them in building out their professional brands on LinkedIn, and in turn fueling your organisation’s overall success in attracting and engaging talent.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...LinkedIn Talent Solutions
The age of socially engaged leadership. Nayomi Alexander, Senior Customer Success Consultant, LinkedIn. Daniel Sanders, Solutions Consultant, Talent Branding (APAC), LinkedIn
Today's high performing leaders are embracing social media to develop connections and build deeper engagement with their customers, employees and peers. Replete with examples of ‘social executives’, you will hear about fundamental changes in the ways that businesses interact with individuals in the social era to unlock organisational benefits. You’ll learn how to educate your executive leadership on all things social, further engaging them in building out their professional brands on LinkedIn, and in turn fueling your organisation’s overall success in attracting and engaging talent.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations.
BECOME THE INDUSTRY LEADING MARKETING TEAM IN 12 MONTHS OR LESS [INBOUND 2014]HubSpot
When it comes to having an industry leading branding and marketing program, competition is at an all time high. From organic to paid, content to lead gen PR to product and everything else in-between, how can you stand out when everyone is doing the same thing? The secret is that "best practices" often times are anything but, and the true way to creatively think about how to propel your brand to the top ASAP is rarely spoken about. In this session I'll provide numerous examples of rocketship marketing tactics that you can employ while maintaining quality standards with a 4 person team or 40 person team, running a budget of thousands or millions.
BECOME THE INDUSTRY LEADING MARKETING TEAM IN 12 MONTHS OR LESS [INBOUND 2014]HubSpot
When it comes to having an industry leading branding and marketing program, competition is at an all time high. From organic to paid, content to lead gen PR to product and everything else in-between, how can you stand out when everyone is doing the same thing? The secret is that "best practices" often times are anything but, and the true way to creatively think about how to propel your brand to the top ASAP is rarely spoken about. In this session I'll provide numerous examples of rocketship marketing tactics that you can employ while maintaining quality standards with a 4 person team or 40 person team, running a budget of thousands or millions.
People focused Content - CMA Building Content Strategy SeminarBaron Manett - psbx
BUILDING CONTENT STRATEGY SEMINAR
The tips, tools and advice you need to build a content strategy
Whether you’re looking to get into content marketing, are responsible for your company’s websites and social platforms, or want to use information and advice to better connect with consumers, you need content strategy to be successful. But what is content strategy and how do you build a successful one?
In this workshop, you will learn about the exciting new discipline of content strategy and a step-by-step method to build one — all with a focus of putting people -- those that will be consuming, commenting, and sharing your content -- first. Beginner to more advanced content professionals will learn how to develop a well thought out strategy that satisfies business objectives. Plus, you’ll get a behind-the-scenes look at how one of Canada’s leading content agencies crafts award-winning strategies for some of Canada’s biggest brands.
In this full-day session participants will explore key concepts of the discipline of content strategy and will apply these ideas to a business case.
You Will Learn
· Define the objectives that will drive your content strategy
· Get to know your audience and their content needs
· Find out what kind of content you have, if it’s reusable, and what gaps exist
· Communicate your strategy and get stakeholder buy-in
· Plan for great content
· Maintain and measure efforts
Key Take-Aways
· Real-world content strategy examples
· A toolkit of templates to use when crafting a content strategy back at your own organization
· An opportunity to get answers to your tough content problems
WHO SHOULD ATTEND
· Writers, editors and social media managers
· User experience and web professionals
· Marketing managers and those crafting content for their organizations
· Agencies looking for a primer on content strategy
Similar to LinkedIn Marketing Product Ecosystem 2014 (20)
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
15. Moving from information to insight
creates content relevance
Top Trending Topics – FinServ
Example Articles
January 2014
In Housing, Big Is Back
nytimes.com
Real estate
Rates
5 Things to Watch in Housing in 2014
blogs.wsj.com
Loans
New Loan Requirements for Getting a Mortgage
realtytimes.com
2014 Emerging Markets Outlook
linkedin.com
Investments
Young Boomers, Get to Saving
WSJ.com
Retirement
#inFC14
16. Relevant content powered by accurate targeting
Who they are
Who they know
What they do
Profile
Connections
Behavior
#inFC14
22. Content Marketing Score
Measure your brand’s influence
Score
Benchmarking
Recommendations
Measure your influence
Compare to your peers
How to improve
#inFC14
Now, we all know that Trust is essential in relationships. And as finserv marketers, you know how essential trust is for your brand. Without underlying trust, marketing messages ring hollow. But with a trusted brand, marketing can be truly inspiring.
The challenge today is that trust can erode in a flash. Empowered consumers can add their voice to any conversation, at any time. All it takes is one customer service lapse and a vocal customer, and your brand takes a hit. It’s also harder to maintain trust with all the distractions the always-on consumer encounters.
But don’t despair! You can use social media to build and nurture trusted relationships. I’m going to share 3 keys with you, in turn: 1. Humanizeyour brand by having your employees actively participate in the conversation2. Sharerelevant content to cement a reputation as a trusted advisor3. Gowhere your customer is to meet them on their on terms
So, let’s talk about humanizing your brand.
It can start with your leadership team. This slide reflects some of the many business luminaries who are members of our Influencer program. This is truly content unlike anything you get on the web or in print. It’s a differentiated experience that’s caught on fire.
It can start with your leadership team. This slide reflects some of the many business luminaries who are members of our Influencer program. This is truly content unlike anything you get on the web or in print. It’s a differentiated experience that’s caught on fire.
Here’s are examples from a financial services Influencers, sharing live and direct to our members. This is a unique opportunity for influential leaders to connect directly with the more than 277 million members on our platform.Here you have Walt Bettinger, CEO of Charles Schwab, talking about how vital trust isThen there’s Mohamed El-Erian, who we just saw on this stage, sharing his view on why extending unemployment benefits is good policy. And you have Jamie Dimon, CEO of JP Morgan Chase, talking about how financial services companies can have an impact saving lives. The richness of the discussion on these posts shows that they’re resonating with our members
Here’s are examples from a financial services Influencers, sharing live and direct to our members. This is a unique opportunity for influential leaders to connect directly with the more than 277 million members on our platform.Here you have Walt Bettinger, CEO of Charles Schwab, talking about how vital trust isThen there’s Mohamed El-Erian, who we just saw on this stage, sharing his view on why extending unemployment benefits is good policy. And you have Jamie Dimon, CEO of JP Morgan Chase, talking about how financial services companies can have an impact saving lives. The richness of the discussion on these posts shows that they’re resonating with our members
Groups are another way to forge these human connections. Here’s an example from HSBC, who created a group focused on international business and trade called HSBC global connections. This group shared rich content and insight that HSBC developed to help members meet each other, engage, and learn how to be coming better at international trade. As you can see, the members are engaged in rich discussions that truly help them open up opportunities in international business.
Groups are another way to forge these human connections. Here’s an example from HSBC, who created a group focused on international business and trade called HSBC global connections. This group shared rich content and insight that HSBC developed to help members meet each other, engage, and learn how to be coming better at international trade. As you can see, the members are engaged in rich discussions that truly help them open up opportunities in international business.
The second way you build and nurture trusted relationships is by sharing relevant content, becoming that trusted advisor.
It starts with your company’s home on LinkedIn. You’re probably familiar with Company Pages. A few months ago, we introduced Showcase Pages, a new way to highlight your individual brands and campaigns with a dedicated page. Here, Prudential created a Showcase Page for their Bring Your Challenges campaign. This page highlights the financial planning challenges the company is working to address, and features advice and recommendations on how to overcome these challenges.[Sponsored Update appears]This page enables Prudential to share relevant content with all our members who fit their target. They way they do this is with Sponsored Updates, which appear directly in our members’ feeds. Prudential does a great job knowing their audience, and understanding that they’re going to make them more productive. Sponsored Updates allows you to take great content that you already have and get it in front of users.[Social Proof Included appears]Another powerful aspect to sharing relevant content to build trust is that the social proof is built in – when you execute on LI and social platforms. The new form of social proof is “like, comment and share.” People today are less interested in what celebrities care about, they care more about what their network of professionals are talking about. You gain endorsements naturally as part of the social experience – and this is further accelerated when you have GOOD content. The social component of LinkedIn drives more engagement. The comments become the content, and go back into the stream.
It starts with your company’s home on LinkedIn. You’re probably familiar with Company Pages. A few months ago, we introduced Showcase Pages, a new way to highlight your individual brands and campaigns with a dedicated page. Here, Prudential created a Showcase Page for their Bring Your Challenges campaign. This page highlights the financial planning challenges the company is working to address, and features advice and recommendations on how to overcome these challenges.[Sponsored Update appears]This page enables Prudential to share relevant content with all our members who fit their target. They way they do this is with Sponsored Updates, which appear directly in our members’ feeds. Prudential does a great job knowing their audience, and understanding that they’re going to make them more productive. Sponsored Updates allows you to take great content that you already have and get it in front of users.[Social Proof Included appears]Another powerful aspect to sharing relevant content to build trust is that the social proof is built in – when you execute on LI and social platforms. The new form of social proof is “like, comment and share.” People today are less interested in what celebrities care about, they care more about what their network of professionals are talking about. You gain endorsements naturally as part of the social experience – and this is further accelerated when you have GOOD content. The social component of LinkedIn drives more engagement. The comments become the content, and go back into the stream.
Relevance is also powered by Insight. There’s no shortage of information in our businesses. The challenge is to zero in on the insight, to separate the signal from the noise. We’ve developed a tool called Trending Content that you’ll hear move about in my colleague Valter’s breakout this afternoon. Trending Content gives you a view of what topics your audience is engaging with most, based on the specific pieces of content they’re sharing on LinkedIn. This gives you insight on how to tailor your content to your audience’s interests.
Accurate targeting, based on authentic data, is essential to ensuring the relevance of your content marketing. LinkedIn’s targeting is highly accuratebecause it draws from actual profile data provided and continually updated by our members themselves -- as they showcase their accomplishments (e.g., promotions, earned degrees) For instance, you’ll find no more accurate Company Targeting on the planet than what we have at LinkedIn. You can confidently reach decision-makers and the people who influence purchasing decisions at the companies to which your sales teams believe they can sell.
A key driver of building trust with customers is meeting them on their own terms, where they’re already congregating and where their content consumption is moving.
Mobile is driving content consumption.As you’d expect, our LinkedIn usage data reflects these same trends.Increasingly, we’re seeing our members access LinkedIn and professionally-relevant content away from the desktop.In Q4 2013, an average of 41 percent of unique visiting members came through mobile apps, versus just 21 percent midway through 2012.So mobile is at the very center of our content strategy. There’s more content consumption on mobile device vs. desktop. So we completely started from scratch with our mobile experience to take into the user experience first and foremost.
Mobile is driving content consumption.As you’d expect, our LinkedIn usage data reflects these same trends.Increasingly, we’re seeing our members access LinkedIn and professionally-relevant content away from the desktop.In Q4 2013, an average of 41 percent of unique visiting members came through mobile apps, versus just 21 percent midway through 2012.So mobile is at the very center of our content strategy. There’s more content consumption on mobile device vs. desktop. So we completely started from scratch with our mobile experience to take into the user experience first and foremost.
And when you look at the member usage data, you see unique patterns for desktop, mobile and tablet, and we tailor the experience accordingly. Mobile and Tablet together provide an early morning spike, during the ‘coffee’ part of the day. Mobile holds steady all day, as connected professionals stay glued to their phones. And then during the ‘couch’ phase in the evening, you see this dramatic spike in Tablet use. Sponsored Updates work seamlessly across all devices, so they ensure you’re going where your audience goes.
To wrap, I want to spend a minute talking about our investments in making your marketing more effective.
We have developed a new way for you to measure your content marketing success. This quantitative score evaluates your influence on LinkedIn among a target audience over time, using an aggregate score that is benchmarked against your peer group and comes with recommendations on how to improve your content marketing score. My colleague Valter is going to share much more about this in a breakout this afternoon, so consider this a teaser!
Last thing to leave you with – We’re going to be enhancing our plagform across a number of a big product areas in 2014. How we can improve the process. Extending our content marketing platform to handle the end to end process of marketing to prospective and existing customers. It’s a great time to be investing in content marketing on the LinkedIn platform. This is really just the beginning. Thank you very much.