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7 DOs & DON’Ts
                       for
               NEW ENTREPRENEURS




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DO # 1

   The Idea: Discuss your initial idea with as many
   people as possible. If they seem to keep thinking
   about your idea and coming back to you with
   comments and questions, it probably means
   you're on to something.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DO # 2
   The Team: Choose co-founders whom you know,
   like and trust. Personality fit is more important
   than qualifications.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DO # 3
   The Product: Stay focused. Remember where you
   want to go and work only on the essentials that
   will get you there.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DO # 4
   The Investors: Prefer investors who can give you
   added value over those who can't. $500K from
   someone who's wise and who cares go a longer
   way than $2M from someone clueless.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DO # 5
   The Spirit: Allow yourself no more than two
   hours to dwell on disappointments; it's a waste of
   time.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DO # 6
   The Dream: Think big, talk big. When pitching to
   others, speak of future plans as if you're
   launching them tomorrow.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DO # 7

   Be lucky!




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DON’T # 1
   The Leadership: Don't second-guess yourself.
   You're the visionary, lead the way!




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DON’T # 2
   The Legal: Don't confuse yourself with the
   company, you each need your own and separate
   legal counseling. It all looks simple enough in the
   beginning, but the bigger you grow, the more
   complicated it gets.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DON’T # 3

   The Investors: Don't go to bed with someone you
   don't like. Trust your gut feeling.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DON’T # 4
   The Competition: Don't be afraid of the
   competition, your current competitor might be
   your future partner.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DON’T # 5

   The Networking: Don't be shy. As Jeff says, "the
   next person you meet might change your life".




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DON’T # 6

   The Road: Don't despair. The road is long and
   winding. If you see a wall coming, change the
   direction you're going in.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com
DON’T # 7

   Don't be unlucky.




Daria Shualy, Web entrepreneur, Founder of senseofashion.com

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The DOs and DONTs of Web Entrepreneurs

  • 1. 7 DOs & DON’Ts for NEW ENTREPRENEURS Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 2. DO # 1 The Idea: Discuss your initial idea with as many people as possible. If they seem to keep thinking about your idea and coming back to you with comments and questions, it probably means you're on to something. Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 3. DO # 2 The Team: Choose co-founders whom you know, like and trust. Personality fit is more important than qualifications. Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 4. DO # 3 The Product: Stay focused. Remember where you want to go and work only on the essentials that will get you there. Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 5. DO # 4 The Investors: Prefer investors who can give you added value over those who can't. $500K from someone who's wise and who cares go a longer way than $2M from someone clueless. Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 6. DO # 5 The Spirit: Allow yourself no more than two hours to dwell on disappointments; it's a waste of time. Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 7. DO # 6 The Dream: Think big, talk big. When pitching to others, speak of future plans as if you're launching them tomorrow. Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 8. DO # 7 Be lucky! Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 9. DON’T # 1 The Leadership: Don't second-guess yourself. You're the visionary, lead the way! Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 10. DON’T # 2 The Legal: Don't confuse yourself with the company, you each need your own and separate legal counseling. It all looks simple enough in the beginning, but the bigger you grow, the more complicated it gets. Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 11. DON’T # 3 The Investors: Don't go to bed with someone you don't like. Trust your gut feeling. Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 12. DON’T # 4 The Competition: Don't be afraid of the competition, your current competitor might be your future partner. Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 13. DON’T # 5 The Networking: Don't be shy. As Jeff says, "the next person you meet might change your life". Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 14. DON’T # 6 The Road: Don't despair. The road is long and winding. If you see a wall coming, change the direction you're going in. Daria Shualy, Web entrepreneur, Founder of senseofashion.com
  • 15. DON’T # 7 Don't be unlucky. Daria Shualy, Web entrepreneur, Founder of senseofashion.com

Editor's Notes

  1. Don’t you want to add a histaygut about “as many people as possible”? Do you really want to “give away” your idea to everyone?
  2. I’m not familiar with the term “personality fit”, though it’s self-explanatory. Changed the zoologist wording.
  3. Maybe “Keep up your spirits”? Or is that too long?