Some companies feel compelled to hire great people even when they don't have open roles. This can lead them to invent jobs just to hire talented individuals. However, hiring people when there is no real work for them to do more harm than good and can result in artificial projects. Companies should avoid this temptation and not worry about missing out on potential candidates, as there will always be other talented people available when real needs arise. The most important thing is only hiring when genuine work exists, not just because a candidate is great.