How to get anyone to do anything through the art of persuasion. Learn the 5 principles of great offers, cult theory and more

1. How to Get Anyone
to Do Anything
Through the Art of
Persuasion

2. Hi, I’m Perry &
I’m Different

3. How to Get Anyone
to Do Anything
Through the Art of
Persuasion

4. Good vs. Evil

5. Founding Partner
Digital Marketer
Warroom Mastermind
Traffic & Conversion
Rival Brands
Plattr
Print & Fill
Wholesale Distributor

6. Perry Belcher
512.971.5049

7. Redneck
Behavioral
Scientist

10. Home Life

15. Quadruple Wide

16. Redneck
Rocket

17. Trigger

18. I’m on BOAT y’all

20. Hotel Roland Style

21. Flying Private

22. My New Office

23. Q. How does a
high school
dropout from
Paducah, KY get
to live like this?

24. A. Offers

25. $400,000,000

26. Good vs. Evil

27. Everything in
Life Starts
With an Offer

28. Sales
Listings
Recruiting
Team Building

29. Do You Ever
Wonder Why?

30. You’re Already
Good!

31. I’m Here to Make
Your Great!

32. You’ll Never
Have To Worry
About…

34. 5 Concepts out
of 15

35. Why People Buy

36. Why People Buy Things
• To be loved
• To be liked
• To be appreciated
• To be right
• To feel Important
• To make money
• To save money
• To make their work easier
• To save time
• To be secure
• To be attractive
• To be comfortable
• To be distinct
• To be happy
• To have fun
• To gain knowledge
• To be healthy
• To gratify curiosity
• For convince
• For survival

37. “People Buy Things
That Make Them
Feel Better About
Themselves”
- David Ogilvy

38. Rule #1: Offers Are
About Emotions

41. “There New Home
is Their Place To
Be Loved”

42. Rule #2: Your
People Need To Fall
In Love With You

43. “People Fall In Love With
Those They Feel They
Understand and Whom
They Feel Understand
Them” - PB

44. Cult Theory

45. A. Support Their Dreams
B. Allay Their Fears
C. Confirm Their Suspicions
D. Justify Previous Failures
E. Cast Stones at Enemies
People Will Do Anything If…

47. A. Support Their Dreams
B. Allay Their Fears
C. Confirm Their Suspicions
D. Justify Previous Failures
E. Cast Stones at Enemies
People Will Do Anything If…

48. He Made a Better
Offer Than Hillary
And They Liked
Him Better

49. Rule #3: You Have
To Appeal Too The
Correct Brain

51. X X

54. Rule #4: The Law
of Replacement

56. New Creates
an Itch

57. 17% Needed
a New Car

59. Replacement offers
usually outsell
improvement
offers 5 to 1

60. Rule #5 The
Law of Sorting

61. Human Need to
Sort and Be Sorted

62. 400% More Tips

63. “People Buy Things
That Remind
Themselves and Tell
Others Who They
Are” - P.B.

65. Reasons People
Don’t Buy

66. Why People DON’T Buy Things
• Fear of Disappointment*
• Offense to others
• Don’t know how
• Loss of reputation
• Pain
• Criticism
• Risk
• Work
• Effort
• Discomfort
• Worry
• Doubt
• Guilt
• Boredom

68. Perry Belcher
Text Me Now
512.971.5049