So you are a good social listener. Perhaps you use Artesian to ensure you do not miss all of those social and editorial signals that buyers generate in the social and online world. But your customers will also do the same. As a minimum they will Google your name (plus your company name) before a first meeting. What will they find? It is time to think about it, time to take control of your personal and professional brand.

1. Proprietary & Confidential ©2014 Artesian Solutions Limited
Social Seller, Seven Habits, First Steps
Dale Roberts
VP Professional Services
dale.roberts@artesiansolutions.com
@decisionhacker

2. Business Imperative
The prevailing theme for business
growth for the next decade (Paul
Greenberg)
Number One Strategic Digital
Priority for Senior Executive
(McKinsey, 2013)
Primary driver of growth
(BlueWolf)
No 1 Priority for the CEO (IBM)

3. Seven Habits
Habit #1 Be Proactive.
Habit #2 Build a Network
Habit #3 Listen
Habit #4 Become a Brand
Habit #5 Practice 360o Networking
Habit #6 Nurture your Network
Habit #7 Be in Service to Your Customers

4. Habit #4 Become a Brand

5. Reasons Not To Build a Personal Brand
1. I don’t have the time
2. It is not important
3. I don’t know how
4. I don’t see the value
5. I’m too old
5

6. Everyone Should Have a Personal Brand
Proprietary & Confidential ©2014 Artesian Solutions Limited
6

7. 7 People Trust People
Proprietary & Confidential ©2014 Artesian Solutions Limited

9. 9 So Perhaps A Little Closer

10. 10 Perhaps A Little More Professional

11. 11 Perhaps without the car …
…Oh and err without the helmet

12. 12 Perhaps Just Not
(Yes, all genuine LinkedIn Pictures)

13. Top Photo Blunders
1. With your four legged friend (Only If you are a veterinarian)
2. A group shot (Save Where’s Wally for your Kids)
3. A photo of your baby (we’re thrilled but it doesn’t belong on LI)
4. An old photo (Really, you look distinguished)
5. On the Beach (Match.com maybe, LI definitely not)
6. Wedding Photo (So it’s taken by a pro - it doesn’t make it professional)
7. Pixelated or Stretched (Save it for the funhouse mirrors)
8. Too serious (Show some vital signs, not a wide eyed vacant sign)
9. An avatar or caricature (Only if you really are a superhero or cartoon)
10. Your product or company logo (People want to connect to YOU)

14. 14 Top 10 Photo Blunders #1

15. Your Social Profile

16. The Perfect Summary Checklist
1. Never leave it blank. It’s your elevator pitch
2. Your value to your customers. Not your job title.
3. Be bold, be brief, be gone. Keep it short
4. Keep it professional
5. But not dull
6. Use a conversational tone
7. Showcase yourself
8. Convey energy and passion
9. Use the right (key)words
10. The worse place for typos

17. Profile Picture Twitter
I don’t care
I am a fake account
I really don’t
understand
this Twitter
thingy

18. 18 Personal Branding Twitter Bio

19. 119 9 Twitter Bio DNA
VP Professional Services, Author
What you do
Hobbies, humour
Personality
What you will share
Social Selling, Big Data, Gamification

20. Twitter Bio Generator
Proprietary & Confidential ©2014 Artesian Solutions Limited
20

21. 21 Personal Branding Twitter

22. 22 Personal Branding Twitter

23. 23 Twitter Listener
Follow
• Regulators
• Industry publications
• Thought leaders
• Market leading companies

24. Add Your Social Profiles to
1. Email signature
2. Business cards
3. Cross link on other profiles
4. Presentations
1. Email signature
2. Business cards
3. Other public profiles

25. 25 Personal Branding is More than a Profile and a Picture
Those characteristics that make you unique
and how you communicate that to the
world. The objective of personal branding is
professional success and is directly linked to
the success of the company we serve
– Dan Schawbel
“

26. Reasons to Communicate

27. 27 Engagement Channels
Blogs and Other Content
No identification (Reputation)
Twitter
Loose Connection (Prospecting)
Linked In
Identified Contacts (Nurturing)
Email, Direct
Active Contacts (Engaging)
Artesian Social Gestures

28. Use Social Signals
1. Build eminence and reputation
2. Prospect
3. Nurture
4. Engage an active customer
5. Stay top of mind when a campaign is long or delayed
6. Use insights to drive next action instead of chasing

29. Brand Building in Artesian
1. Be Trustworthy. Read the insight rather than blind share
2. Be Human. Change default and template text
3. Play the long game not quarter end panic. Use Artesian to
build reputation, prospect, nurture as well as engage
4. Give to get. Be generous in your sharing, use market
insights. What do you know about your customers
customers?

30. Thank You
Dale Roberts
W: artesiansolutions.com
E: dale.roberts@artesiansolutions.com
T: @decisionhacker
L: http://uk.linkedin.com/in/dalesroberts/