The world is always changing. And so must your personal brand if you want to stay authentic, consistent and wholly relevant. Reinvigorate your brand with a revisit of these 7 winning brand-defining characteristics.

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+44 (0) 7976 751 095 dan@danbeverly.com http://danbeverly.com
7 Ways to Reinvigorate
Your Personal Brand 01 December 2016
The world is always changing. And so must your personal brand if you want to stay authentic, consistent and
wholly relevant. Reinvigorate your brand with a revisit of these 7 winning brand-defining characteristics.
"People buy people."
We all know this. But let's get more specific and notice
that it's our Personal Brand that others are buying into,
when they buy into us.
When we secure that promotion. When we're successful at
interview. When we win backing for our project. When
we develop new business.
Our personal brand is at the heart of those successes.
Because our personal brand tells the world exactly what
it'll get when it buys us. Because our personal brand is the
truest and most-final differentiator we have: ourselves.
Your only true
differentiator: YOU
And therein lies the power of working on your personal
brand. It's that intentional shaping of your most
distinguishing asset. You.
When we work on your personal brand:
 We achieve clarity on what we're about.
 We enjoy improved confidence and charisma.
 We bolster our influence and impact.
 We quickly establish trust and rapport.
 We're able to promote ourselves authentically.
 We make it easy for others to "place" us.
And all that sets us apart.
Personal Branding
as an evolution
As the world of work changes, so must we.
And no area of personal development is more in need of
continual maintenance than our personal brand. Most
especially for its critical success-defining characteristics of
authenticity, consistency and relevance.
Here are 7 elements to revisit as you find new ways to
maintain and evolve your personal brand.

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+44 (0) 7976 751 095 dan@danbeverly.com http://danbeverly.com
Know thyself
People who stand-out are hugely self-aware. After all, you
can't stand-out from the rest if you don't know who you
are, what you're about, what you really want and what
you really stand for.
Do a piece of work to clarify your vision and goals and
reconnect with your core values. What's your purpose?
Your point of view? The impact you have - and want to
have? Get to know yourself again.
Feature your freak factor
The biggest watchword in anything to do with branding
is "differentiation". So why hide what makes you
different? If anything, accentuate it!
What are you hiding away? And what would happen if
you brought it to the fore in some wonderfully resourceful
and creative manner?
Choose your One Thing
Stand-out personalities choose their "One Thing" - and then
get to work being the best at that. And of course, they're
good at many other things too: but at this, they're great.
And everyone knows it.
What's your One Thing? What do you find easier than
anyone else? What do you not have to work very hard
at to be brilliant at? What it is that you're known for?
Be the consummate
connector
We're social creatures. And we need connection like we
need air. Stand-out people don't just network. And they
don't just connect other people in their network. They place
themselves at the hub of the circles in which they operate.
Help develop and strengthen your organisation by getting
to know your immediate and extended circles, both
colleagues and competitors. And build the habit of making
the beneficial connections others don't see.
Think expansively
Stand-out people think bigger. They think deeper. They
think adventurously. They think futuristically. Stand-out
individuals demonstrate thought leadership that notices
trends and acts on insights.
Dare to think expansively. And dare to venture into
unknown territory to make that big thinking reality.
Add your signature
Often, we just know who's the author by looking at the
work. The quality. The standard. The precision. The
creativity. It bears their signature. Stand-out people make
their mark by marking what they do.
For those projects that are yours: put in your everything.
And leave in it a piece of who you are. Apply the same
thinking to the "smaller" things that fill you days, like
calls, meetings and emails. And when it's someone else's
work of which you're a part: have your signature be
simply letting theirs be theirs.
Give
Stand-out individuals are givers first, not receivers. They
are always looking for ways to help, ways to connect,
ways to create. They put others at the heart of their
thoughts, not themselves.
Always be thinking how you can be of service, not just
how you can please. Always be present. And always be
on the lookout for information, contacts and opportunities
that would benefit your network.
Dan Beverly is a leadership and performance coach helping ambitious, high-achieving
professional women land their perfect career. His mission is to inspire possibility in others for a
career that leaves us feeling fulfilled in our work, confident in ourselves and balanced in our life.