The document discusses the evolution of media from traditional to social media. It notes that traditional media like newspapers struggled to keep up with rapidly changing technology. Social media allows for two-way conversation and has changed how news is covered and consumed by giving audiences direct access. The rise of social media has brought issues of media trust, local news coverage, and how social media will influence journalism to the forefront. Overall, the document examines the shift from traditional to social media and some of the impacts and opportunities this shift has created.

1. General overview
 The list of social media
tools could probably run on
for paragraphs, and today’s
technology changes so
rapidly that many
industries, including
corporations and news
media, can barely keep up.
In the traditional world,
newspapers, corporations,
governments, or other
types of leading
organizations simply had to
give out information, and
people would consume it
by reading or looking at it.
But this seemingly tried-
and-true method has

2. Social Media Literature
Review
 Media industry publications and critics often
mention a media shift from traditional
outlets, like newspapers and magazines, to
digital news sources.
 ―Social media is one of the best ways to get
traction with the mobile market. Far more
people have crappy cell phones than
computers. This allows journalists to reach
lower and even middle-income communities
and minorities that news organizations have
been overlooking.

3. The Researcher of the report in
grouped into four categories
 The current state of traditional and social
media
 popular social media tools and How media
use them
 surrounding journalists’ ethical issues use
of social media tools
 And How a two-way, conversationally
driven world will change journalism.

4. Concluding Thoughts on the
"Social Media Revolution"
* social media has brought to light three fundamental areas
within journalism .
- The public’s trust of the media
- The importance of local news organizations and their
likelihood to remain in print
- And the manner in which news is and will be covered using
social media
 Social media tools like Twitter, Facebook and
YouTube offer skeptical audiences the chance to
receive news straight from the witnesses.
 Different Strokes: social media is not equally social
or mediated globally. Chinese bloggers for example
hardly ever hyper-link, Russians link obsessively –
so blogs will have different network effects.

5. Types of Communication
Medium
 The different types of communication medium into two different
categories:-
1. Physical media
2. Mechanical media (everything that is not No. 1)
* Physical media :-
With physical media we mean channels where the person who is
talking can be seen and heard by the audience
Such as example
 Large meetings, town hall meetings
 Department meetings (weekly meetings)
 Up close and personal (exclusive meetings)
 Video conferences
 Viral communication or word of mouth audience

6. * Mechanical media
The two types of communication medium is mechanical media. With
mechanical media we mean written or electronic channels. These
channels can be used as archives for messages or for giving the big
picture and a deeper knowledge
Such as example
 E-mail
 Weekly letters or newsletters
 Personal letters
 Billboards
 Intranet
 Magazines or papers
 Sms
 Social media

7. - Billboard
 One of the most forgotten types of communication medium is clearly the
mediaa But the good thing with the billboard is that you can use billboards
to inform people who do not have computers and/or access to the Intranet
or to reach people that work part time and does not attend weekly meetings
.billboard. Especially today, when everything is about social media .
such as example
 News summary
 Weekly letters
 Minutes from meetings
 Schedules
 Holiday lists

8. Push or Pull
 The different types of
communication medium
 Push channels are channels where the
sender is pushing the message to the
receiver. Meaning it is up to the sender to
control the communication.
 E-mail
 News letters and letters (if sent out)
 Magazines (if sent out)
 Meetings
 Telephone
 Sms
 Pull channels on the other hand is
when the receiver is pulling the
message from the sender. It is up to the
receiver when he or she wants to take
in the message.
 Intranet
 Billboards
 New letters and letters (if not sent out)
 Magazines (if not sent out)

9. The ambition Stairway
 Choosing the right types of communication medium is first and most
about understanding your ambition with the communication. What effect
is you looking for after you have communicated? Increased knowledge,
better understanding more motivation or involvement, or do you want it
to lead to some sort of action or changed behavior?

10. The ambition Stairway
Choosing the right types of communication medium is first and most about
understanding your ambition with the communication. What effect is you looking
for after you have communicated? Increased knowledge, better understanding
more motivation or involvement, or do you want it to lead to some sort of action
or changed behavior?

11. The Arab Media
Revolution
 From the early days of state-
funded, heavily censored
television to today's explosion of
multichannel satellite TV, the
Middle East has been an
ideological minefield in a war of
information. Jamal Dajani,
producer of the daily online Arab
news digest, Mosaic, charts the
changes in the Arab media
landscape and recalls how Al
Jazeera helped start a media
revolution that is still unfolding.

12. Survey of pakistan general
media

13. Impact of social business

14. New Media 1740-1915
 A continuing interest of mine
is the interaction between us,
our culture and the media
that articulates and
perpetuates that culture. The
storage themes are obvious.
Without storage, culture
expression is forever
ephemeral.

15.  Most ―new media‖ fail, as
this collection of essays
reminds us. Where is the
optical telegraph, the
zoetrope, the
stereoscope, or even the
electric telegraph? Today
we invent new media at a
furious pace, thanks to
the confluence of
broadband internet,
personal computers,
easy-to-use software and
very cheap data storage.

16. Old to new era printing press

17. Impact of mobiles in Africa
 Harry Dugmore, professor at Rhodes
University, Grahamstown, South Africa. He
spoke about how the massive uptake of
mobiles Africa had led some to hope the
technology would help democracy flourish.
 The technological environment in Africa has
evolved, starting off with mobiles with small
screens, slow speeds and sky-high
subscriptions. This was still the situation in
many places, with only one of every 100
phones in Africa being an iPhone.
 The result was a focus on SMS services to
keep people inform and in touch.
 Mobile technology is moving towards better
speeds, more competition and more powerful
phones, said Dugmore. But costs are still
high and net access can be intermittent.
 Some of the biggest changes,, have been the
provision of free access to Facebook and
Wikipedia on mobiles. Facebook zero means
anyone can access Facebook on a mobile,
even if they don’t have any credit.

18. Media relationship with each
other

19. The age of participation
 The Pew Internet & American
Life Project found that 57% of
American teenagers create
content for the internet—from
text to pictures, music and video
.
 The mainstream media are in a
good position to get things
wrong.‖ The observer, after all,
is part of the observation—a
product of institutional media
values even if he/she tries to
apply the new rules of
conversation.
 The media revolution of 1448,
the wider implications for society
will become visible gradually
over a period of decades. With
participatory media, the
boundaries between audiences
and creators become blurred
and often invisible .

20. Thank you………
saurav kishor