The document discusses the evolution of media and communication from traditional mass media to modern social media. Key points include: - Communication has changed from a one-way mass media model to a many-to-many interactive model with the rise of the internet and social media. - Popular social media platforms like Facebook, Twitter, YouTube, and LinkedIn now dominate online activities and influence mainstream media. - For mainstream media to survive, they must adapt by embracing multimedia, user-generated content, and having a strong online presence across various social media platforms. - The future of journalism involves being constantly connected across digital platforms, using multimedia, and having a more customized and local approach that engages the public

1. Media 2.0: The new way Zoran Ricliev Digital Media Consultant http://twitter.com/xorran http://www.linkedin.com/in/ricliev [email_address]