A brief outline of Social Media, where it comes from, where it sits in the broader Marketing and Communication environment, and what it means to your business.

1. Product Name

3. Categories of
Communication
Interpersonal
Communication
Mass
Communication
 Two way (e.g. Personal
Selling)
 Internal relative high cost per
capita
 High reception
 Prompt response to feedback
 One way
 Low cost per capita
 Low reception
 Can get lost in the noise
 Response to feedback
not immediate
Marketing Communication

4. Informs, persuades,
and reminds
potential buyers of
a product in order
to influence an
opinion or elicit a
response.
Combination of
promotion tools used
to reach the target
market and fulfill the
organization’s overall
goals. Includes:
The Promotional Strategy
is…
Promotion…
Promotion is part of
the Marketing Mix
 Advertising
 Public Relations
 Personal Selling
 Sales Promotion
 Social Media
And includes…

5. Social Media Marketing is becoming a
discipline per se, such as public relations and
advertising, with its own rules, models, and
specialists.
*Social Media Marketing – A strategic approach, Melissa Barker, International Edition
Social Media refers to a collective
group of web properties whose
content is primarily published by
users, not direct employees of the
property (e.g. by non-employees of
Facebook)
Social Media Marketing describes
the use of social networks, online
communities, bogs, wikis or any
other online collaborative media
for marketing, sales, public
relations and customer service.

6.  Outstanding potential audience reach and influence
 Improved brand awareness through positive and relevant content sharing
 Increased customer loyalty and trust
 Word of mouth advertising
 Reduced cost of advertising
 Budget efficiency
 Detailed reporting and forecasting
 Helps brands staying competitive
 Improved SEO and SEM via social activity directed to your website
 Eco friendly Marketing
Why Social Media Marketing?

7. Traditional Advertising Internet and Social Media
Advertising
 Impersonal
 Numbers driven
 Unquantifiable consumer behavior
 Low cost per capita
 High total cost
 One way communication
 Response to feedback is not
immediate
 Personal
 Direct communication
 Feedback driven
 Engaged
 Highly visible communication
 Immediate response available

8. Youtube reaches 2.4 times more people thanTV…and it’s growing
 Higher production costs
 Cannot be tracked accurately
 One way communication tool
 Localized by geographic area
 Declining among young audiences
 Lower production costs
 Can be tracked
 2 ways communication
 Global potential reach
 Growing popularity among demographics
VS

9. Total Users: 13,2M users
Penetration of Population: 58.2%
Gender Split (M/F): 46.2%/53.8%
Largest Age Segment: 25-34 (26.9%)
3 Most Like Brands
1.Skittles (987,984)
2.Pringles (963,021)
3.McDonald's Australia (949,081)
* Statistics are current as of 30 June 2014
** Statistics sourced from:
gs.statcounter.com
www.socialbakers.com
www.socialmedianews.com.au
Australia Facebook Statistics

10. Youtube 12.7M users (consuming)
LinkedIn: 3,7M users
Twitter: 2,5M users
Pinterest: 380K users
Google+: 65K users
Facebook 13,2M users
Statistics are current as of 30 June 2014
** Statistics sourced from:
http://gs.statcounter.com
http://www.socialbakers.com
http://www.socialmedianews.com.au
Australia Social Media Statistics

12. MJ Social
MJ Social is Western Australian social marketing agency that focuses on Social
Media Management. Our aim is to help the business community to prosper using
social media channels, optimizing their marketing strategies, integrating digital
and traditional marketing tools, to increase their visibility and ROI in the long term
in a modern and engaging way.

13. Federica is the person that makes the magic
happen. She has over 10 years of experience
in Hospitality and Marketing and a passion for
all things digital. Federica is our Social
Marketing Manager and will be working with
you to create and implement a strategy that
will make the difference. She will keep an eye
on the market to make sure that your brand is
represented in the best possible way,
according to the latest digital trends, and
manage engagement with your audience in a
professional and modern way.
Wouter is our Business Manager and the
person that makes the impossible happen.
Wouter previously worked in the Catering
Supply industry, and gained meaningful
insides and relationships in the business
community. Responsible for client liaison
and general business management,
Wouter works closely with Federica to
ensure you always have a point of contact
and all parties are on the same page.
MeettheTeam

15. MJ Social
Social Marketing Agency
Ph: 08 6363 5360
E: info@mjsocial.com.au
Federica Marchesini
Social Marketing Manager
Ph: 0447 663 546
E: federica@mjsocial.com.au
Wouter Jellema
Business Manager
Ph: 0447 663 608
E: wouter@mjsocial.com.auwww.mjsocial.com.au