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The Business Angel

    A portrait of the most
important financial source for
entrepreneurs with potential.


           JanBendtsen.dk
Characteristics
• High net worth
• Investing their own money
• Direct
• Time and expertise
• Unquoted companies
• Financial gain
High net worth
• Comfortably well of
• 2-5 investments in entrepreneurs
  typically
• 10.000 € up to 100.000€ - or even
  more
• Entrepreneurs are only part of their
  investments
Investing their own money
• Private money
• Don’t have to invest
• Quick decisions
• Intuition rather than analysis
• Idiosyncratic investment criteria
Direct
• Personal investment decision
• Deal flow from people they trust
Time and expertise
• Hands-on role
• Mentoring
• Strategic advice
• Networking
• Functional capacity
Unqoted companies
• Typical investment in new or recently
  started businesses.
Financial gain
• Invest in the hope of financial return.
• 3-7 years.
• Exit opportunity important.
• Having fun in creating a succes is
  also important.
Portrait
• Male
• 45-65 years old
• Successful cashed-out entrepreneurs
• Well educated
Types
• Entrepreneur angels
• Income seeking angels
• Wealth maximising angels

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The business angel