How to Craft the Perfect Pitch

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This document provides advice on crafting effective startup pitches. It emphasizes focusing the pitch on the target audience by understanding what they care about. The pitch should choose only 3 intriguing aspects about the product and structure the pitch to lead with and end with the most captivating elements for the audience. Effective pitches get right to the point about the product and problem it solves in a clear and concise manner.

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WE ENABLE
MOBILE APP
TO IMPROVE
DECREASE
DISRUPT
EARLY
GREAT TEAM
TRACTION!

BE INTERESTING
FOR THE LOVE OF GOD
@steph_hay

Pitching is storytelling.
Storytelling exists to
inform, delight, and
entertain the listener.

Great storytellers are
great editors, too.
They choose to say only
what keeps the listener
listening.

SAY ONLY WHAT’S
VITAL TO SPARKING A
BIGGER CONVERSATION
@steph_hay

KNOW YOUR DATA.
LOVE YOUR DATA.
USE YOUR DATA.
@steph_hay

Your 2 key goals:
GROWTH & EMOTION
@steph_hay

Bounty Hunter
Shopeando
BTCJam
@steph_hay

CRAFT A PITCH THAT
KEEPS THE ENERGY
MOVING FORWARD
@steph_hay

1. FOCUS

- Who is your target audience?
- What do they care about?
- Where will you tell your story?

Before you write your pitch,
REALLY THINK about who your
audience is. Do that and you’ll
already be a better storyteller.

2. CHOOSE

Pick only 3 things that
make your product
intriguing to that audience.

If your audience can remember
3 intriguing things about you, they
can tell other people. They can
also make decisions more easily.

Being selective about what to
include in your pitch respects your
audience. Busy people don’t like
unfocused, rambling stories.

3. STRUCTURE

Lead with what’s most captivating
to your target audience. Then end
with it, too.

Command your audience’s
attention by GETTING RIGHT TO IT.
Busy people want the specifics,
clearly stated, immediately.

Subject line trick
Messages = leads
3 sentence rule
@steph_hay

TRACTION-START (Preferred):
We’re [name] and [x] [smb’s] use
our [app] every day to [get some
outcome/solve problem.] Since
our launch only [x time] ago...

PROBLEM-START (meh):
[This problem] sucks. And at least
[x] agree, because that’s how
many have used [product] since
[date].

ENDING YOUR PITCH:
So if you want to help us [expand
from 100K to 1M customers],
introduce yourself by [emailing
me at address].

stephaniehay.com/blog
“A Startup Pitch Template”

@steph_hay

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