The document outlines strategies for building a product portfolio and sales funnel. It discusses introducing prospects to products through reduced and trial versions to turn them into users. The core discusses core products that are the basis of the business. Add-ons enhance core products to allow for additional sales. Packages bundle core and add-on products at a discount to encourage purchasing multiple items. Premium products showcase top offerings and status but may not sell in large volumes. The overall strategies aim to progress customers through the sales funnel from prospects to lasting relationships.

1. / product portfolio &
sales funnel
How to attract new customers
and grow them

2. / the sales funnel

3. / the sales funnel
What turns prospects into leads?
What turns leads into hot leads?
What turns hot leads into customers?
What turns customers into clients?
What turns clients into lasting
relationships?

4. / the product funnel
Introduction
Core
Add on
Package
Premium

5. / introduction products
Reduced versions
Part delivery
Test versions
Giveaways and free versions
[turn prospect into user]

6. The purpose of
introduction products is to
make people buy, who
wouldn’t otherwise buy.

7. / core products
The core products of our business
concept.
Different versions for different target
groups.
Different price categories.

8. The core products are the
basis of our business

9. / add on products
Products to enhance the use of the
core products and give extra
customer value.
Fx bag, memory, batteries, lenses
etc. for cameras.

10. Add on products should
give you an opportunity to
sell more when customers
buy a core product – or
give you a reason to send
new offers.

11. / packages
Packages are groups of core products
and maybe add on products sold as a
complete package – often with a
discount.
Fx Microsoft Office, Adobe-packages.

12. Packages will make
customers who trust you
buy more than if they had
to buy products one by
one.

13. / premium products
Your absolute top luxury products for
people who can afford it.
Fx Rolex or Breitling in a watch shop.

14. Premium products show
what you are capable of
and give customers an
opportunity to show
themselves off.
Doesn’t have to sell much.