The document outlines a potential partner pitch that includes sections on the organization, the customer problem being solved, the proposed solution and how a partnership could enhance it. It describes how the partnership would work, the underlying technology, a demonstration, competition if applicable, the management team, and next steps such as a trial period. The overall aim is to convince a potential partner to collaborate by explaining how the partnership could alleviate customer pain better than either could alone.

1. / Potential Partner Pitch

2. / Title
Organization name
Your name and title
Contact information
www.janbendtsen.dk

3. / Problem
Describe the customer pain that you
are alleviating
Be sure, that the potential partner
currently sells, or wants to sell, to
the same customers as you do
www.janbendtsen.dk

4. / Solution
Explain how you alleviate this pain
for the customer…
…and how you could do an even
better job with a partnership
Show that 2+2=5
www.janbendtsen.dk

5. / Partnership Model
Explain how the partnership would
work:
– Who does what
– When
– How
– …and why
www.janbendtsen.dk

6. / Underlying Magic
Describe the technology, secret
sauce or underlying magic behind
your product or service
Visualize – show, don’t tell
www.janbendtsen.dk

7. / Demo
Make a demo or visualization of you
product or service.
www.janbendtsen.dk

8. / Competition
…this slide only if you are supreme
…you shouldn’t show your potential
partners better alternatives to work
with
www.janbendtsen.dk

9. / Management Team
Describe the key players:
– Management team
– Board
– Investors
www.janbendtsen.dk

10. / Next steps
End your presentation with a call to
action, fx
– A trial period
– A test installation
www.janbendtsen.dk

11. Inspired by Guy Kawasaki:
The Art of the Start