SocialMatica's workshop discusses Google+ features like Hangouts for video chatting, Circles for organizing contacts, and integration with Google apps. It provides tactics for using Google+ to improve customer support through video tutorials, training through desktop sharing, and creating public podcasts. While Google+ has interesting features, the document notes its slow adoption and questions whether it is right for all businesses given its current horizontal focus and reliance on Gmail.

1. SocialMatica’s Social Media Workshop Series
THE TRUTH ABOUT GOOGLE+

2. The Truth About Google+
What You’re Going To Learn
1. 3 Of the most notable features of Google
2. 3 Tactics, using Google + That Will Destroy
Your Competitions Morale
3. Why You Should, or Should Not Spend Any
Time Worrying About Google +

3. Introduction
• Who is SocialMatica
– What We’re About
– Why We’re Doing This
– Free Software Tool
http://agencysnap.socialmatica.com
• Who is Joshua Barnes – Director of Social
Strategy
• Hash Tag #smtca Questions
– This week or future workshop content

4. A Couple Assumptions
• You’re Unsure About Google+
• You Don’t Know How To Use It
• You’re Looking For Some Validation
Of Your Google+ Opinion

5. Some History
• This is Google’s 3rd Try
– Buzz, Waves, Plus
• Google Has Lot’s Of Money
• They Are Changing Their
Search Algo
• They Are Competing With
Facebook
• Facebook Doesn’t Want To
Be A Search Engine (yet)

6. My Research
• At First I Could Only Find One ORIGINAL
Positive Article On Page One & It Was
Plagiarized By Others
• Google+ Is Got A Full Court Press

7. The High Light Features
• Video Casting (Hangouts)
• Group Segregation (Circles)
• Feeds (Home Page Feed – Circle Content)
• Google Apps (Mail & Search) Integration

8. Sub-Features
• Huddle – Mobile Video Chat
• Sparks – Personalized Content For Your Feed
• Shortcuts
– J = scroll down
– K= scroll up
– Enter = Start commenting
– @Username = links to the user so that they can see it
in their profile/stream
– “text” = makes the text inside the brackets bold
– _text_ = makes the text italics

9. The Features
• Let’s Talk About Hangouts
• Initial Thoughts
– Feature RICH!
– Very Cool, Very Fun
• Screen Sharing Integration
• Youtube Integration
• Mic & Camera Integration
• Chat Window

10. Getting It Setup

11. Start The Hang Out

12. Invite More People To The Party

13. Discuss Central Content

14. The Demoralization Tactics!
• Support
• Training
• Public Internet Radio – Blog – Podcasting
– Google will be releasing a totally public service
soon

15. Tactic # 1 – World-Class Support
Channel
• Start A Video Support Channel
• Steps
– Build A Customer Support Circle
– Invite All Of Your Customers To It
– Invite Them To Watch This Video (To Know How To Use
Gplus Hangouts)
http://www.youtube.com/watch?v=6TnFVbkNL6g
– Start A Hang Out plus.google.com/hangouts
• Invite Them or Have Them Invite You
– Screen Capture The Hang Out –
– (V)BLOG About How You Solved The Problem
– Post To FaceBook With A Bit.Ly Link

17. Some Notes About Notifications
• If you invite people to join a hangout, a post will appear in
their stream telling them that there's a hangout going
on, along with all the people in that hangout currently.
• If 25 or fewer people are invited, they'll receive a
notification that they've been invited to join a hangout.
• If you invite individuals that are signed in to chat, they'll
receive an IM with a link to join.
• If someone invited to a hangout tries to start their
own, they'll be told that there's a hangout already going on
and they may want to join that one instead.
• Other hangout participants have the option to share the
hangout with their Circles. So, it's possible that people you
don't know may learn that you're hanging out.

18. Tactic # 2 World-Class Training
• Advertise Free “your skill-set here” Training
• Use Screenr For Free Desktop Capture
http://www.screenr.com/
• Post To Youtube
– Break It Up Into Parts (use for lead capture)
• Post To Twitter On Revolving Posts
• Post To Facebook
• Consider Building A Landing Page

20. Tactic # 3 – The New Podcasting
• Head To A Coffee Shop
• Work From Home
• Pick 2-3 Subjects Or Headlines
• TALK!
• Remember DEMCAD?
• Auto-Distribute To
Your Networks

21. Why Google+ May Or May Not Be
Right For You
• G+ Very Horizontal (at first)
• Requires GMAIL
• The Company Pages Don’t Really Offer
Anything Innovative
• Slow Adoption So Far
• Cool, Interesting, But Not Necessarily
Compelling

22. Questions?
www.socialmatica.com
training@socialmatica.com
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