SlideShare a Scribd company logo
WHERE DO PEOPLE LIVE ONLINE?
OWN YOUR BEAT
BUILD EXPERTISE
ENGAGE
Favorite/ Like/ Reply
Own Your Beat
+
Build Expertise
+
Engage
= TRUST
TWITTER
Build Lists
Write Awesome Tweets
Interesting stat – Image – Be Blunt – Be Clear
Another Awesome Tweet
30X
NORMAL
RTs
Another Awesome Tweet
Fun Things Just Because
UnicodeSpark Tweet
Pro Workflow
Hootsuite
Tweetdeck
FACEBOOK
34% 78%Follow a journo
or news org
Incidentally
catch news
Privacy
Post Cool Stuff
Also, helpful –>
https://developers.facebook.com/
tools/debug
Reddit + Special Requests
http://bit.ly/A
mZamReddit
IMAGES
Basic Photoshop
Alt: http://www.picmonkey.com/
Where to find good, free images
• Government Flickr feeds
• Getty Images
• Unsplash.com
• TheNounProject.com
• Google Creative Commons Search
• Paparazzi – not for images; good for cropping
Making Graphics
SOURCING/ STORY IDEAS
1)Twitter
advanced search
SOURCING/ STORY IDEAS
2) Tweetdeck search
Super powerful
http://bit.ly/search-twitter-locales
SOURCING/ STORY IDEAS
3) Topsy
Bottlenose
SOURCING/ STORY IDEAS
4)Facebook groups
SOURCING/ STORY IDEAS
5)Facebook search
SOURCING/ STORY IDEAS
6) Advanced
Detection software
CALLOUTS
http://bit.ly/pp-callouts
VERIFICATION
Who originally uploaded this?
Who are their friends or
followers?
How long as this account
been active?
When was it made?
Where was it made?
TIP: Always
assume it’s fake
Twitter
1) Is the account real? 2) Build fact check lists in advance
@antderosa suggests: Local law enforcement, reporters and news orgs
National issue? Try government agencies and politicians
Images
NOPE
Cool Tools
• Google
Streetview
• Wolfram Alpha
• Inspect Element
Handling Corrections
ANALYTICS
1) Tweetreach
ANALYTICS
2)Crowdbooster
ANALYTICS
3)Twitter ads
ANALYTICS
4)Bit.ly

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