This document provides tips and best practices for online engagement and building an audience across various social media platforms. It discusses how to own your brand, build expertise, and engage followers on Twitter, Facebook, Reddit and through images. It also offers suggestions for sourcing story ideas, verifying information, using analytics tools, and handling corrections. The overall message is that owning your brand, building expertise through high-quality engaging content, and fact-checking information are key to developing trust with an online audience.