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The Little Known Strategy That Can Massively Impact Your Marketing Results
The document outlines Socialmatica’s workshop series focusing on influencer identification and outreach as a strategy to enhance marketing results. It emphasizes the importance of integrating influencer outreach within broader marketing strategies, discussing how to effectively identify influencers and leverage their credibility for mutual benefits. The workshop also highlights tools and metrics for assessing influencer performance and audience engagement.
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The Little Known Strategy That Can Massively Impact Your Marketing Results
- 1. SocialMatica’s Social MediaWorkshop Series THE LITTLE KNOWN STRATEGY THAT CAN MASSIVELY IMPACT YOUR MARKETING RESULTS
- 2. Influencer Identification &Outreach What You’re Going To Learn •How Does Influencer Outreach Fit Into A Larger, Integrated Strategy? •What Is "Influence" & Who Has It? •How To Borrow That Influence For New Opportunities
- 3. Introduction • Who isSocialMatica – When you absolutely must know for sure, what’s real and what’s hype…trust SocialMatica – Quantitative & Qualitative Social Dashboard
- 4. Have You Ever…? •Flipped Through A Woman’s Magazine
- 5. Did You LookAt The Ad? • More Inclined To Buy? • Less Inclined To Buy?
- 6. Have You EverSeen This?
- 7. Did You LookAt The Ad? • More Inclined To Buy? • Less Inclined To Buy?
- 8. The Theory Goes • More consistency • More channels • More confidence • More conversions
- 9. Where Does InfluencerOutreach Fit? • Depends On The Positioning – Strategically To Seed Ground – Tactically To Get Leads
- 10. If It’s aCommodity… • SEO & Promotion Can Be Successful
- 11. How Marketing StuffWorks • Content • SEO • Promotion • Community
- 12. Community Basically Means •We need to create relationships by – Creating content and responding to the responses – Responding to content – Sometimes pointing back to our home base
- 13. Something’s Happening • The Value Of Social Real-Estate • Every time you interact • Building a new relationship • Open a new network
- 14. The FB Millions • More than 650 million active users • 50% log on everyday • Each averages 130 connections • There are more than 250 million active users currently accessing Facebook through their mobile devices
- 15. All The Possibilities TheVery Near Future Today
- 16. Social Outposts • SocialMarketing Real-Estate • For Rent!
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- 20. Typical Arrangements • Pay •Trade • Any compensated agreement must be disclosed, even if it’s a gift • Unpaid agreements do not (hold that thought)
- 21. The Types OfOpportunities • Blog Posting • Banner Ads • Video Testimonials • Facebook Posts • Sponsored Tweets
- 22. The Benefits • Influenceroutreach is a useful leverage strategy • Influencer outreach is useful for credibility • Promotes the use of lay-celebrity • Endorsement without the obvious sales-pitch
- 23. This Fits JustAbout Anywhere • Depending on how well known your content/concept/keyword/idea is. • The closer to commodity the concept is, the better it is to begin with blogger outreach. The farther away from commodity the less likely you're going to be able to communicate the need and value to an influencer.
- 24. What We’re HopingIt Will Do
- 25. What We Need •Mutual Common Benefit With Their Audience • Community Identity Should Match Offers
- 26. How Do WeTraditionally Do This? • The Glamour Factor or What I Call
- 27. What Do WeNeed To Do • We Need To Understand & Rank Their Influence • We Need To Know Why We Should Work Together
- 28. What Do WeNeed To Rank Influence? • Influence Is Not Free Standing – It’s The Actualization of Performance. • Performance Context • Engagement • Audience • Kinetics
- 29. P.E.A.K Defined • Performance– How Well Are They Performing • Engagement – Do They Get Response? What’s Their Traffic, Relative To Other Statistics? Social Activity? • Audience – What Is The Size Of Their Digital Addressable Audience Online? • Kinetics – Which Networks Are They Most Prolific; Successful?
- 30. Leverage SocialMatica • VerticalPoint– Demo At The End • Search.SocialMatica.com
- 31. Why You ShouldWork Together • Content • Audience • Reach • Performance
- 32. Content • This is primary • Our approach strategy • Also provides community access • The conversation
- 33. Audience • Traffic • Social • Comments • RSS Count
- 34. Reach • This isdifficult to determine externally • Here are a couple of methods – Video comments & relative to subscribers (think email click rates) – RT’s – Facebook Fan Page Comments (relative to total likes)
- 35. Performance • Use Verticalscape •Use Agencysnap • VerticalPoint shows it as well
- 36. Quick Demo • Interact with the community • Isolate the conversation • Pin point the best distribution points • Pin point the best channels • Know the difference between popularity & a good blogger reach out opportunity
- 37. Questions? www.socialmatica.com training@socialmatica.com If you’d likea fee account to AgencySnap, just send us a note to the email above and we’ll reply with login details.