This is what you're going to learn
1. How Does Influencer Outreach Fit Into A Larger, Integrated Strategy?
2. What Is "Influence" & Who Has It?
3. How To Borrow That Influence For New Opportunities
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Brent Csutoras
Some consider Reddit a scary social site for marketers, but it doesn't have to be. Now is the time to face your fears. Reddit is the catalyst for nearly everything that goes viral, so why don't more marketers take advantage? Set your fears aside and learn how Reddit works for marketers. You'll hear an insider's tips and recent case studies revealing how you can grow your success via Reddit ad campaigns.
https://www.pixelroaddesigns.com
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
Lander Academy - Peep Laja's How to build websites that sellLander Inc
Peep gave us a really useful checklist to increase the conversion and sales of your websites. With this presentation you will see how to improve your site site and which mistakes you can avoid.
John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Brent Csutoras
Some consider Reddit a scary social site for marketers, but it doesn't have to be. Now is the time to face your fears. Reddit is the catalyst for nearly everything that goes viral, so why don't more marketers take advantage? Set your fears aside and learn how Reddit works for marketers. You'll hear an insider's tips and recent case studies revealing how you can grow your success via Reddit ad campaigns.
https://www.pixelroaddesigns.com
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
Lander Academy - Peep Laja's How to build websites that sellLander Inc
Peep gave us a really useful checklist to increase the conversion and sales of your websites. With this presentation you will see how to improve your site site and which mistakes you can avoid.
John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.
Marketing in the Moment – NYU Guest Lecture with Rob Garner – iCrossingiCrossing
"Marketing in the Moment" presented by Rob Garner, Senior Strategy Director, iCrossing, as part of the Master of Science Program in Integrated Marketing at New York University (NYU) on Thursday, June 24, 2010.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015Thomas M Schwab
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
The B2B buying process and selling process don't match up as well as we'd like. Use Internet marketing - SEO, SEM, PPC, Social Media (LinkedIn, Twitter, Facebook, SlideShare, Google+...) - to fill the gaps.
LEAVE THIS WORKSHOP KNOWING:
The people, processes & technology you'll need
1. The Problem Of Influence
2. Why Influence Cannot Be Measured The Way The Industry Says
3. 3 Ways You Can Measure & Act On Influence Today
The No-Nonsense Guide To Social Media - Foreword Written by Jay AbrahamSocialmatica
In this tome, Joshua discusses exactly how regular people can make real impact using social; included are step by step tutorials and common sense advice that is hard hitting and practical. You won't want to put this down.
Marketing in the Moment – NYU Guest Lecture with Rob Garner – iCrossingiCrossing
"Marketing in the Moment" presented by Rob Garner, Senior Strategy Director, iCrossing, as part of the Master of Science Program in Integrated Marketing at New York University (NYU) on Thursday, June 24, 2010.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015Thomas M Schwab
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
The B2B buying process and selling process don't match up as well as we'd like. Use Internet marketing - SEO, SEM, PPC, Social Media (LinkedIn, Twitter, Facebook, SlideShare, Google+...) - to fill the gaps.
LEAVE THIS WORKSHOP KNOWING:
The people, processes & technology you'll need
1. The Problem Of Influence
2. Why Influence Cannot Be Measured The Way The Industry Says
3. 3 Ways You Can Measure & Act On Influence Today
The No-Nonsense Guide To Social Media - Foreword Written by Jay AbrahamSocialmatica
In this tome, Joshua discusses exactly how regular people can make real impact using social; included are step by step tutorials and common sense advice that is hard hitting and practical. You won't want to put this down.
Influencers vs Advocates: What's the difference?Rustin Banks
Research shows that both Advocacy and Influencer Marketing strategies are important to growing a business. With convincing arguments for both, how do you figure out which approach is right for your brand?
During the webcast, you'll hear about:
-Important differences between influencer and advocacy marketing
-Motivations for each strategy and the potential impact on your target audience
-Business implications between the strategies and the pros and cons for each
-Best practices on how to create, manage, and measure your strategy
Learn which approach will have the most impact on increasing word-of-mouth and growing your business.
Showcases s the most followed influencers
in the world based on a recent, and how they use
Instagram to build their brand, engage audiences, and
promote their wares while identifying the successful (and
unsuccessful) tactics that these brands are using.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
In this presentation, Eric Most (Co-Owner of Most Insurance) and I talked about the Who, What, When, Where, Why and How of social media and digital marketing for independent insurance agencies.
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
HighRoad U Webinar: Measuring: Using Social Media to Grow MembershipHighRoad Solution
Learn how to measure the success of Using Social Media to Grow Membership. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Talk for WordCamp Philly - Inbound strategies require thinking about through the right plugins, information architecture, and theme for your audience. The talk will walk through the importance of customer-centric focus with both design and content in building a digital community.
Strategies Focused on Increasing The Reach and Visibility of Your Business. A Crash course in theory and tools for growing your business in the digital world.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
SocialMatica - The Truth About Social Media & The GOP PrimarySocialmatica
1. The Connection Between Social Media & Elections
2. How SocialMatica Correctly Predicted The Future Based On Social & Digital Data
3. How You Can Do The Same
What You’re Going To Learn
The Difference Between Listening & Quantalyzing
The Marketer's WorkBench - The Tools You Need & What They Do
The SavvyMarketers ToolKit Give Away
How To Use Pinterest For Brand BuildingSocialmatica
Things you will learn:
3 Tactics, using Google + That Will Destroy Your Competitions Morale
3 Of the most notable features of Google +
Why You Should, or Should Not Spend Any Time Worrying About Google +
You will learn
1. 3 Tactics, using Google + That Will Destroy Your Competitions Morale
2. 3 Of the most notable features of Google +
3. Why You Should, or Should Not Spend Any Time Worrying About Google +
How to use content curation to build an audience placeholderSocialmatica
VIEW THIS WORKSHOP:
http://training.socialmatica.com/how-to-use-content-curation-to-build-an-audience-gate/
LEAVE THIS WORKSHOP KNOWING:
What content is your AUDIENCE interested in?
How to curate in 10 minutes a day
What tools are available to help curate?
How to tell your story without advertisingSocialmatica
LEAVE THIS WORKSHOP KNOWING:
1. How B2B Can Leverage Social
2. How To Find Your Audience
3. What is your "social value" and why does it matter?
4. A Social Marketing Campaign Checklists
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Program Your Destiny eBook - Destiny University.pdf
The Little Known Strategy That Can Massively Impact Your Marketing Results
1. SocialMatica’s Social Media Workshop Series
THE LITTLE KNOWN STRATEGY THAT
CAN MASSIVELY IMPACT YOUR
MARKETING RESULTS
2. Influencer Identification & Outreach
What You’re Going To Learn
•How Does Influencer Outreach Fit Into A
Larger, Integrated Strategy?
•What Is "Influence" & Who Has It?
•How To Borrow That Influence For New
Opportunities
3. Introduction
• Who is SocialMatica
– When you absolutely must know for sure, what’s
real and what’s hype…trust SocialMatica
– Quantitative & Qualitative Social Dashboard
12. Community Basically Means
• We need to create relationships by
– Creating content and responding to the responses
– Responding to content
– Sometimes pointing back to our home base
13. Something’s Happening
• The Value Of Social Real-Estate
• Every time you interact
• Building a new relationship
• Open a new network
14. The FB Millions
• More than 650 million active users
• 50% log on everyday
• Each averages 130 connections
• There are more than 250 million active users
currently accessing Facebook through their
mobile devices
20. Typical Arrangements
• Pay
• Trade
• Any compensated agreement must be
disclosed, even if it’s a gift
• Unpaid agreements do not (hold that thought)
21. The Types Of Opportunities
• Blog Posting
• Banner Ads
• Video Testimonials
• Facebook Posts
• Sponsored Tweets
22. The Benefits
• Influencer outreach is a useful leverage
strategy
• Influencer outreach is useful for credibility
• Promotes the use of lay-celebrity
• Endorsement without the obvious sales-pitch
23. This Fits Just About Anywhere
• Depending on how well known your
content/concept/keyword/idea is.
• The closer to commodity the concept is, the
better it is to begin with blogger outreach. The
farther away from commodity the less likely
you're going to be able to communicate the
need and value to an influencer.
25. What We Need
• Mutual Common Benefit With Their Audience
• Community Identity Should Match Offers
26. How Do We Traditionally Do This?
• The Glamour Factor or What I Call
27. What Do We Need To Do
• We Need To Understand & Rank Their
Influence
• We Need To Know Why We Should Work
Together
28. What Do We Need To Rank Influence?
• Influence Is Not Free Standing – It’s The
Actualization of Performance.
• Performance Context
• Engagement
• Audience
• Kinetics
29. P.E.A.K Defined
• Performance – How Well Are They Performing
• Engagement – Do They Get Response? What’s
Their Traffic, Relative To Other Statistics?
Social Activity?
• Audience – What Is The Size Of Their Digital
Addressable Audience Online?
• Kinetics – Which Networks Are They Most
Prolific; Successful?
34. Reach
• This is difficult to determine externally
• Here are a couple of methods
– Video comments & relative to subscribers (think
email click rates)
– RT’s
– Facebook Fan Page Comments (relative to total
likes)
36. Quick Demo
• Interact with the community
• Isolate the conversation
• Pin point the best distribution points
• Pin point the best channels
• Know the difference between popularity & a
good blogger reach out opportunity