Eric Schlissel APGA Presentation


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Today I'm giving a presentation on the history and future of social networks and social media at the American Public Gardens Association conference in Pasadena. I've attached the powerpoint and will be updating this post with the latest version as the afternoon progresses. This is released under Creative Commons, so please feel free to use this preso!

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  • Thank you for allowing me the time to speak with you today.
  • Eric Schlissel APGA Presentation

    1. 1. The Future of Social Technology And why it matters to you. Presented by Eric Schlissel Social Media Strategist
    2. 2. Topics of Discussion <ul><li>Brief history and overview of Social Networking and Social Media </li></ul><ul><li>Current state of the Social Internet </li></ul><ul><li>What the future portends </li></ul><ul><li>Why does this matter? </li></ul><ul><li>What should I consider? </li></ul><ul><li>What should I not consider? </li></ul><ul><li>Now what? </li></ul>
    3. 3. Who is this guy? <ul><li>Founder of several tech and social media companies: </li></ul><ul><ul><ul><li>Geek Teknologies </li></ul></ul></ul><ul><ul><ul><li>TalentPages </li></ul></ul></ul><ul><ul><ul><li>Omotion </li></ul></ul></ul><ul><ul><ul><li>Social Platform </li></ul></ul></ul><ul><li>Social Media Strategist </li></ul>
    4. 4. I’m also a Fun Guy <ul><li>Sorry for the pun. </li></ul>
    5. 5. A (brief) History of Social Media
    6. 6. A (brief) History of Social Media <ul><li>Social Networking is not new </li></ul>
    7. 7. A (brief) History of Social Media <ul><li>Digital communication began with email </li></ul>
    8. 8. A (brief) History of Social Media <ul><li>It also began with BBSes </li></ul><ul><ul><li>(we’ll skip DARPA, etc.) </li></ul></ul>
    9. 9. A (brief) History of Social Media <ul><li>It also began with Usenet </li></ul>
    10. 10. A (brief) History of Social Media <ul><li>Then we started going to websites </li></ul>
    11. 11. But wait a minute… <ul><ul><li>… Where did the conversation go? </li></ul></ul>
    12. 12. Web 2.0 and Social Media <ul><li>Let’s try this again (this time with more buzz words) </li></ul>
    13. 13. Web 2.0 and Social Media Thank you Dion Hinchcliffe
    14. 14. Web 2.0 and Social Media <ul><li>“ Social Networks” (redundant?) </li></ul>
    15. 15. The Future of Social Media
    16. 16. The Future of Social Media <ul><li>“ Website” implies “Social” </li></ul><ul><li>Examples: </li></ul><ul><ul><li>MyBlogLog (Yahoo) </li></ul></ul><ul><ul><li>OpenSocial (Google) </li></ul></ul><ul><ul><li>Dozens of more startups </li></ul></ul>
    17. 17. The Future of Social Media <ul><li>Portable Profiles & Data Portability </li></ul><ul><ul><li>My data should be cross-network </li></ul></ul><ul><ul><ul><li>I hate data entry </li></ul></ul></ul><ul><li>Respect context! </li></ul><ul><ul><li>Example: </li></ul></ul><ul><ul><ul><li>Linked in for business </li></ul></ul></ul><ul><ul><ul><li>Facebook for pleasure </li></ul></ul></ul><ul><ul><ul><li>Don’t mix business and pleasure </li></ul></ul></ul><ul><li>Data ownership </li></ul><ul><ul><li>Are my comments my property? </li></ul></ul>
    18. 18. The Future of Social Media <ul><li>Aggregation and Filtering </li></ul>
    19. 19. The Future of Social Media <ul><ul><li>A few new evolutions of note: </li></ul></ul><ul><li>Multi-lateral real-time communications </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Lifestreams </li></ul><ul><ul><li>FriendFeed </li></ul></ul><ul><li>People Powered Content </li></ul><ul><ul><li>Hey, my cell phone has a camera! </li></ul></ul>
    20. 20. The Future of Social Media <ul><li>Location, location, location </li></ul><ul><ul><li>GPS in everything </li></ul></ul><ul><ul><ul><li>Makes Wherigo easier to use </li></ul></ul></ul><ul><ul><li>Location based content </li></ul></ul><ul><ul><li>Localized discovery </li></ul></ul><ul><ul><li>Geocaching is implied by location </li></ul></ul><ul><ul><li>SNSes adapt to local </li></ul></ul><ul><ul><ul><li>Yelp, brightkite, Whrrl </li></ul></ul></ul>
    21. 21. The Future of Social Media <ul><li>The iPhone matters </li></ul><ul><li>This will change the game. </li></ul>
    22. 22. Why Does this Matter?
    23. 23. Why Does this Matter? <ul><li>Go where the people are </li></ul><ul><li>People travel less </li></ul><ul><li>Gets you involved with the local community </li></ul><ul><li>Increase awareness of your gardens </li></ul><ul><li>Enhance visitor satisfaction </li></ul><ul><li>Persist the visitor experience </li></ul>
    24. 24. Why Does this Matter? <ul><li>This is the new conversation, be a part of it. </li></ul>
    25. 25. What Should I Consider?
    26. 26. What Should I Consider? <ul><li>Blogs </li></ul><ul><ul><li>They work. </li></ul></ul><ul><ul><li>Syndication </li></ul></ul><ul><ul><li>Propagation </li></ul></ul><ul><ul><li>Search engines love them </li></ul></ul><ul><ul><li>People like to talk </li></ul></ul>
    27. 27. What Should I Consider? <ul><li>Photo Journals </li></ul><ul><ul><li>People like pictures </li></ul></ul><ul><ul><li>People like to talk </li></ul></ul><ul><li>Live Web Cams </li></ul><ul><ul><li>Millions of people watch zoos, eagles and wildlife online </li></ul></ul><ul><li>Time lapse cameras </li></ul>
    28. 28. What Should I Consider? <ul><li>Simple rules of being social: </li></ul><ul><ul><li>Be authentic </li></ul></ul><ul><ul><li>Be open </li></ul></ul><ul><ul><li>Solicit feedback </li></ul></ul><ul><ul><li>Include the community </li></ul></ul><ul><ul><li>Let everyone know </li></ul></ul><ul><ul><li>Don’t be annoying </li></ul></ul><ul><ul><li>Have fun. </li></ul></ul>
    29. 29. On the Horizon <ul><li>Opt-in location based content </li></ul><ul><ul><li>Passive interaction </li></ul></ul><ul><li>Global tagging </li></ul><ul><li>GPS tagged photos </li></ul><ul><li>Direct content uploads from mobile devices </li></ul><ul><li>Automated taste-making </li></ul>
    30. 30. On the Horizon <ul><li>Killer Robots </li></ul>
    31. 31. What Should I Not Consider?
    32. 32. What Should I Not Consider? <ul><li>Widget Mania </li></ul><ul><ul><li>Please stop throwing vampire Jedi’s at me </li></ul></ul>
    33. 33. What Should I Not Consider? <ul><li>Useless information </li></ul><ul><ul><li>We still don’t care about your cat </li></ul></ul>
    34. 34. Now What? <ul><li>Start now, but be smart </li></ul><ul><li>Ask your visitors, they like to talk </li></ul>
    35. 35. Thank you! <ul><li>Feel free to email </li></ul><ul><li>Follow my lifestream </li></ul><ul><li>Read my blog </li></ul><ul><li>Subscribe to my news feeds </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>