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AGU2012 Social Media
- 1. Effective Usage of Social Media for Dark Skies Awareness Ameé J. Hennig – Program Manager, IDA Thilina Heenatigala – Project Coordinator, AWB *Dr. Connie Walker – Program Coordinator, GaN
- 2. GLOBE at Night & 1 Social Media Goals: Active Days: • Awareness • For Announcements: Tues. to Thur. (Not Mon. • Understanding – 1st workday) (Not Fri. – start of weekend) • Participation • For Articles: Weekends (people more likely to • Sharing take time to read) • Action
- 3. GLOBE at Night & 2 Social Media To Do (Setup): • Integrate official website with social network(s). • Make the website “Social-Media-Friendly”—allow “sharing” capabilities • If few people available to run, connect sites for automated posting • If possible, have multiple people run multiple sites for better coverage To Do (Posts): • Post consistently, but with time gaps to avoid subscribers seeing it as “spamming” • Post interesting, relevant, and/or recent/breaking news, articles, videos, pictures, and websites • “Pretty Pictures” and recent/breaking news get the most attention
- 4. GLOBE at Night & 3 Social Media To Do (Interactions): • Plural Posts—speak using “we” to give a team presence rather than personal • Connect with similar groups—tag them, like them, share them, and they will reciprocate • Respond to questions/comments promptly, thoroughly, and nicely • Reach out to specific locations/groups—Ex. After Japanese Earthquake tragedy GaN observations continued to come in from Japan. We recognized them and Facebook users shared support. • Expect greater reach/interaction during “campaign” periods—post and respond accordingly
- 5. GLOBE at Night & 4 Social Media Finding Posts: • Vimeo & YouTube (exciting videos!) - vimeo.com & www.youtube.com • Google Alerts - www.google.com/alerts Google Alerts Advantages – • Easy to setup • Check each day • Organization meant for a quick look • Time-saver • Google does the work for you! Disadvantages – • Can fill up inbox • “Junk” news
- 6. GLOBE at Night & 5 Social Media Twitter – Wordle (Most words used) – www.wordle.net
- 7. GLOBE at Night & 6 Social Media Facebook Insights Total Facebook Likes 3000 • View statistics quickly and easily 2500 • Determine what posts are popular/unpopular 2000 • Download data to perform studies on 1500 the site’s success • Simply click “Export 1000 Data” and load it into an excel (or preferred program) to analyze 500 0
- 8. GLOBE at Night & 7 Social Media www.twittercounter.com - Increase of twitter followers from Feb – Jul 2012
- 9. GLOBE at Night & 8 Social Media Facebook – Demographics and Location Twitter – www.peoplebrowsr.com www.peoplebrowsr.com recently changed to www.kred.com and has new features.
- 10. GLOBE at Night & 9 Social Media Facebook Insights - Impressions 300000 Reach – 985,852 friends of fans 250000 200000 150000 100000 50000 0 1/1/12 2/1/12 3/1/12 4/1/12 5/1/12 6/1/12 7/1/12
- 11. GLOBE at Night & 10 Social Media Image Credit: William Boyd Watterson, Calvin & Hobbes Comic strip Take 1, 30 June 2012! GaN facebook after take 2: 598 Shares, 333 Likes, 12 Comments Take 2, 23 July 2012! IDA facebook: 286 Shares, 329 Likes, 25 Comments
- 12. GLOBE at Night & 11 Social Media Our Sites! www.GLOBEatNight.org www.facebook.com/GL OBEatNight www.twitter.com/GLOB EatNight http://cheezfailbooking.files.wordpress.com/2011/07/funny-facebook-fails-some-people.jpg http://www.theairbrushforum.com/attachments/website-bugs- suggestions/8520d1343953786-alot.jpg
- 13. GLOBE at Night & 12 Social Media
Editor's Notes
- Introduction as you see fit
- And of course, we come back to the beginning always hoping that our fans will be rather enthusiastic. Here are some useful websites.