This document summarizes the story of AL Services, a company that provides personal and business branding services through digital storytelling. It began in 2011 as a one-person operation focused on content development, social media consulting, and training. The company pioneered personal branding and digital storytelling in India. Over time, AL Services grew and now helps clients from various industries develop and promote their stories. The company aims to guide clients from initial branding to developing long-term bonding relationships through high-quality storytelling services.

1. From Branding, the journey to Bonding, the
destination – The AL Services Story
From Branding, the journey to Bonding, the
destination – The AL Dr Amit Nagpal
Chief Inspirational Storyteller
AL Services

2. “Anupam Learning
Services or AL Services
In loving memory of
my Late Mother
Mrs Anupam Nagpal

3. "Behind every successful man, there is a woman.
Behind every successful creative pursuit,
there is even more, 'An Inspiration'".
From Branding (the Journey) to Bonding (the destination)

4. With Blessings of
Our Advisory Board
From Branding (the Journey) to Bonding (the destination)

5. Once Upon A Time
The Humble Beginnings
August 2011, we began our journey from an office in Faridabad,
and as a one man show, offering following services;
• Content development (story),
• Social media / digital storytelling consulting,
• Training/coaching in the area of brand storytelling/ digital storytelling.
Pioneers
• We are among the pioneers in personal branding and digital storytelling in
India.
From Branding (the Journey) to Bonding (the destination)

6. Once Upon A Time
Focus areas were (and still are)
• Online Branding (Personal + Business Brand)
• Personal Branding
Strengths
Social Media Marketing, Branding through Storytelling, Online Networks (25,000 +)
USP
Digital Storytelling / Brand Storytelling
From Branding (the Journey) to Bonding (the destination)

7. Brand Storytelling for the
Deeply Passionate
Entrepreneurs and Intrapreneurs

8. From Branding (the Journey) to Bonding (the destination)

9. And we fell in love with Storytelling
We never knew our stories would make people laugh and cry.
And one fine day we began to realize the immense power of stories to;
•Inspire people,
•Energize action,
•Connect emotionally,
•Build reputation and
•Entertain at the same time.
In simple words,
we never knew that we will fall in love with storytelling.
From Branding (the Journey) to Bonding (the destination)

10. IInnssppiirraattiioonnaall SSttoorryytteelllliinngg
Because nothing touches hearts and builds brands
better than inspiring stories

11. My Story
From Branding (the Journey) to Bonding (the destination)

12. Pinstorm India Influencers
(As on 26th Oct, 2014)
From Branding (the Journey) to Bonding (the destination)

13. Are you a C level Executive, Knowledgepreneur/Professional or
an intrapreneur passionate about your work and your story?
C Be a Co-Crreeaattoorr ooff yyoouurr ssttoorryy wwiitthh uuss
You share your story,
and we refine, present and promote it

14. Our Services
Please note we do not build websites or create offline graphics

15. Text Storytelling
From Branding (the Journey) to Bonding (the destination)

16. Visual Storytelling (provided to client’s website
developer)
From Branding (the Journey) to Bonding (the destination)

17. Infographic Storytelling
From Branding (the Journey) to Bonding (the destination)

18. PPT Storytelling
From Branding (the Journey) to Bonding (the destination)

19. THE STEPS
From Branding to Bonding
From Branding (the Journey) to Bonding (the destination)

20. From Branding to Bonding
• “If you take care of small things, big things will take care of themselves”
• Bonding requires attention and intention in each and every act, the way
you answer the email, the way you make a phone call, the way you
greet, each small act begins to count.
• Starting an email- An example
From Branding (the Journey) to Bonding (the destination)

21. From Branding to Bonding
• And based on our experience, we at ALS decided to do the
hand-holding of our clients from ‘Branding’ (the journey) to
‘Bonding’ (the destination).
• And since then, we have been bonding with our clients and
helping them bond with their clients, happily thereafter.
From Branding (the Journey) to Bonding (the destination)

22. Enlarge Excel Evolve-The Coaching Approach
From Branding (the Journey) to Bonding (the destination)

23. Dr Sonica Krishan-A Case Study/ Success Story
Book Release - Healthy Living through Dosha Healing - Ayurveda by His Excellency Shri Balramji Dass
Tandon, Governor Chhattisgarh on 5th September 2014. — with CA Alok Krishan (left), Sanjay
Tandon, Dr Amit Nagpal (right)

24. Goodnews Cadogan, South Africa-
A Case Study/ Success Story

25. The Villains & the Twist
We faced several challenges and villains in the journey. Some of them were:-
Challenge 1-Personal Branding is considered a lower emotion and
self-promotional
• We came up with Inspirational Storytelling
• Aligned personal brand with business brand
Challenge 2-Branding can be difficult to measure
• We began to help clients in generating leads for building relationships
Challenge 3-Everyone wanted to wait and watch
• We found the pioneers who were ready to take the plunge and
Influencers who would help us spread the word.
Challenge 4-Stories are of people, not of organisations
• Aligned personal story with business story
From Branding (the Journey) to Bonding (the destination)

26. Bonding is the destination-
Life long relationships with clients

27. Our Clients
Our Clients include
• Stroke & Neurovascular Interventions Foundation
• IT entrepreneurs
• Doctors (including Ayurveda) at reputed hospitals like Medanta
• CXOs including IBM
• Consultants from interior design, real estate etc
• Trainers & Coaches eg Life coach etc
• Website companies (for content development)
From Branding (the Journey) to Bonding (the destination)

28. Storytelling is infectious
And we Know you will fall in love too and our story will
become your story.
Good stories
•Inspire People
•Energize action
•Connect emotionally
•Build reputation of organizations/People
•& Entertain us at the same time

29. THANK YOU
From Branding (the Journey) to Bonding (the destination)
www.alservices.in
www.dramitnagpal.com
www.enlargeexcelevolve.com