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Intheblack.®
2016 agency credentials
Our story
We modernizing brands
We are brand agency that excels at
modernizing iconic brands, helping them build
momentum and recapture their beloved spirits.
We create iconic and redesign brands. Select
clients form ACB, Standard Chartered Bank,
Shop Decor, Fit Home, Cánh Cam to Cô Ba Xứ
Quảng or Ciao Cafe...
We help new businesses and brands get
started. We refresh and revolutionize existing
ones for growth.
Vision is our name
Use in the black in a
sentence
When making an investment, it's best to go
with a company in the black as it means it's
turning a profit.
It's great news for everyone that the
company is back in the black this year after
sales increased in the last quarter. Our
business is finally in the black.
Definition of in the black: Profitable.
We partner
ambitious leaders to design radically
better businesses.
75 04 12
Intheblacker across 03 offices in 02 countries Nationalities and cultures Educational backgrounds
Our different
What makes us great?
Our people.
We're not in the brand business. We’re in the
people business. We understand brands
because we understand people.
Today, it’s not enough to stand out. Brands
must fit into people’s lives in ways that are
useful, genuine and enriching.
And we foster these relationships by aiming for
the most powerful consumer touch point we
know: the heart.
Nguyen Luan - Founder
Co Founder: An Đức, Brand 2 Asia, Shop Decor
Experience: StormEyes, Ogilvy & Mather
Đặng Xuân Bách
data analytics
Nguyễn Hồng Hà
art director
Nguyễn Đình Tư Duy
digital manager
Đặng Duy Khanh
account manager
We'll gladly make your logo big, really big!
Sean Bobak
creative director
Cost is more important than
a good design, but good
design is the best way to
reduce cost!
Our fees
Our client
We help the world’s
most ambitious
companies make what
will matter tomorrow
Start - you are a starting
business looking for the brand
that fits you best.
Evolution - you are a brand
looking for a way to grow.
Revolution - you are a brand
dreaming of a radical change.
Financial
Ngân hàng ACB
Quỹ đầu tư BVIM
Allianz
Indochina Capital
Standard Chartered
Sacombank
Temasek
Real Estate
Phú Mỹ
MGM Mirage
Capitalland Vista
Long Điền
Healthcare
Chy Spa
UV 100
Bệnh viện Chợ Rẫy
Hoàng Minh Dental
Retail
Zakka
Hoàn Viên
Robin Store
Supper Sport
K-Discount
Nắng Laundry
Heys
Bà Út
Technology
Alpha Vision
Emerson
Yahoo
Beeline
ODS
Trading
Narai
Link 2 Digital
Tạp phẩm Sài Gòn
Kỹ nghệ Việt Nam
Tata
Gali
Educations
Nguyễn Tất Thành
McGraw-Hill
Trần Nguyễn
Du Học DHT
Thành Công
Interior
Carmi
Shop Décor
Fit Home
Zofit
Fit Concept
Sóng Décor
Cao Trần
Sửa Nhanh
Services
Foodpanda
Indochine Media
Ventures
Cánh Cam
Di Central
Lifestyle
Sao Sáng
Nguyên Thực
Huge Story
Phú Thái
Key Visual
Phù Nam Travel
Cosmetic
Avon
Asami
Render Vouz
Smell Z
Sapo
Nuskin
Hospitality
Tấm Tắc
Son Kitchen
Hồ Thông
Express
Santa
Kornet
Vietnam Airline
Citi Express
Sao Nhanh
Food & Beverage
3 Sạch
Di Linh Coffee
Shop 2T
Happy Cake
Phin Deli
Vinamilk
Beanstalk
Productions
Fujiya Việt Nam
Vladivostok Avia Lines
K.O.K Signboard
Tín Vinh
Phú Mỹ Kiên Giang
Sony-Viettronic
Orino-Hanel
Xuân Thu
Investimo
Tôn Hoa Sen
Hương Trung
Vạn Phát Đạt
Ngô Gia
Biến tần Etec
Where do we play?
Design By Budget Brand Communications
Design
Strategy Design
Consulting
Creative Branding
Design
Any agency can do pretty pictures,
but how many can see the big picture?
We deploy many skills
but our best work comes together to form
what we call a brand world.
A world of choices culminating
in one cohesive experience.
Insight Ideation Implementation
Analysis and insight constitute the foundation of
Intheblack’s processes. Using the right mix of qualitative
and quantitative methods, we dive into the world of our
clients and reappear with unique data.
Based on those newfound insights we instigate
the ideation process. Our approach is multidisciplinary,
co-creating to come up with the strategically sound
solution for each client.
Ideas become reality. We work closely with the client
to ensure execution and maximum business impact
of the solution we have jointly created.
We work closely with clients to
create unique, stylish and usable
designs for the brand.
We believe information and
communication is essential while
maintaining elegant simplicity.
We have a simple and highly
effective four stage process we
follow with every project tailored
respectfully to its scope
WHAT WHY HOW
We make change happen
We start by asking a simple question – what do you want
to change? And while it’s helpful to change attitudes, the
end goal is to change behavior.
It’s remarkable the difference this simple question and
this single-minded focus make. In particular, it is an
amazingly potent springboard for great creative work.
We set potential free
Most Viet Nam brands have enormous unrealized
potential.
 We work with our clients to define this potential.

And great creative work that is designed to create
change – to change specific behaviors – is the key to
unlocking this potential. Which helps brands grow,
sustain or regain success.
We’re brave together
Brave is embracing change. Embracing something
that you’ve perhaps not seen or done before. But
which will utterly pulverize the status quo.
Brave is transformative.
 But it is not a solo journey.
It’s a together journey.
What we do
We modernizing brands
We design for the future—in ways that make sense
right now. We’re strategic experts and creative
explorers committed to solving complex challenges.
With shape tools and global resources, we examine
the implications of every brand choice, create new
experiences, and open doors to opportunity.
● Research & analytics
● Strategy & positioning
● Brand architecture
● Naming & verbal identity
● Identity & design
● Innovation
● Communications design
● Experiences & environments
● Brand engagement
● Interactive & media design
● Website, app design
● And things yet to be discovered
Our tools
To scan a QR code, explore the case studies to see
how we’ve consulted that excels at modernizing
iconic brands, helping them build momentum and
recapture their beloved spirits.
Our work
Done right!
Our icon
Why the Zebra?
Because it’s a simple, graceful and highly
adaptable creature—which we could say is
an apt metaphor for how we work. But
that’s so serious.
We just love that icon. It’s beautiful,
whimsical and memorable. It makes people
smile. Furthermore, it’s been with us since
2010 and is a big part of who we are.
When the horse arrives, success is
achieved!
The manifesto
Each job has a context.
We study it before we start.
First, concept.
Then, design.
We don't design for designers.
We design for people.
Every item we produce
is a communication tool.
We challenge design habits and medias.
We play with codes.
If it looks familiar,
we will try something else.
We freely mix
our creative disciplines.
We are not afraid to make mistakes.
We learn from them.
We believe there
is no bad taste or good taste.
We surprise.
We want people to smile.
We’d love to talk:
Nguyen Minh Khoa
2b@intheblack.vn
+84 962.7383.64
156 Nguyen Van Thu, District 01
Ho Chi Minh City, Viet Nam
+84.8 62.523.523
900 Biscayne Boulevard
Office 301, Miami, FL, USA
Tel: +1(727) 543-1003
www.intheblack.vn
If you hesitate between
us and another agency,
don't choose us.
We don't do pitches.
We compete on vision,
not price. If you are
interested in working
with us….
Great... please contact
us directly.
Thank you!
That’s what we’re about.
Browse the work, meet our people
and see how we use insight.

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  • 2. Our story We modernizing brands We are brand agency that excels at modernizing iconic brands, helping them build momentum and recapture their beloved spirits. We create iconic and redesign brands. Select clients form ACB, Standard Chartered Bank, Shop Decor, Fit Home, Cánh Cam to Cô Ba Xứ Quảng or Ciao Cafe... We help new businesses and brands get started. We refresh and revolutionize existing ones for growth.
  • 3. Vision is our name Use in the black in a sentence When making an investment, it's best to go with a company in the black as it means it's turning a profit. It's great news for everyone that the company is back in the black this year after sales increased in the last quarter. Our business is finally in the black. Definition of in the black: Profitable.
  • 4. We partner ambitious leaders to design radically better businesses. 75 04 12 Intheblacker across 03 offices in 02 countries Nationalities and cultures Educational backgrounds
  • 5. Our different What makes us great? Our people. We're not in the brand business. We’re in the people business. We understand brands because we understand people. Today, it’s not enough to stand out. Brands must fit into people’s lives in ways that are useful, genuine and enriching. And we foster these relationships by aiming for the most powerful consumer touch point we know: the heart. Nguyen Luan - Founder Co Founder: An Đức, Brand 2 Asia, Shop Decor Experience: StormEyes, Ogilvy & Mather
  • 6. Đặng Xuân Bách data analytics Nguyễn Hồng Hà art director Nguyễn Đình Tư Duy digital manager Đặng Duy Khanh account manager We'll gladly make your logo big, really big!
  • 7. Sean Bobak creative director Cost is more important than a good design, but good design is the best way to reduce cost! Our fees
  • 8. Our client We help the world’s most ambitious companies make what will matter tomorrow Start - you are a starting business looking for the brand that fits you best. Evolution - you are a brand looking for a way to grow. Revolution - you are a brand dreaming of a radical change. Financial Ngân hàng ACB Quỹ đầu tư BVIM Allianz Indochina Capital Standard Chartered Sacombank Temasek Real Estate Phú Mỹ MGM Mirage Capitalland Vista Long Điền Healthcare Chy Spa UV 100 Bệnh viện Chợ Rẫy Hoàng Minh Dental Retail Zakka Hoàn Viên Robin Store Supper Sport K-Discount Nắng Laundry Heys Bà Út Technology Alpha Vision Emerson Yahoo Beeline ODS Trading Narai Link 2 Digital Tạp phẩm Sài Gòn Kỹ nghệ Việt Nam Tata Gali Educations Nguyễn Tất Thành McGraw-Hill Trần Nguyễn Du Học DHT Thành Công Interior Carmi Shop Décor Fit Home Zofit Fit Concept Sóng Décor Cao Trần Sửa Nhanh Services Foodpanda Indochine Media Ventures Cánh Cam Di Central Lifestyle Sao Sáng Nguyên Thực Huge Story Phú Thái Key Visual Phù Nam Travel Cosmetic Avon Asami Render Vouz Smell Z Sapo Nuskin Hospitality Tấm Tắc Son Kitchen Hồ Thông Express Santa Kornet Vietnam Airline Citi Express Sao Nhanh Food & Beverage 3 Sạch Di Linh Coffee Shop 2T Happy Cake Phin Deli Vinamilk Beanstalk Productions Fujiya Việt Nam Vladivostok Avia Lines K.O.K Signboard Tín Vinh Phú Mỹ Kiên Giang Sony-Viettronic Orino-Hanel Xuân Thu Investimo Tôn Hoa Sen Hương Trung Vạn Phát Đạt Ngô Gia Biến tần Etec
  • 9. Where do we play? Design By Budget Brand Communications Design Strategy Design Consulting Creative Branding Design Any agency can do pretty pictures, but how many can see the big picture?
  • 10. We deploy many skills but our best work comes together to form what we call a brand world. A world of choices culminating in one cohesive experience. Insight Ideation Implementation Analysis and insight constitute the foundation of Intheblack’s processes. Using the right mix of qualitative and quantitative methods, we dive into the world of our clients and reappear with unique data. Based on those newfound insights we instigate the ideation process. Our approach is multidisciplinary, co-creating to come up with the strategically sound solution for each client. Ideas become reality. We work closely with the client to ensure execution and maximum business impact of the solution we have jointly created.
  • 11. We work closely with clients to create unique, stylish and usable designs for the brand. We believe information and communication is essential while maintaining elegant simplicity. We have a simple and highly effective four stage process we follow with every project tailored respectfully to its scope WHAT WHY HOW We make change happen We start by asking a simple question – what do you want to change? And while it’s helpful to change attitudes, the end goal is to change behavior. It’s remarkable the difference this simple question and this single-minded focus make. In particular, it is an amazingly potent springboard for great creative work. We set potential free Most Viet Nam brands have enormous unrealized potential.
 We work with our clients to define this potential.
 And great creative work that is designed to create change – to change specific behaviors – is the key to unlocking this potential. Which helps brands grow, sustain or regain success. We’re brave together Brave is embracing change. Embracing something that you’ve perhaps not seen or done before. But which will utterly pulverize the status quo. Brave is transformative.
 But it is not a solo journey. It’s a together journey.
  • 12. What we do We modernizing brands We design for the future—in ways that make sense right now. We’re strategic experts and creative explorers committed to solving complex challenges. With shape tools and global resources, we examine the implications of every brand choice, create new experiences, and open doors to opportunity. ● Research & analytics ● Strategy & positioning ● Brand architecture ● Naming & verbal identity ● Identity & design ● Innovation ● Communications design ● Experiences & environments ● Brand engagement ● Interactive & media design ● Website, app design ● And things yet to be discovered
  • 14. To scan a QR code, explore the case studies to see how we’ve consulted that excels at modernizing iconic brands, helping them build momentum and recapture their beloved spirits. Our work Done right!
  • 15. Our icon Why the Zebra? Because it’s a simple, graceful and highly adaptable creature—which we could say is an apt metaphor for how we work. But that’s so serious. We just love that icon. It’s beautiful, whimsical and memorable. It makes people smile. Furthermore, it’s been with us since 2010 and is a big part of who we are. When the horse arrives, success is achieved!
  • 16. The manifesto Each job has a context. We study it before we start. First, concept. Then, design. We don't design for designers. We design for people. Every item we produce is a communication tool. We challenge design habits and medias. We play with codes. If it looks familiar, we will try something else. We freely mix our creative disciplines. We are not afraid to make mistakes. We learn from them. We believe there is no bad taste or good taste. We surprise. We want people to smile.
  • 17. We’d love to talk: Nguyen Minh Khoa 2b@intheblack.vn +84 962.7383.64 156 Nguyen Van Thu, District 01 Ho Chi Minh City, Viet Nam +84.8 62.523.523 900 Biscayne Boulevard Office 301, Miami, FL, USA Tel: +1(727) 543-1003 www.intheblack.vn
  • 18. If you hesitate between us and another agency, don't choose us. We don't do pitches. We compete on vision, not price. If you are interested in working with us…. Great... please contact us directly.
  • 19. Thank you! That’s what we’re about. Browse the work, meet our people and see how we use insight.