The document outlines strategies for using LinkedIn effectively as a tool for visibility, credibility, and lead generation. It discusses posting regular updates and visual content to improve visibility, sharing achievements and evidence of skills to build credibility, connecting with others by monitoring profile views and sending personalized messages to strengthen relationships, asking connections for referrals when trust is established, and using LinkedIn as a storytelling platform by sharing profiles, updates, images, videos and presentations. The overall goal is to transform LinkedIn interactions from basic branding to meaningful connections that can generate business referrals and leads.

1. 1
Enlarge
as a Collaborator
Excel
as a Communicator
Evolve
as a Story Narrator

2. LinkedIn As a
Referral & Lead generation
Tool
Dr Amit Nagpal, Gurgaon / Delhi
www.dramitnagpal.com

3. Visibility, Credibility & Profitability-The Steps
1) Visibility on LinkedIn
2) Credibility on LinkedIn
3) Connecting, Conversing & Bonding
4) Generating referrals for self and others
5) Key strategies for LinkedIn as storytelling tool
Description
Agenda

4. 1) Visibility on LinkedIn

5. 1) Becoming more Visible
• Posting regular updates (can use scheduling
websites)
• Wishing work anniversary
• Creating visual content
• Publishing on LinkedIn and getting Featured
on LinkedIn channels (2 examples)

7. 2) Credibility on LinkedIn

8. 2) Becoming more Credible
• Jot down your achievements (educational,
experience, awards and so on) and share the
stories
• Get recommendations from credible people
• Provide supportive evidence for your skills

9. 3) Connecting, Conversing &
Bonding

10. 3) From Branding to Bonding
• Monitor who has viewed your profile and
send connection requests
• Sending personalised messages and sharing
useful information
• Sensitivity in actions

11. 4) Generating referrals for self
and others

12. 4) Referrals and Lead generation
• Send personalised message to those who like
your updates (about your services and
offerings)
• Be careful about the choice of words.
• Ask for referrals where bond exists or you can
return value

13. 5) Key strategies to use
LinkedIn as a storytelling tool.

14. 5) Key strategies to use LinkedIn as a
storytelling tool
1) LinkedIn profile
2) LinkedIn Updates
• Uploading PDF files with documents in story
format (eg company profile)
• Visual storytelling with images
• Sharing your Youtube videos and Slideshare
presentations as LinkedIn updates (and in
relevant LinkedIn groups)

16. Share the stories of others
to spread the magic

17. www.dramitnagpal.com
Thank You
Find out more about
“The Power of Storytelling” here
http://bit.ly/1bJsCWC