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Content Marketing: Brand Personality


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What is a company or branding "personality" and how do you get one?

Published in: Marketing, Business, Technology
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Content Marketing: Brand Personality

  1. 1. Gangly Sister Talks
  2. 2. Branding Personality What is Branding Personality?
  3. 3. It’s apparently quite obnoxious.
  4. 4. Gangly Sister Branding
  5. 5. Where does it come from? • Company values  Work with people you love  Audacious vision  Laugh  Impeccable honesty  Outrageous creativity  Give first  Just keep going
  6. 6. Purple and Nine™ are coming! JANUARY 2014
  7. 7. This is how our website will look by then….
  8. 8. Click to edit Master title style 5/22/2014 9 This is how our website will look by then…. Company Values: • Outstanding lip service • Uncompromising attitude • Moving platitudes • Customer-centric rhetoric What are your company values?
  9. 9. This is how our website will look by then….
  10. 10. Rebecca Rachmany @rebeccarachmany @ganglysister