This document provides information about Crystal, the founder of Branded Strategies consulting firm. It discusses that she has two kids, one graduating high school and the other just getting a car. Crystal formed her agency in 2013 to help organizations build talent attraction programs. She also mentions that she has a book coming out next month. The document then discusses tools and frameworks for developing candidate and audience personas, identifying story heroes and mentors, incorporating different story presentation forms, and communicating an engaging big idea to audiences.