This document discusses the importance of socially engaged leadership. It notes that employees prefer CEOs who are socially active and that socially active organizations see benefits like more engaged and inspired employees who are more likely to stay. It provides tips for executives to be more socially engaged, such as setting up a LinkedIn profile, posting content, cross-promoting on other channels, and amplifying content through their company page. Having an active social media presence can help executives build their network and voice while strengthening their reputation. The document also provides best practices for creating an outstanding LinkedIn profile.

1. #intalent
Social
Executives
The Age Of Socially
Engaged Leadership
20 April 2016

2. Hotel and tripadvisor
Knife fork and plate / Toque de chef

3. #intalent

4. #intalent
employees would prefer to work for a
‘socially active’ CEO

5. #intalent5

6. #intalent
James Gorman

7. #intalent

8. #intalent

9. #intalent
​160m 2nd-Degree
Connections
Network Effect
​500 Personal Connections
​90,000 Personal Followers
45m 2nd-Degree Connections
​342,000 Company Followers

10. #intalent
know
awareness
like
value, community
trust
consistency

11. #intalent
How can Executives be more socially engaged?
Set up
LinkedIn profile
Post content
(short & long-form)
Cross promote
via other
channels
Amplify content
through your
Company Page

12. #intalent

13. #intalent

14. #intalent
27%more engaged
Employees at ‘social organisations’
20%more inspired
20% more likely to stay
15% more connected
to co-workers

15. #intalent

16. #intalent
Creating an outstanding LinkedIn profile

17. #intalent
A well constructed profile is more likely to be found

18. #intalent18
Paul Maloney
Executive Chef, King Dominion
Theme Park

19. #intalent
Add a
professional photo
1
More views with a profile
photo than without
11x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
1

20. #intalent
Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
20

21. #intalent
Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords
21

22. #intalent
Detail your past
work experience
4
More profile views than
those without
12x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
22

23. #intalent
5
Add examples of your work
in photos presentations &
videos
Give a dynamic, visually appealing
representation of your professional story
23

24. #intalent
Add skills and get endorsed
for them
6
Include a mix of high level
and niche skills
2

25. #intalent
Include Volunteer
Experiences & Causes
7
25

26. #intalent
Building effective networks

27. #intalent
Building Your Network
2
 The more 1st degree connections you have increases the number of 2nd degree connections you have access to.
 Keep in mind quality vs quantity.
 Have a personal ‘connection policy’ and stick to it
 Conduct an annual ‘spring clean’ of your connections

28. #intalent
Having a voice & being remembered

29. #intalent
Share your knowledge,
perspective, or what you
care about with a status
update
Grow your reach
2

30. #intalent
Be known for
what you know
Strengthen your reputation and
grow your reach
30
Publishing on LinkedIn

31. #intalent
lnkd.in/execplaybook