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LinkedIn人力仲介專場網路研討會：社群媒體招募致勝之道
This document outlines the agenda for an online seminar on social recruiting and LinkedIn's capabilities for recruitment firms, highlighting the importance of leveraging professional networking for talent acquisition. It provides insights into the candidates' journey, emphasizing the need for companies to build employer brands and attract potential clients through effective use of LinkedIn's features. Additionally, it compares LinkedIn's Recruiter Professional Services with free accounts, detailing the benefits of corporate subscriptions for enhanced recruitment efforts.
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LinkedIn人力仲介專場網路研討會：社群媒體招募致勝之道
- 1. 歡迎參加今天的線上研討會 • 登入系統后，請熟悉的使用界面。 • 所有參會人已自動被靜音。如果您有問題，請使用Q&A功 能輸入您的問題，向主持人提問。 •會議錄影和簡報將在會後用email和LINE分享。 • 我們重視您的意見！
- 2. 社群招募致勝之道 – Goodto Great
- 3. Kyle Liu 廖紫華 Account Executive Taiwan,Vietnam and Hong Kong Staffing & Search
- 4. Agenda LinkedIn updates andthe methodology for Recruitment firms LinkedIn Candidates Journey 如何利用LinkedIn讓客戶和業務自動找上門 LinkedIn RPS(企業方案)的 演示, 教您如何迅速高效地找到完美的人才 1 2 3 4
- 5. 全球最大的專業社群網站，擁有超過4億用戶 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 21M+ BRAZIL 125M+ UNITED STATESOF AMERICA 11M+ CANADA 30M+ INDIA 7M+ AUSTRALIA 1M+ NEW ZEALAND 4M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 18M+ UNITED KINGDOM 9M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6M+ SPAIN 22M+ CHINA 4 .5億用戶 全球 超過 +3 名用戶每秒鐘 2500萬用戶 大中華區 超過 1M+ TAIWAN 1M+ HONG KONG
- 6. ©2013 LinkedIn Corporation.All Rights Reserved. LinkedIn: 亞太區的會員正在迅速增長 450M+ 全球會員 187M+ 每月會員流量 +3 New 每秒鐘新會員加入 Monthly uniques source:Comscore 6 18M+ China 1.1M+ Korea 1.3M+ Taiwan 1.1M+ Hong Kong 52k+ Macau 3M+ Philippines 2.2M+ Malaysia 1.5M+ Singapore 4.7M+ Indonesia LinkedIn的會員都是在 美國以外 67% 38% YOY 會員增長 93M+亞太區會員 1.5M+ Japan
- 8. ©2013 LinkedIn Corporation.All Rights Reserved. 甚麼是社群招募(Social Recruiting)?
- 9. 核心理念——社群招募 (Social Recruiting) 建立關係人際互動 社群招募 培養你的專業人際網絡 做你最擅長的事建立你的雇主品牌和粉絲群 + =
- 10. ©2013 LinkedIn Corporation.All Rights Reserved. LinkedIn的Candidates Journey是怎麼一回事?
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- 13. ©2013 LinkedIn Corporation.All Rights Reserved. 如何讓潛在客戶和業務自動找上門?
- 14. 60% of the decisionprocess is complete prior to any interaction with your business
- 15. Pass Time Personal Networks InvestTime Professional Networks Info on friends Entertainment Kill time Socialise Maintain professional identity Make useful contacts Updates on brands Knowledge & current affairs Source: The Mindset Divide research study, TNS, September 2012 The Social Network Mindset Divide Understanding and respecting the differences
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- 18. Custom Segment Targeting •Job Searchers – Applied, View or Searched for a Job • Mass Affluent- Members who possess over $100k (USD) in investable assets. 誰是你的目標人群?
- 19. Sourcing for SeniorCandidates SPONSORED UPDATES & LEAD CAPTURE LANDING PAGE
- 20. Content Engagement • 定位目標人群，將訊息推廣到粉絲 以外的群體 •撰寫可讀性強、有價值的資訊，軟性 展現雇主品牌
- 21. Industry Reports for Senior Candidates Leads viaContent Sponsored content appears front & center in the homepage feed of your target audience. 45%of readers are executives.
- 22. Candidate Lead CaptureLanding Page
- 23. Acquisition of150-300 Candidate Email Leads on average even when they haven’t written it on LinkedIn Acquisition of candidates’ profiles Senior Candidates Results
- 24. Company Branding CAREER PAGEwith TARGETED ADS
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- 26. • 你不缺最夯的顧問, 你缺別人知道 •你不缺最夯的待遇, 你缺潛在顧問知道 • 你不缺最夯的職位, 你缺候選人知道 • 你不缺最夯的團隊, 你缺客戶知道 • 你不缺“百萬級”的數據庫, 你缺能賣得出去的人 • 你不缺Cold Call的能力, 你缺長期而有價值的接觸 Build & Engage — 解決痛點
- 27. ©2013 LinkedIn Corporation.All Rights Reserved. 為什麼您要選擇RPS? (Recruiter Professional Service)
- 28. ©2012 LinkedIn Corporation.All Rights Reserved. Seats/accounts Where to buy InMails/month Talent pipeline Bulk Messaging Out of network Visibility Online Subscription Single/personal Buy online Up to 30 No No No Can see up to 3rd degree connection only RPS Corporate Corporate platform Available from LinkedIn office only 100 each (pooled between all seat holders) Yes Yes Yes Access to entire LinkedIn network of 400m + Can unlock full profiles /names Online VS Recruiter RPS – High Level Comparison Free Account Single/personal Open free online N/A - can only InMail 1stdegree connections No No No Can see up to 3rd degree connection only
- 29. ©2012 LinkedIn Corporation.All Rights Reserved. Premium Search Filters Enterprise support Training Online Subscriptions Yes 7 Filters No No RPS Corporate Yes 40+ Filters Yes -Relationship manager - Customer Success Manager -Point of contact Access to “Recruiter Training Center” and Invitation to LinkedIn “Informed Sessions” Online VS Recruiter RPS – High Level Comparison Free Account No No No
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- 31. • 不用再擔心錯過了一些優秀人才 • 搜尋人才不再變得被動,彈指間找到合適的人才 • 專人教授使用的秘訣, 不必頭疼該怎麼開始學起 • 要在行業裡競勝對手, 你需要知道行業內每個職位 變動的數據和分析資料 Recruit — 解決痛點
- 32. Thanks！ Questions ? Kyle Liu Email: kyliu@linkedin.com ©2012LinkedIn Corporation. All Rights Reserved.