This document introduces LinkedIn's next generation of Career Pages. It discusses how Career Pages can help companies attract and engage talent by sharing their authentic brand story and culture. The updated pages use interactive design and tailored content to provide a personalized experience for visitors. Analytics also allow companies to measure the impact of their recruiting efforts. Examples are given of early customers who saw increases in engagement metrics by using the new Career Pages.

1. Introducing Next Gen of LinkedIn Career Pages
Alex Chao
Account Executives for LinkedIn Talent Solutions
Hong Kong, 10/28/2016

2. © 2016 LinkedIn Corporation. All Rights Reserved. |
• Recap: LinkedIn Company Page & Career Page
• Candidate’s Journey: 專業人士(人才)在LinkedIn, 想什麼和做什麼?
• 如何透過 Next Gen of LinkedIn Career Page, 影響和吸引人才,
並經營公司的全球專業社群人才庫?
今天要和大家分享的主題:

3. © 2016 LinkedIn Corporation. All Rights Reserved. |
Recap: LinkedIn Company Page & Career Page

4. © 2016 LinkedIn Corporation. All Rights Reserved. |
LinkedIn Company Page (current)
吸引到訪人才關注
公司最新職缺
展示公司形象圖片
國際化呈現公司簡介
在公司專頁強化
公司曝光機會
（Home-base Ads）
吸引人才成為粉絲
連結全球員工
定期發佈公司動態，新
聞, 活動等, 保持活躍度，
並與粉絲互動
(News Feeds)
展示公司logo與
不同語系名稱
*如何申請並建立公司的LinkedIn Company Page?
Alex
Chao

5. © 2016 LinkedIn Corporation. All Rights Reserved. |
LinkedIn Career Page (current)
介紹公司文化
提供10個外部連結,
增加與人才互動管
道與機會
公司新聞，員工活
動, 企業社會責任,
公益廣告分享, 傳達
公司文化與理念
依照訪客背景,
客製化專屬職缺
顯示訪客人脈
網內公司員工
邀請模範員工見
證分享, 吸引人
才互動瞭解
選一個最具代表企業
雇主品牌文化的圖片
一句響亮與眾不同
的Slogan
發佈廣告到特定族
群頁面, 吸引人才到
訪並成為粉絲

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Next Gen of LinkedIn Career Page (brief)
Company Page
元素
Career Page
元素

7. © 2016 LinkedIn Corporation. All Rights Reserved. |
Candidate’s Journey:
專業人士(人才)在LinkedIn, 想什麼和做什麼?

8. © 2016 LinkedIn Corporation. All Rights Reserved. |
Knowledge
The definitive professional
publishing platform
Network
We connect the world’s
professionals
Identity
The professional
profile of record
LinkedIn is NOT another job board!
人才為什麼要加入LinkedIn?
Let’s take a look “Candidate’s Journey”

9. Lives in Civil Engineer Checks
messages on
the go
James Lee
Identity
9
Taipei
Strictly Private and Confidential
©2003-2015 LinkedIn Corporation. All Rights Reserved.

10. Strictly Private and Confidential
©2003-2015 LinkedIn Corporation. All Rights Reserved.

11. Strictly Private and Confidential
©2003-2015 LinkedIn Corporation. All Rights Reserved.

12. InMail
Get premium job
placement
through Jobs
Network
Candidates can quickly
apply with their
LinkedIn profile giving
you instant access to
all the information
you need.

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Considered/
AppliedCandidates
Hire
Unaware
Attraction/
Engaged
Discovery
與員工互動
獲得公司新聞或職缺訊息
流覽公司LinkedIn頁面,
雇主品牌頁面和被吸引
成為公司粉絲
流覽職缺
收到職缺通知或邀請
考慮面試或主動應徵不認識或不了解公司
Candidate’s Journey’ on LinkedIn
透過了解人才在LinkedIn上做什麼和想什麼, 並與他們互動,
來吸引他們關注公司訊息和考慮職缺

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企業和人才為什麼要使用 LinkedIn?

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LinkedIn 擁有全球最完整專業人才資料庫, 幫助企業人資
找到最合適的人才, 並與人才連繫和互動
15
Members that engage with your Talent Brand are
81% more likely to respond to your InMail2
29% more likely to apply to an open job2
1 LinkedIn Internal Data, 2015
2 LinkedIn Internal Data, 2016. Engaged member = any member that was a follower, viewed your career page,
viewed one of your jobs, or was exposed to one of your ads within 60 days prior to receiving an InMail
450M+
LinkedIn members & two
new professionals
joining every second
80%
Increase in job
applications year-over-
year1
#1
Reason our members
visit company pages is
career research1

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LinkedIn 擁有台灣最多和成長最快速的專業人才網絡, 幫助企
業人資主動出擊, 找到被動人才, 和建立完整公司人才資料庫
16
Members from Taiwan talent pools are looking for
100+ top and leading companies post jobs on LinkedIn
60K+ new gradudates for 2016-2017 to hire
1 LinkedIn Internal Data, 2015
2 LinkedIn Internal Data, 2016. Engaged member = any member that was a follower, viewed your career page,
viewed one of your jobs, or was exposed to one of your ads within 60 days prior to receiving an InMail
1.5M+
LinkedIn members
(professionals) in
Taiwan, almost double
growth within 2 years
8 Yrs
Average working
experiences/years
#1
Has the most and
completed talent pools
in the world; Engineers
and Sales are top 2
talent pools in Taiwan

17. © 2016 LinkedIn Corporation. All Rights Reserved. |
1 2016 Global Talent Trends Report
2 August 2015 Job Switcher Report
HIRED
90%
of candidates globally are
open to new opportunities1
53%
start to consider switching jobs at
least 5 months before leaving2
69%
don’t know where to apply1
建立一個好的雇主品牌或是人才資料庫, 不單純只是蒐集履歷,
而是實際參與, 並投入每個人才思考職涯, 或是轉換跑道的過程…..

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當好工作與好人才在LinkedIn相遇….

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主動媒合和吸引被動人才得知最新職缺

20. © 2016 LinkedIn Corporation. All Rights Reserved. |
如何透過 Next Gen of LinkedIn Career Page, 影響和吸引
人才, 並建立公司的全球專業社群人才庫?
- Next Gen of LinkedIn Career Page

21. © 2016 LinkedIn Corporation. All Rights Reserved. |
很多時候, 我們經常聽到下列情境….
• 傳統求才網站, 似乎已經不能滿
足我們的招募需要, 經常看到的
都是熟悉面孔…
• 時間, 資源, 和效益: 怎樣幫公
司迅速的建立短中長期需求的
人才資料庫?
• 透過社群招募, 不需要額外增加
人力, 就能讓招募工作自動化,
並有效透過數據分析來制定招
募策略
• 透過Next Gen of LinkedIn
Career Page, 吸引特定人才關
注您的公司
1. 公司在下半年/明年要拓展新事
業, 成立新部門, 需要有的人才
招募需求
2. 人資同仁被要求在三個月內找
到10-20個有相關工作經驗的
人才, 來拓展公司新事業/部門
3. 公司人資部門人力不足, 擔心
時間和資源不夠
4. 怎樣才能讓人才接觸並熟悉公
司的雇主品牌?
21

22. © 2016 LinkedIn Corporation. All Rights Reserved. |
全新 LinkedIn Career Pages, 能讓您分享公司真實
的品牌故事, 並達成可預期和評量的招募成果
找到對的人 (Reach the right talent)
Traffic-driving ads & tailored audience views help you engage
high-priority candidates
分享真實的品牌故事 (Share your authentic story)
“Life” page provides candidates invaluable culture insights from
you & your employees
吸引並媒合最適合的應徵者 (Drive quality applicants)
“Jobs” page helps talent hone in on the right roles & self-assess
fit before applying
有效的評量招募成果 (Measure impact)
Robust in-product analytics allow you to see key recruiting
results & insights
22

23. © 2016 LinkedIn Corporation. All Rights Reserved. |
“Life” page, 針對造訪的人才, 精彩呈現您公司豐富
和真實的職場生活與面貌
Feature inspiring
company leaders;
allow talent to get to
know them before
they join
Feature videos,
images,
slideshows
highlighting your
company culture,
people, mission
Catch top
talent’s eye
with a standout
image or video
telling your
company story
Share employee-
created photos
and blog posts
that tell an authentic
story, while still
allowing you to control
your messaging
23

24. © 2016 LinkedIn Corporation. All Rights Reserved. |
互動式導引和下拉式選項, 提供給到訪者個人化的
視覺感受和內容, 身歷其境的體驗企業文化
Relevancy drives engagement: viewers are 46% more likely to follow your
company when they see content tailored to them1
1 LinkedIn Internal Data, 2016
24

25. © 2016 LinkedIn Corporation. All Rights Reserved. |
“Jobs” page 自動呈現相關職缺和相關訊息,
給每一位瀏覽職缺的人才
Show talent
relevant
opportunities
that fit their
background and
skillset
Allow candidates
to meet the actual
team members
they could work with if
they were to join your
company
25

26. © 2016 LinkedIn Corporation. All Rights Reserved. |
Traffic-driving ads 精準鎖定您想吸引的人才,
到訪公司頁面, 並成為公司粉絲
On average, traffic-driver ads increase your company followers 68%;
followers are a warm pipeline that are 3x more likely to apply1
26
1 LinkedIn Internal Data, 2016

27. © 2016 LinkedIn Corporation. All Rights Reserved. |
In-product analytics 能提供不同維度的數據分析,
幫助您隨時衡量招募成效和相對競爭優勢
Measure visitor growth and frequency;
understand the demographics of talent
you attract
Gain competitive insight, including
Talent Flows
Measure impact on job engagement
and pipeline
27

28. © 2016 LinkedIn Corporation. All Rights Reserved. |
我們先期導入的客戶, 已經成功的轉換到全新的
LinkedIn Career Pages, 並大幅提升了的使用效益
+60% increase in page
views per visitor1
+175% increase in
job views1
28
1 LinkedIn Internal Data, 2016

29. © 2016 LinkedIn Corporation. All Rights Reserved. |
透過LinkedIn, 每個人都可以成為公司代言人, 吸引
人才關注您公司的品牌, 文化, 和所有相關職缺訊息
29
Perks and benefits
54%66%
Culture and values
50%
Mission and vision
1 2016 Global Talent Trends Report
2 Member survey: “How and why people change jobs” – March 2015, 10.5k members
49%
of candidates say the #1 obstacle to changing jobs
is knowing what it’s really like to work at a company1
What candidates want to know most about your company:

30. Appendix:
Supplemental Slides

31. © 2016 LinkedIn Corporation. All Rights Reserved. | 31
+376%
increase in InMail Acceptance
Rate when member is
engaged* with your brand2
1 LinkedIn Internal Data, 2015
2 LinkedIn Internal Data, 2016. Engaged member = any member that was a follower, viewed your career page,
viewed one of your jobs, or was exposed to one of your ads within 60 days prior to receiving an InMail
450M+
LinkedIn members & two
new professionals
joining every second
80%
Increase in job
applications year-over-
year1
#1
Reason our members
visit company pages is
career research1
Inmail 回覆率低? 當公司與人才有更多的互動, 問題
迎刃而解, 因為他們已經更多認識您和您的公司!

32. © 2016 LinkedIn Corporation. All Rights Reserved. |
+35%
increase in response rate1
32
1 LinkedIn Internal Data, 2016
建議搭配使用LinkedIn Recruiter, 讓HR更容易直接找到哪
些人才, 已經在關注您的公司和雇主品牌, 增加Inmail 回覆率
和應徵成功率!

33. © 2016 LinkedIn Corporation. All Rights Reserved. |
Automatically pulls the most
relevant Career Pages
content into the job posting
33
豐富的 LinkedIn Career Page 內容, 能提供給求職者
更完整的使用者經驗, 以及更瞭解工作機會和您的公司

34. © 2016 LinkedIn Corporation. All Rights Reserved. |
Traffic-driving ads
increase your company
followers 68%1
Career Pages viewers are 46% more
likely to follow your company
when they see targeted content1
Followers are a warm talent pipeline:
3x more likely to apply to a job1
2x more likely to accept an InMail1
34
1 LinkedIn Internal Data, 2016
LinkedIn Career Page 提供的目標廣告內容, 能導引鎖
定的特定族群, 成為公司粉絲和關注公司動態, 同時成為公
司吸引人才的的秘密武器!

35. © 2016 LinkedIn Corporation. All Rights Reserved. |
Edit mode allows you
to preview or save
prior to publishing
Easily toggle
modules on or off
for every audience
view
Intuitive, in-line
editing experience
We’ll suggest
content based
on recency and
relevancy
35
沒有時間維護頁面? 不用擔心!
透過 Career Page Admin工具, 輕輕鬆鬆讓您20分鐘內搞定!!

36. © 2016 LinkedIn Corporation. All Rights Reserved. |
Seamlessly manage
multiple targeted audience
views in one place
Easily select which
pages to publish or
leave unpublished; quickly
duplicate or delete pages
36
沒有時間維護頁面? 不用擔心!
透過 Career Page Admin工具, 輕輕鬆鬆讓您20分鐘內搞定!!

37. © 2016 LinkedIn Corporation. All Rights Reserved. |
Without Career Pages: Only Overview
information, no control of ad space
With Career Pages: Overview, Jobs
& Life pages, ownership of ad space*
*Included with specific packages
37
公司有Career Page 與沒有Career Page的差異?
直覺性, 完整性, 互動性, 吸引並導引更多的人才來關注
粉絲! 粉絲!! 粉絲!!

38. © 2016 LinkedIn Corporation. All Rights Reserved. |
‘Enhanced Analytics’ helps you understand your
competition for talent in real-time
Insight Standard Enhanced
Visitor traffic, growth, demographics X X
Traffic by Audience View X X
Follower growth, demographics X X
Company Updates Engagement* X X
Admin functionality: export data, custom date range X X
Pipeline impact: % page visitors who view jobs, apply to jobs, and
become followers X X
Talent Flows: who are you losing talent to / gaining talent from X
Talent Attraction: companies whose employees are engaging most with
your page and jobs X
Applicant Behavior: companies that your applicant pool is also
interested in X
*Includes Impressions, Clicks, Likes, Social Actions (incl. Comments, Shares), Followers Acquired
(if sponsored); Data is updated every 24 hours
38

39. © 2016 LinkedIn Corporation. All Rights Reserved. |
‘Enhanced Analytics’ helps you understand your
competition for talent in real-time
See who you’re losing talent
to & gaining talent from
See companies that your
applicant pool is also
interested in
See whose employees are
engaging most with your page
39

40. © 2016 LinkedIn Corporation. All Rights Reserved. |
給人資的建議: 如何與行銷同仁協同合作,做出最棒的公司LinkedIn頁面
新舊版本 LinkedIn Career Page 準備事項差異說明(含Company Page)
Current Next Gen
Company logo, banner, slogan,
video, description (Company
Page)
PR or Marketing PR or Marketing
Employer branding banner,
slogan, video, company culture
description (Career Page)
HR HR
Company update (news) PR or Marketing PR or Marketing
Employee events updates
(news)
HR HR
Jobs posting HR HR
*Employee’s Post & Sharing
(New)
n/a HR and all employees
*Employee’s events photo
collecting (New)
n/a HR and all employees
Showcase pages Product Marketing Product Marketing

41. © 2016 LinkedIn Corporation. All Rights Reserved. |
參考連結:
• Introducing Next Gen of LinkedIn Career Page (video)
• LinkedIn Career Pages – official website
• Introducing Next Gen of LinkedIn Career Page (LinkedIn blog)
• ”您, 就是雇主品牌!”_Alex Chao’s post on LinkedIn
• 如何透過社群, 進行人才招募與做好雇主品牌 – Alex’s blog post
Reference clients
IBM: https://www.linkedin.com/company-beta/1009?pathWildcard=1009
Shangri-la Hotels & Resorts: https://www.linkedin.com/company-beta/8441/life
Vodafone: https://www.linkedin.com/company-beta/1217/life

42. ©2016 LinkedIn Corporation. All Rights Reserved.
想知道更多LinkedIn Career Page 產品訊息?
請洽 Andy Hu, LinkedIn 北亞行銷經理
ahu@linkedin.com