This document provides an agenda and information about LinkedIn's Agency Influencer 2017 program. It introduces Helen Girdlestone as Head of Agencies and gives an agenda for the event including a keynote from Mark Ritson and a panel with Tim Burrowes. It then provides details about LinkedIn's mission, how it empowers members through networking, staying connected, accessing education, and building professional brands. Statistics on LinkedIn's growth and engagement are also presented. The document outlines LinkedIn's methodology for tracking influencers based on metrics like profile views, connections, and content publishing/engagement. It describes the program, monthly leaderboards, and awards for the top 10 influencers.

1. Helen Girdlestone
Head of Agencies
James Sneddon
National Agency
Lead
Unlock Real
Potential with
LinkedIn
#agencyinfluencer2017

2. #agencyinfluencer2017
Welcome
Helen Girdlestone
Head of Agencies,
LinkedIn Australia

3. O N E .
T W O
.
T H R E E
.
F O U R .
LinkedIn
Agency
Influencer
Mark Ritson
Key Note
Tim Burrowes –
Panel
Dan Hochuli
Technical
A G E N D A
#agencyinfluencer2017

4. We empower
our members to
Network with your
professional world
Stay
Connected
Knowledge from
professional content
Stay
Informed
Access to online
education
Learn
Build your professional
brand and identity
Resume to
Reputation
#agencyinfluencer2017

5. Growing at 2+ members per second
we are the worlds largest professional network
500M
Members
130M+
APAC Members
8.9M+
ANZ Members
#agencyinfluencer2017

6. The largest distributor
of professional content
on the planet
9 Billion content impressions a
week
+40% increase in engaged feed
time
Almost 1,000 posts shared each
minute

7. LinkedIn Agency Influencer
ONE

8. O U R M I S S I O N
Connect the world’s professionals to make
them more productive and successful
#agencyinfluencer2017

9. Find Your Voice
AUSTRALI
AN
AUSTRALI
AN
N E W C O M E R
Agency Influencer
of the year
Agency Influencer
of the year
#agencyinfluencer2017

10. LinkedIn Agency Influencer
TRACKING
METHODOLOGY
Based on these metrics & weights, an aggregate Influencer Score will be
calculated. Winners will be named on a monthly basis and at the end of the
competition
PA S S I V E ’ A C T I V I T Y
Profile views (10%)
Connections (5%)
Skills endorsements (5%)
P U B L I S H I N G
A C T I V I T Y
Publishing frequency (15%)
Page views of articles (20%)
Engagement of articles (25%)
S O C I A L A C T I V I T Y
Share frequency (5%)
Engagement of shares (15%)

11. T H E P R O G R A M
Using key data points
LinkedIn will measure how
well you use LinkedIn to build
your reputation and that of
your agency
Monthly
leaderboards will
be shared on our
microsite and
through the trade
press
Program will last
5 months and
culminate in an
awards dinner for
the top 10
Influencers in
each category
We will announce
the category
winners for 2017!
LinkedIn & Mumbrella are looking for
Australia’s biggest Agency Influencers of
2017
#agencyinfluencer2017

12. IF YOU NEEDED
EXTRA INCENTIVE…
You
could
be
here!