LinkedIn Presentation - 8 March Hong Kong Event
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LinkedIn presentation slides for event: Win the war for talent with technology
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LinkedIn Presentation - 8 March Hong Kong Event
- 2. Tim Smith Manager, Corporate Solutions – Hong Kong & Taiwan
- 9. S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H Members Companies Jobs Skills Schools KnowledgeS C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H
- 12. 415M
- 21. 80%
- 23. Sources: *Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012; **Zero Moment of Truth Study, Google
- 24. Jo Chow Media Account Manager – North Asia Employer branding
- 25. standout from the crowd by being the best “you”
- 26. To ensure better hires, recruiters are willing to invest more on Social Media and Employment branding *The survey was completed by 1,404 recruiting and human resources professionals spanning several industries in July 2015.
- 27. To support the demands of modern business, 87% of interviewees are using LinkedIn in the recruiting process *The survey was completed by 1,404 recruiting and human resources professionals spanning several industries in July 2015.
- 28. Awareness Consideration Application The more they see you, the more they know you The more relevant your content, the more likely they are to consider applying Hard-to-Hire Talent Provide better candidate journey to attract passive candidates Hires The more personalized the experience, the higher the likelihood that applicants are a good fit for your company
- 29. 29 Build Awareness • Leverage employee ambassadors • Proactively reach out passive candidates
- 30. Leverage employee ambassadors Employee Profiles
- 31. Proactively reach out passive candidates Company Pages Groups Home Page Other Profiles
- 32. 32 Engage and Consideration • Showcase your employer brand in the career hub • Engage your followers with personalized content • Establish yourself as a thought leader • Promote your brand in LinkedIn Groups
- 33. Showcase your employer brand in the career hub Australia & New ZealandUniversityEngineering
- 34. Engage your followers with personalized content Company Updates
- 35. Establish yourself as a thought leader Long Form Articles
- 36. Promote your brand in LinkedIn Groups Group Discussion
- 37. 37 Convert to Application • Display the right jobs to the right candidates • Find and contact the right candidates • Convert qualified candidates into hires
- 38. Display the right jobs to the right candidates xyzCo Senior Software Engineer xyzCo · San Francisco Bay Area Erin Nicholas Kelly Gilbert Home Page Job Search Page Mobile Newsfeed Email Job Alert
- 39. Find and contact the right candidates Recruiter Dashboard
- 40. Convert qualified candidates into hires Recruiter InMails
- 41. “A lot of people are reluctant to use social media for recruitment. They do what they’ve always done. But they can’t deny the results – better quality people with little cost.” - Fredrik Tukk, Head of Communication, Branding & Marketing of Maersk Drilling
- 42. 42
Editor's Notes
- In the next 25 minutes, we’ll talk about what our company does and how we deliver value for both individuals and companies You know that the world is constantly changing. Competition is changing. The market is changing. And you know that technology can often be a disruptor and a cause of that change. But you also know that technology can be a force for good. In this world of constant change, you need to be adapting all the time and embrace technology as a way to navigate this change. At LinkedIn, we believe that our role is to help individuals and companies navigate the 21st century global economy And despite the constant change, we believe that there are some universal truths that really guide us as a company
- The first is that the potential for success exists within each of us The second is that relationships are the fundamental key to success
- We operationalize these concepts and create a business around these ideas with our vision. It’s our true north. Our dream. And it’s to create economic opportunity for every member of the global workforce. That’s over 3 billion people in the world.
- We’re operationalizing our vision through the world’s first economic graph, which is about digitally mapping the global economy We aim to include all: Members of the global workforce; Companies in the world; Jobs those companies offer; Skills required to obtain those jobs; Schools offering a path to acquire those skills; and Knowledge of every member, company, and university
- Our mission is our overarching objective; It’s to connect the world’s professionals to make them more productive and successful We’ve always been 100% focused on professionals, the 780mm professionals, knowledge workers, and students worldwide
- We’re the most effective platform for building relationships with the world’s professionals And with that global reach comes activity and engagement at massive scale
- Over 380mm members so you can find the right person or people to focus on And 2b member updates per week so that you know what people are talking about and how you can add value And billions of relationships that enable us to reveal the connection paths that you can leverage for warm introductions
- We connect you to opportunity. And when I say opportunity, I mean opportunity in the broadest sense. It’s not just about getting a job. It’s about all the opportunities that exist to help you grow as a professional and help you be successful in your career. We’ll talk a little more about how opportunity comes to life for both our members and customers next
- For our free members, there are 3 main ways that we deliver value for them: We help them (1) connect to their professional world (e.g. network updates, messaging, profile); (2) stay informed through professional news and knowledge (e.g. Pulse, publishing platform, Lynda.com); (3) get hired and build their careers (e.g. passive recruiting, active job seekers, career planning)
- So whether you’re sharing or publishing content, connecting with other professionals, editing your profile, commenting, or liking, all of these actions generate all this data that flows through our ecosystem
- The symbols represent all the activity on the network, and it’s that data in turn that provides the value we provide to companies
- Talent Solutions is all about recruiting and retaining the best talent at scale It’s becoming harder to source and build relationships with talent. Why is that so?
- The talent landscape is changing. This means that you need to really focus both on building and nurturing relationships with prospective candidates and the existing talent that lives within your organization.
- And traditionally these things have lived in silos with talent acquisition sitting on one end and talent management on another end
- It’s challenging to build relationships between brands and the world’s professionals, which you need to acquire customers Why? The buyer’s journey has changed. It isn’t linear and buyers make it through 90% of the journey before reaching out
- Focusing the attention of prospective candidates
- Providing trusted guidance that drives consideration of fit.
- Treat your candidates like clients, build a career hub on LinkedIn that communicates to their needs
- There is an extraordinary opportunity to get your message right in the personal news feed of the people that matter…
- Personalizing the experience and continuing to consult and provide guidance.
- LinkedIn Recruiter InMails help to personalise your message/outreach