Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Promote & Engage: Ways To Amplify
Your Talent Brand
Etienne Tremblin

Sarah Penrose

Media Solutions
Consultant
LinkedIn

...
#intalent

Agenda

1

Define

2

Leverage

3

Amplify
Define
#intalent

The Building Blocks of Your Brand

Employer
Value
Proposition

Employer Brand

Talent Brand
#intalent

Why you should invest in your talent brand

Lower cost per hire by
up to 50%.

Reduce employee
turnover by up t...
#intalent

Let your talent brand journey begin!

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

Get buy-in

Listen and
learn

Cra...
#intalent

Your culture is your brand
– Tony Hsieh CEO Zappos.com
#intalent

Does everyone who works at British American
Tobacco smoke?
Leverage your assets
#intalent

What makes good content

1

LINKEDIN TODAY

7

GOOGLE ALERTS

2

DEPARTMENT BLOG

8

INDUSTRY PUBLICATIONS

3

...
#intalent

What makes good content

Including a link can
drive twice the
engagement than
posts without links

Images on av...
#intalent

Leverage your existing content and streams
#intalent

Your employees are your best ambassadors
 Encourage ‘Share and Tell’
 Develop and communicate Social Media Gu...
#intalent

Influence your stakeholders
Amplify
#intalent

It all starts with the profile

Engaging, friendly
picture

Links

Arresting summary

Descriptive
headline
#intalent

Spruce up your Company Page
#intalent

Use Targeted Status Updates

Mix it up
Have a plan
Stay on brand
Sponsor your updates
#intalent

Launch your Career Page

Think visually

Think digitally.

Think video

Think customised
#intalent

Amplify your Talent Brand through
Jobs
SCIENCE

ART

Avoid overly-creative job titles.

Use your job post as a ...
#intalent

Promoting your talent brand beyond LinkedIn
ASOS

2,645,000
LIKES

548,000
FOLLOWERS

1,000,000
FOLLOWERS

2,25...
#intalent

Key indicators of talent brand success

1

In-house

2

Online

3

Talent Brand Index
#intalent

Talent Brand Index

Talent Brand Reach

1,556,590
members

Talent that’s familiar with you as an
employer
Viewi...
#intalent

BAT Talent brand index progression
16%
16%

14%
14%
12%

13%
11%

10%
9%

8%
7%

6%

6%

6%

6%

6%

6%

7%

6%...
Key Takeaways
#intalent

Key takeaways

1

Be authentic

2

Be experimental

3

Be clued-up
Q&A
Promote & Engage: Ways To Amplify Your Talent Brand Talent Connect London 2013
Upcoming SlideShare
Loading in …5
×

Promote & Engage: Ways To Amplify Your Talent Brand Talent Connect London 2013

1,495 views

Published on

In this session from Talent Connect London, LinkedIn's Etienne Tremblin and British American Tobacco's Sarah Penrose cover all the top ways to boost your talent brand, and include information on measurement of your message through the Talent Brand Index.

Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj

Published in: Business, Career
  • Be the first to comment

Promote & Engage: Ways To Amplify Your Talent Brand Talent Connect London 2013

  1. 1. Promote & Engage: Ways To Amplify Your Talent Brand Etienne Tremblin Sarah Penrose Media Solutions Consultant LinkedIn Global Talent Acquisition Marketing Manager British American Tobacco
  2. 2. #intalent Agenda 1 Define 2 Leverage 3 Amplify
  3. 3. Define
  4. 4. #intalent The Building Blocks of Your Brand Employer Value Proposition Employer Brand Talent Brand
  5. 5. #intalent Why you should invest in your talent brand Lower cost per hire by up to 50%. Reduce employee turnover by up to 28%. Influence the conversation with candidates.
  6. 6. #intalent Let your talent brand journey begin! STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 Get buy-in Listen and learn Craft your approach Promote and engage Measure and adjust  True  Credible  Attractive  Distinct  Sustainable
  7. 7. #intalent Your culture is your brand – Tony Hsieh CEO Zappos.com
  8. 8. #intalent Does everyone who works at British American Tobacco smoke?
  9. 9. Leverage your assets
  10. 10. #intalent What makes good content 1 LINKEDIN TODAY 7 GOOGLE ALERTS 2 DEPARTMENT BLOG 8 INDUSTRY PUBLICATIONS 3 INDIVIDUAL BLOG 9 THOUGHT LEADERS 4 PHOTO 10 POP CULTURE 5 INTERNAL COMMUNICATIONS 11 HUMOUR 6 HIRING TEAM 12 YOU TUBE
  11. 11. #intalent What makes good content Including a link can drive twice the engagement than posts without links Images on average result in a 98% higher comment rate Links to YouTube videos play directly in the LinkedIn feed and typically results in a 75% higher share rate
  12. 12. #intalent Leverage your existing content and streams
  13. 13. #intalent Your employees are your best ambassadors  Encourage ‘Share and Tell’  Develop and communicate Social Media Guidelines  Bring cross-functional teams together
  14. 14. #intalent Influence your stakeholders
  15. 15. Amplify
  16. 16. #intalent It all starts with the profile Engaging, friendly picture Links Arresting summary Descriptive headline
  17. 17. #intalent Spruce up your Company Page
  18. 18. #intalent Use Targeted Status Updates Mix it up Have a plan Stay on brand Sponsor your updates
  19. 19. #intalent Launch your Career Page Think visually Think digitally. Think video Think customised
  20. 20. #intalent Amplify your Talent Brand through Jobs SCIENCE ART Avoid overly-creative job titles. Use your job post as a talent branding vehicle. Tie the job to your LinkedIn Company Page. Showcase the position’s impact. Give high-priority positions extra oomph. Try a conversational tone.
  21. 21. #intalent Promoting your talent brand beyond LinkedIn ASOS 2,645,000 LIKES 548,000 FOLLOWERS 1,000,000 FOLLOWERS 2,255,000 FOLLOWERS 780,000 VIEWS
  22. 22. #intalent Key indicators of talent brand success 1 In-house 2 Online 3 Talent Brand Index
  23. 23. #intalent Talent Brand Index Talent Brand Reach 1,556,590 members Talent that’s familiar with you as an employer Viewing employee profiles Connecting with your employees Talent Brand Engagement 241,457 members Talent that is interested in you as an employer Researching company and career pages Following your company Talent Talent Brand Index Viewing jobs and applying 16%
  24. 24. #intalent BAT Talent brand index progression 16% 16% 14% 14% 12% 13% 11% 10% 9% 8% 7% 6% 6% 6% 6% 6% 6% 7% 6% 4% 2% 0% Aug 12 Sept 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 June 13 July 13 Aug 13
  25. 25. Key Takeaways
  26. 26. #intalent Key takeaways 1 Be authentic 2 Be experimental 3 Be clued-up
  27. 27. Q&A

×