Kim Jokisch of Red Hat discusses creating an effective employment branding strategy, including doing research, being consistent, differentiating yourself, and engaging ambassadors. Linda Descano of Citi discusses Citi's content marketing strategy, which includes producing various types of content to educate consumers, build trust, and drive advocacy. Citi plans content based on consumer and business inputs, produces content with agency partners, publishes on owned and partner channels, and promotes content through social media and paid/earned media to measure success metrics like reach and brand health.
ConnectIN San Francisco - Small but Mighty, Small Teams with Big AmbitionsKyle Poll
LinkedIn's ConnectIn Customer event in San Francisco featured this session with content tailored to smaller recruitment teams with big ambitions. Take a look at the road map to creating a powerful Talent Brand, even as a small business.
Moneyball For Talent Acquisition - Atlanta 08.06.13. -Kyle Poll
Moneyball transformed baseball and we think it's time for data to do the same thing to Talent Acquisition. Attached are the slides from a presentation at the LinkedIn "ConnectIn" event held in Atlanta on August 6, 2013.
Learn InMail best practices on how to differentiate your opportunity and how to structure your messages to stand out from the rest.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
From ConnectIn, click through to see why the powerful combination of insights and relationships is vital to modern talent acquisition today.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
ConnectIN San Francisco - Small but Mighty, Small Teams with Big AmbitionsKyle Poll
LinkedIn's ConnectIn Customer event in San Francisco featured this session with content tailored to smaller recruitment teams with big ambitions. Take a look at the road map to creating a powerful Talent Brand, even as a small business.
Moneyball For Talent Acquisition - Atlanta 08.06.13. -Kyle Poll
Moneyball transformed baseball and we think it's time for data to do the same thing to Talent Acquisition. Attached are the slides from a presentation at the LinkedIn "ConnectIn" event held in Atlanta on August 6, 2013.
Learn InMail best practices on how to differentiate your opportunity and how to structure your messages to stand out from the rest.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
From ConnectIn, click through to see why the powerful combination of insights and relationships is vital to modern talent acquisition today.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
Put Content Marketing To Work On Your WebsiteNewt Barrett
This is a presentation targeting small business owners and executives to help them think about how to use content marketing to improve the effectiveness and appeal of their websites.
HOW WE ADVOCATED FOR INBOUND, UPSOLD ACCOUNTS, AND BUILT A BETTER ORGANIZATIO...HubSpot
In this session Drew Himel from PCR Agency will walk you through how his agency added close to $500,000 in new revenue in less than 8 months through upselling his existing client base and helped PCR become the fastest partner ever to reach Platinum. The session will cover the exact process PCR used to identify which clients were great candidates for upselling to Inbound Marketing and which clients they realized were profit suckers and how they handled each. Once you have identified which clients are the best fit for inbound marketing the next step is coming up with a well organized sales approach. You will walk away from this session with the exact questions PCR used, what documents and presentations they presented to advocate for an Inbound Marketing Budget and how they differentiated themselves from a Upselling clients is the critical first step but once you have sold an account, how do you implement the strategy outlined? The presentation will go over the exact proposals PCR used, their unique approach to fulfilling Inbound for clients, and the structure of clients meetings and what they cover. Drew will go over in detail how he completely reorganized his entire staff to become a full Inbound Marketing Agency. You will leave with the personality testing he uses to identify Inbound Marketers, interview process, training and education for employees.
Comparing 12 Website Designs and BrandingJessica Jobes
In this information overloaded world, you only have seconds to capture someone's attention with your website. Are you sending the right signals? Take a look at these 12 websites from Seattle Creative Agencies and see what people think. Which company is Innovative? Which is Fun? How about Established or Feminine?
INBOUND fuels the passion that drives the most innovative and successful business leaders of our time.
INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2014, we had 10,000+ attendees from all around the world and we're excited to be bigger than ever this year.
This is a session delivered by Cassie Ruggiero, VP PR, and Cole Wirpel, VP Operations for GIP, about B2B Marketing. You can use this as a brief overview for national and local activities to drive more sales meetings, higher conversion rates from meetings to TN raising, and larger contracts
Millennials are the largest, most diverse generation around the globe. By 2020, they will make up 50% of the workforce. Marketers are desperately trying to understand this group because they know how much purchasing power millennials already have (around $1 trillion annually – nothing to sneeze at), and that they’ll only get more powerful in the next decade.
There are 114 million millennials on LinkedIn alone. Reaching them effectively begins with understanding their unique mindset.
That’s why we’ve gathered a group of top millennial marketers to discuss:
• How millennials make purchasing decisions
• Advice for marketers looking to reach millennials
• What millennials predict for the future of marketing
• What millennials want in a job
• Personal branding tips for fellow millennials
Whether you’re a millennial, or a marketer looking to better understand millennials, this deck from our live video webinar is for you.
There are over 13 million Company Pages on LinkedIn. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business.
LinkedIn Company Pages 101 will help you learn:
• The basics of setting up a LinkedIn Company Page and publishing updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page
Watch this video to see how you can leverage LinkedIn's Sales Navigator platform to help you find new clients and sustain your relationships at scale when they are increasingly on social media.
Learn how to easily connect your job posts to LinkedIn members with the right skills and expertise.
For an overview of job posts on LinkedIn: http://bit.ly/1Tz7x7u
To learn more best practices for writing job descriptions: http://bit.ly/1Tz8nkL
Become the SEO reseller of the best Indian SEO company with ISO certification and over 8 years of expertise in search engine optimization and social media promotion
This is the Metis way. We:
- Take risks
- Do our best work when the stakes are highest
- Earn respect by thinking and acting outside the confines of convention
Are you in?
Industry research has shown that candidates need 3-10 touches before applying. You can't win talent overnight, but you can influence people along their journey and help them make the right decision about their next career move. By creating and sharing unique, informative content across social platforms, you can engage your target audience and showcase your culture. On top of that, our research found that when people see company content first, it can boost application rates on LinkedIn by up to 65%! This presentation, originally presented as a webcast, will teach you about the importance of content marketing as it relates to lead generation. You will learn tips and best practices for creating, distributing, and optimizing your content – ultimately helping you build a targeted pipeline of qualified talent.
Learn more about our solutions at business.linkedin.com/talent-solutions
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Robyn from Xactly shares her experience using their AdvocateHub, Friend's of Xactly (FOX) to win industry awards, LinkedIn recommendations and product reviews.
Put Content Marketing To Work On Your WebsiteNewt Barrett
This is a presentation targeting small business owners and executives to help them think about how to use content marketing to improve the effectiveness and appeal of their websites.
HOW WE ADVOCATED FOR INBOUND, UPSOLD ACCOUNTS, AND BUILT A BETTER ORGANIZATIO...HubSpot
In this session Drew Himel from PCR Agency will walk you through how his agency added close to $500,000 in new revenue in less than 8 months through upselling his existing client base and helped PCR become the fastest partner ever to reach Platinum. The session will cover the exact process PCR used to identify which clients were great candidates for upselling to Inbound Marketing and which clients they realized were profit suckers and how they handled each. Once you have identified which clients are the best fit for inbound marketing the next step is coming up with a well organized sales approach. You will walk away from this session with the exact questions PCR used, what documents and presentations they presented to advocate for an Inbound Marketing Budget and how they differentiated themselves from a Upselling clients is the critical first step but once you have sold an account, how do you implement the strategy outlined? The presentation will go over the exact proposals PCR used, their unique approach to fulfilling Inbound for clients, and the structure of clients meetings and what they cover. Drew will go over in detail how he completely reorganized his entire staff to become a full Inbound Marketing Agency. You will leave with the personality testing he uses to identify Inbound Marketers, interview process, training and education for employees.
Comparing 12 Website Designs and BrandingJessica Jobes
In this information overloaded world, you only have seconds to capture someone's attention with your website. Are you sending the right signals? Take a look at these 12 websites from Seattle Creative Agencies and see what people think. Which company is Innovative? Which is Fun? How about Established or Feminine?
INBOUND fuels the passion that drives the most innovative and successful business leaders of our time.
INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2014, we had 10,000+ attendees from all around the world and we're excited to be bigger than ever this year.
This is a session delivered by Cassie Ruggiero, VP PR, and Cole Wirpel, VP Operations for GIP, about B2B Marketing. You can use this as a brief overview for national and local activities to drive more sales meetings, higher conversion rates from meetings to TN raising, and larger contracts
Millennials are the largest, most diverse generation around the globe. By 2020, they will make up 50% of the workforce. Marketers are desperately trying to understand this group because they know how much purchasing power millennials already have (around $1 trillion annually – nothing to sneeze at), and that they’ll only get more powerful in the next decade.
There are 114 million millennials on LinkedIn alone. Reaching them effectively begins with understanding their unique mindset.
That’s why we’ve gathered a group of top millennial marketers to discuss:
• How millennials make purchasing decisions
• Advice for marketers looking to reach millennials
• What millennials predict for the future of marketing
• What millennials want in a job
• Personal branding tips for fellow millennials
Whether you’re a millennial, or a marketer looking to better understand millennials, this deck from our live video webinar is for you.
There are over 13 million Company Pages on LinkedIn. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business.
LinkedIn Company Pages 101 will help you learn:
• The basics of setting up a LinkedIn Company Page and publishing updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page
Watch this video to see how you can leverage LinkedIn's Sales Navigator platform to help you find new clients and sustain your relationships at scale when they are increasingly on social media.
Learn how to easily connect your job posts to LinkedIn members with the right skills and expertise.
For an overview of job posts on LinkedIn: http://bit.ly/1Tz7x7u
To learn more best practices for writing job descriptions: http://bit.ly/1Tz8nkL
Become the SEO reseller of the best Indian SEO company with ISO certification and over 8 years of expertise in search engine optimization and social media promotion
This is the Metis way. We:
- Take risks
- Do our best work when the stakes are highest
- Earn respect by thinking and acting outside the confines of convention
Are you in?
Industry research has shown that candidates need 3-10 touches before applying. You can't win talent overnight, but you can influence people along their journey and help them make the right decision about their next career move. By creating and sharing unique, informative content across social platforms, you can engage your target audience and showcase your culture. On top of that, our research found that when people see company content first, it can boost application rates on LinkedIn by up to 65%! This presentation, originally presented as a webcast, will teach you about the importance of content marketing as it relates to lead generation. You will learn tips and best practices for creating, distributing, and optimizing your content – ultimately helping you build a targeted pipeline of qualified talent.
Learn more about our solutions at business.linkedin.com/talent-solutions
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Robyn from Xactly shares her experience using their AdvocateHub, Friend's of Xactly (FOX) to win industry awards, LinkedIn recommendations and product reviews.
El Contrato para la Formación y el Aprendizaje es una modalidad de contratación destinada a favorecer la inserción laboral de los jóvenes que no tienen formación específica para el puesto de trabajo que van a desempeñar
6 מפתחות הזהב שיפתחו לך את דלות אחראיות רווחה בארגוניםForumR
אם אתה רוצה לעבוד עם אחראיות רווחה בארגונים, הספר הזה בדיוק בשבילך!
בספר מובאים לך 6 מפתחות זהב, שילמדו אותך כיצד לתקשר עם אחראיות רווחה בארגונים בצורה נכונה, ולסגור עימן עסקאות רבות בקלות ובמהירות!
Modern Marketing & Recruitment: Best Practices for Talent Acquisition Leaders...LinkedIn Talent Solutions
Marketing and recruitment join forces as Linda Descano, Head of Content & Social at Citi, and Kim Jokisch, Director of Employment Branding & Media at Red Hat, share how talent acquisition leaders can apply core marketing and content best practices to recruitment.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
How can you strategize to strengthen your talent brand, knock out the competition, and improve your sourcing? Click through to see five areas that talent acquisition teams should plan and prioritize in 2014.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
In today’s online marketing world, content is king. You already have knowledge your audience finds valuable – now you need to use this as an asset for growth. Original content is the vehicle to position your brand as a leading authority in your industry.
However, effective content marketing is a challenge. Consistently creating and distributing content that performs is a challenge for marketing teams of all sizes. In fact, Content Marketing Institute studies have found that only 38% of marketers in 2015 say that their organization is at least “effective” at content marketing.
This presentation covers the 8 steps to effectively building your brand’s influence using content marketing, including:
1) How to create content that is truly valuable to your audience
2) How to get your content published in influential sites your audience is reading
3) How to create content on a consistent basis with limited resources
4) What to do with this content to create significant and measurable ROI
In this free webinar, Meritage Talent Solution's founder, Kara Yarnot, and LinkedIn’s Pam Hoadley introduce LinkedIn’s Strategic Talent Acquisition Roadmap. This framework can help you transform your talent acquisition organization from traditional to strategic, making your team instrumental to the success of the business.
Read more on the LinkedIn Talent Blog: http://linkd.in/1uazCmc
Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
From SourceIn 2013, learn how search and staffing firms can leverage content marketing to attract and find candidates for clients.
Learn more about LinkedIn Talent Solutions for recruitment firms: http://linkd.in/1iTsTH5
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Think Like a Marketer, Act Like a Recruiter | Talent Connect San Francisco 2014LinkedIn Talent Solutions
Take a page out of the marketing playbook by developing robust talent pools in the same way marketers perform market segmentation to define their target demographics.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Come, take a peek into Yellow Seed and everything about us. Still buzzing with queries? Simply write to us at contact@itsyellowseed.com and we’ll sort you out!
Learn more about your Talent Brand Index at http://linkd.in/1CHwo0I.
In today’s competition for top talent, your reputation as an employer is a key factor in whether a candidate will take your job – or leave it.
The bottom line impact is real: a strong talent brand reduces cost per hire by up to 50% and lowers turnover rates by 28%.
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014LinkedIn Talent Solutions
From Talent Connect San Francisco, learn how to navigate the new LinkedIn profile page as well as other tools to help you build your personal and professional brand.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Building a social strategy on LinkedIn is vital for Hong Kong's small businesses today. With 1+ million members in Hong Kong, the network will not only give you exposure to potential leads, customers and candidates, but also the ability to engage in discussions that pertain to your industry, ultimately positioning you and your small business as a thought leader.
Led by our own experts Lauren Gilbert and Mandy Wong, the March session will focus on Building a Social Strategy:
- How does social change the way we do business?
- How does an effective content marketing strategy change the game?
- How do I measure my success on LinkedIn?
Bring Your Talent Brand to Life in 4 Steps | Talent Connect San Francisco 2014LinkedIn Talent Solutions
Learn how to leverage the information from your LinkedIn Career Page to share content and elevate your company's message and brand to the talent you’re looking to engage.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Modern Marketing & Recruiting
1. #intalent
Kim Jokisch
Director, Employment Branding + Media
Red Hat
Modern Marketing & Recruitment:
Best Practices for Talent Acquisition Leaders
Linda Descano, CFA®
Managing Director and Head of Content Creation & Partnerships
Citi
5. #intalent
WHAT WE’LL DISCUSS
• Strategy 101
• Tips for creating an effective employment branding strategy
• How Red Hat’s employment brand helps us recruit top talent
21. #intalent
• My role at Citi
• How content can help brands build
advocacy and trust
• How Citi approaches content
marketing
• How we measure success
Overview
23. #intalent
What Type of Content Do We Produce?
Videos"
Social
media"
Content"
Blog posts"
Articles"
SlideShare
Presentations
Infographics
24. #intalent
Why Do We Create Content?
To educate and inform consumers with solutions
to their financial concerns
To demonstrate the value of Citi’s products and
services in a relevant, meaningful context
To provide opportunities to amplify our messaging
through social sharing and PR
To encourage positive social conversation about Citi
TO BUILD TRUST AND DRIVE ADVOCACY FOR THE CITI BRAND
25. #intalent
Eyeballs BuyersAwareness PreferenceConsideration Action Loyalty Eyeballs
Buyers
Contributors
Peer
reviews
Competitive
alternatives
Recommendations
from friends
User-generated
content
The Traditional Marketing “Funnel” The New Marketing Paradigm
Source: Forrester, Inc.
Why is Content Marketing Important?
26. #intalent
What Does This Mean for Brands?
Teach me,
don’t tell me.
Focus on my
needs, not your
products.
Put value first and
pitch second.
Be present
where I live.
Treat us as people,
not portfolios.
28. #intalent
How Do We Plan Our Content Calendar?
Consumer Inputs Business Inputs
Customer Insights
Seasonal Themes
Trending Topics
ATL Calendar
LoB/Product Launches
Enterprise Tentpoles
29. #intalent
How Do We Produce Content?
2.
Develop
content
1.
Brief
agency
partners
3.
Obtain
business
and legal
approval
4.
Finalize
content
calendar
30. #intalent
Where is Content Published?
Citi-Owned
Channels
Media Partners Editorial Partners
Citi Web Sites and
Blogs
Email Newsletters
Mobile Apps
Social Media
Channels
ATL Campaign
Extensions
Native Advertising
LinkedIn
SlideShare
Yahoo! Finance
Network
Content-Sharing
Partnerships
Influencer Blogs
34. #intalent
How Do We Promote Our Content?
Social
Activations
Influencer
Amplification
Partner
Amplification
PR Outreach
Facebook “f” Logo CMYK / .eps Facebook “f” Logo CMYK / .eps
Content
37. #intalent
Reach and Amplification Consumer Brand Health
and Customer NPS
Employer Brand
Health
Engagement
Total Reach
(Impressions)
Paid
Reach
Amplification
(“Earned” Reach)
8 Clicks
LikesC
Comments?
4 Shares
How Do We Measure Success?
38. #intalent
Key Takeaways
1. Deliver value.
2. Plan strategically, rather than in a silo.
3. Speak in a human, authentic voice.
4. Teach rather than tell.
5. Drive relationships, not transactions.
6. Contribute to conversations rather than crowd out other voices.
7. Mind your audience’s mindset.
39. #intalent
Kim Jokisch
Director, Employment Branding & Media
Red Hat
Thank you
@kimjokisch
Kim Jokisch
Linda Descano, CFA®
Managing Director and Head of Content Creation &
Partnerships
Citi
@lindadescano
Linda Descano