Ever had trouble getting your SEO changed implemented? Ever wanted to see what someone like Judith Lewis http://twitter.com/Judith

1. Getting Things Done – Making Sure Search Work Is Implemented

2. Getting It Done Internal stakeholders Winning Hearts & Minds Keeping Search Front-of-Mind & Internal Champions Your Spirits – Keep Them Up!

3. Internal stakeholders ? ? ? Image credit Spyderella

4. Internal stakeholders Can help champion your cause Vital to win over Not always obvious - a programmer could be as much a stakeholder as the MD Programmers love cakes Everyone loves to feel important Get chatty Market yourself Devise a business case for changes both for developers & management

5. Getting SEO Done Get people onboard with both practical & business cases Programmers (mostly) like coffee & cakes Always go to meetings with yummy goodness Image credit Virus in Training Image credit chantastic

6. Do it in an SEO  way or else! Internal Advocate

7. How I did it Presentations to senior management focusing on cost savings

8. How I did it Meetings with management & developers presenting business case plus cost benefits

9. How I did it Giving alternatives, explaining benefit, offering different options “yes you absolutely could. We’d take a hit on traffic and rank less well but yes we can.” “My way may not seem idea but here, have a cupcake and let me explain...”

10. How I did it Internal Marketing- interesting news emails (nothing formal), etc Friendly reminder emails, chatty emails, keeping in regular contact

11. How I did it Being pleasant Geekiness Personality Inspiring Business Cases Internal Champions

12. ? QUESTIONS?

13. Thank you! Judith Lewis decabbit@gmail.com SEO-Chicks.com MostlyAboutChocolate.com