Attract Millennial Talent with Social Media Engagement
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The document discusses how to attract and engage millennial talent. It begins by introducing the different generational cohorts and their usage of social media. It then notes that most graduates change jobs within their first three years, switching jobs multiple times. The document advocates adopting a candidate-first recruitment approach that focuses on understanding job seekers rather than solely promoting the company. It outlines how to build an employer brand, engage candidates through customized content on social media, and leverage employee networks to recruit qualified candidates.
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Attract Millennial Talent with Social Media Engagement
- 1. How to Attract and Engage Millennial Talent
- 2. Today’s speaker Jo Chow Media Account Manager
- 4. Baby Boomers 1945-1960 (age 56-71) Gen X 1961-1980 (age 36-55) Gen Y (Millennials) 1981-1995 (age 21-35)
- 5. Follow your company on social media 12% 18% 22% Source: Barclays, University of Liverpool, LinkedIn 2016 Talent Trends Report
- 6. behavior and expectations are different amongst social platforms
- 7. Most of graduates switch jobs within their initial three years of employment and more than one-third switch jobs two or more times during the same period.
- 9. Are you a candidate first business? Progressive Recruitment Candidate First “Let me help you understand us” Traditional Recruitment Company First “Why do you want to work for me?”
- 11. Build Engage Recruit How do our clients achieve success on LinkedIn
- 12. Proactively reach out passive candidates Company Pages Groups Home Page Other Profiles Build
- 13. Engage your targeted candidates with customized content Engage IDA Singapore - Tech Associates Campaign
- 14. Showcase your employer brand in the customized career hub Tricor Services Limited Graduates Career Page AIA HK Internship Career Page HSBC APAC Graduates Career Page Engage
- 15. Leverage your employees’ connection to make good referrals Make referrals from your connection Recruit
- 16. Personalize your message and convert qualified candidates into hires IDA Singapore - Tech Associates Campaign Microsoft - MBA Graduates Campaign Recruit
- 17. Build Engage Recruit Easier to hire your targeted candidates with strong employer brand and engagement
- 18. ©2014 LinkedIn Corporation. All Rights Reserved.
Editor's Notes
- So today’s challenge for most organizations is finding new ways to embrace the Millennial generation and this is where companies and brands now have to take a more candidate centric approach
- In more practical terms, what does it mean to your brand? 3 immediate implications: You must know your customer well (the real people, not the numbers): who are they, what are they trying to accomplish and where can you find them? And be confident that you’re reaching the right people. Next, you need to build trust, and you do that by helping them reach their goals with relevant content you’re offering them. Become more relevant by changing your mantra from "always be selling" to "always be helping". Finally, given that the early stages of the buying cycle are so important to get your brand even considered for a purchase, you should invest in a constant presence. Be there for your clients when and where they need you, not just when you need them. Being everywhere means being present not only in all geographies, but also in all moments and platforms that are important to your audience.