SlideShare a Scribd company logo
Small Business Hiring: 
Make Your Talent Brand Recruit for You
Meet your presenters! 
Lauren Hodgson 
Sr. Manager, Talent Tractor Beam 
Infusionsoft 
Khary Francis 
Product Marketing Manager 
LinkedIn Talent Solutions 
#HireToWin
Tactics for building your 
talent brand 
#HireToWin
Infusionsoft 
+ the Talent Tractor Beam 
#HireToWin

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STEP 1: 
Get crystal clear on who you 
need 
#HireToWin
6 
The WHO
Step 1: Get crystal clear on who you need 
Make up the person you want to hire. Let’s call him.. 
PAT 
What would make 
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like doing this work? Where does Pat hang out? 
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Craig Ringland, LinkedIn Do you want to stand out in the recruiting crowd? LinkedIn Recruiter Certification is the only credential that differentiates you as a LinkedIn Recruiter expert to your network. Join our session so we can walk you through what learning steps you will need to take to prepare for Certification which will serve to validate your enhanced skills in finding, engaging and managing talent effectively with LinkedIn Recruiter! Key highlights: Why it is important as a recruiter to have that competitive edge that will allow you stand out among your peers. Knowledge of the learning tracks that are available to you to enhance your LinkedIn Recruiter skills to prepare for Certification. The options available to you to take the LinkedIn Certified Professional - Recruiter exam. Success stories of how some of our clients have aligned LinkedIn Certified Professional - Recruiter to drive success across their recruitment teams. Check out the best of Talent Connect: http://bit.ly/2e5ojNe

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Step 1: Get crystal clear on who you need 
The interview process is part of branding 
Give candidates projects to complete to help you identify 
if they align with your needs 
Infusionsoft’s project for Master of First Impressions (receptionist) 
Project is submitted with application 
#HireToWin
Step 1: Get crystal clear on who you need 
Create a visual job description 
#HireToWin
Step 2: 
Treat hiring like it’s marketing 
#HireToWin
STEP 2: Treat hiring like it’s marketing 
Create your value proposition 
Infusionsoft’s value proposition for engineers: 
§ Alignment towards small businesses 
§ Continuous delivery 
§ Empowerment coupled with a framework to execute 
§ Mastery 
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Have you thought about using LinkedIn for recruiting or raising awareness for your nonprofit? Do you wish someone would walk through it? (Or are you a great user, and know someone else on your team that could use an intro?) We've been growing our offerings for nonprofits. In this presentation, you'll get a full overview of our free and discounted products and learn what works best for you. - How to establish your nonprofit's presence & brand - Fresh ideas on how to attract candidates to your nonprofit - Recruiting volunteers, employees, and donors To learn more about our offerings, visit us here: http://bit.ly/2b6OdKb

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Step 2: Treat hiring like it’s marketing 
Infusionsoft on… 
Careers Page 
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Step 2: Treat hiring like it’s marketing 
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Step 2: Treat hiring like it’s marketing 
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Step 2. Treat hiring like it’s marketing 
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Java Developer job description 
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…What You’ll Create 
…Meet the Team 
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Step 2:Treat hiring like it’s marketing 
Infusionsoft’s video for Product Development talent 
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ability to grow and work with smart people. 
#HireToWin
Step 3: 
Employees as marketers 
*Infusionites* 
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staffingcontent marketingsocial media
Your checklist 
ü Get crystal clear on who you need 
• Create a persona for your next hire. 
• Define the 5 things they MUST have and test for them. 
• Develop projects for candidates that will help you evaluate if they’re a good fit. 
• Create a visual job description to engage and educate your team. 
ü Treat hiring like it’s marketing 
• Define your value proposition for each role. 
• Amplify what makes your company unique on LinkedIn and other social media. 
• Use your website to share your values, culture videos, and what kind of people you want. 
• Get creative with job descriptions – make them visual and speak the candidates language. 
ü Use your employees as marketers 
• Encourage employees to share updates, company culture, and jobs with their networks. 
• Provide employees with sample tweets and posts they can use. 
• Give employees tips on their Linkedin profiles – develop a tip sheet! 
• Encourage and celebrate employee referrals. 
#HireToWin
You’re Invited to watch Talent Connect Live! 
What: Live broadcast of Talent 
Connect 2014 
When: Oct 21 and Oct 22 
Register: 
http://lnkd.in/talentconnectlive 
Perks: 
• Hosted broadcast with commentary 
• Early access to TC365, post-event 
website 
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  • 1. Small Business Hiring: Make Your Talent Brand Recruit for You
  • 2. Meet your presenters! Lauren Hodgson Sr. Manager, Talent Tractor Beam Infusionsoft Khary Francis Product Marketing Manager LinkedIn Talent Solutions #HireToWin
  • 3. Tactics for building your talent brand #HireToWin
  • 4. Infusionsoft + the Talent Tractor Beam #HireToWin
  • 5. STEP 1: Get crystal clear on who you need #HireToWin
  • 7. Step 1: Get crystal clear on who you need Make up the person you want to hire. Let’s call him.. PAT What would make Pat successful in this role? What excites Pat? Why does Pat like doing this work? Where does Pat hang out? (associations, clubs, conference, LinkedIn Groups, etc.) #HireToWin
  • 8. Step 1: Get crystal clear on who you need Define what they MUST have #HireToWin
  • 9. Step 1: Get crystal clear on who you need The interview process is part of branding Give candidates projects to complete to help you identify if they align with your needs Infusionsoft’s project for Master of First Impressions (receptionist) Project is submitted with application #HireToWin
  • 10. Step 1: Get crystal clear on who you need Create a visual job description #HireToWin
  • 11. Step 2: Treat hiring like it’s marketing #HireToWin
  • 12. STEP 2: Treat hiring like it’s marketing Create your value proposition Infusionsoft’s value proposition for engineers: § Alignment towards small businesses § Continuous delivery § Empowerment coupled with a framework to execute § Mastery #HireToWin
  • 13. Step 2: Treat hiring like it’s marketing Infusionsoft on… Careers Page #HireToWin
  • 14. Step 2: Treat hiring like it’s marketing Infusionsoft on… Company Page #HireToWin
  • 15. Step 2: Treat hiring like it’s marketing Infusionsoft on… Company status update #HireToWin
  • 16. Step 2: Treat hiring like it’s marketing Infusionsoft on… #HireToWin
  • 17. Step 2. Treat hiring like it’s marketing Infusionsoft on… #HireToWin
  • 18. Step 2: Treat hiring like it’s marketing Infusionsoft’s website attracts people that share their philosophy #HireToWin
  • 19. Step 2: Treat hiring like it’s marketing Infusionsoft’s website – culture tours #HireToWin
  • 20. Step 2: Treat hiring like it’s marketing Infusionsoft’s job descriptions – creative & visual Java Developer job description #HireToWin
  • 21. Step 2: Treat hiring like it’s marketing Infusionsoft’s job descriptions – creative & visual Tech Support Rep job description #HireToWin
  • 22. Step 2: Treat hiring like it’s marketing Videos Infusionsoft shares what it’s like to work there …Day In the Life …What You’ll Create …Meet the Team #HireToWin
  • 23. Step 2:Treat hiring like it’s marketing Infusionsoft’s video for Product Development talent Highlights solving problems, big challenges they are working on, and the ability to grow and work with smart people. #HireToWin
  • 24. Step 3: Employees as marketers *Infusionites* #HireToWin
  • 25. Step 3: Employees as marketers Infusionsoft encourages employees to share on social media #HireToWin
  • 26. Step 3: Employees as marketers Infusionsoft encourages employees to share on social media Sample tweets for employees to use: Tweet from CTO #HireToWin
  • 27. Step 3: Employees as marketers Infusionsoft encourages employees to share on social media On LinkedIn #HireToWin
  • 28. Step 3: Employees as marketers # Infusionsoft encourages employees to share on social media Use Twitter to show what life at Infusionsoft looks like. Employee’s tweet with #infusionlife #HireToWin
  • 29. Step 3: Employees as marketers Infusionsoft gives employees LinkedIn profiles tips #HireToWin
  • 30. Step 3: Employees as marketers Encourages employee referrals #HireToWin
  • 31. Step 3: Employees as marketers Celebrates employee referrals - Highlight: 1/3 of people come from employee referrals #HireToWin
  • 32. Step 3: Employees as marketers Infusionsoft’s results • 60% of employees have owned or currently own their own small business. • It’s harder to get into Infusionsoft than it is Harvard! • 3.7% acceptance rate • InMail response rate is 32% for tech positions. • 1/3 employees come from referrals. #HireToWin
  • 33. Your checklist ü Get crystal clear on who you need • Create a persona for your next hire. • Define the 5 things they MUST have and test for them. • Develop projects for candidates that will help you evaluate if they’re a good fit. • Create a visual job description to engage and educate your team. ü Treat hiring like it’s marketing • Define your value proposition for each role. • Amplify what makes your company unique on LinkedIn and other social media. • Use your website to share your values, culture videos, and what kind of people you want. • Get creative with job descriptions – make them visual and speak the candidates language. ü Use your employees as marketers • Encourage employees to share updates, company culture, and jobs with their networks. • Provide employees with sample tweets and posts they can use. • Give employees tips on their Linkedin profiles – develop a tip sheet! • Encourage and celebrate employee referrals. #HireToWin
  • 34. You’re Invited to watch Talent Connect Live! What: Live broadcast of Talent Connect 2014 When: Oct 21 and Oct 22 Register: http://lnkd.in/talentconnectlive Perks: • Hosted broadcast with commentary • Early access to TC365, post-event website #HireToWin