Thailand ICT Overview Q4 2013 by IMC Institute and ATCI

1. Thailand ICT Overview
Q4 2013
January 2014

2. Thailand Overview [2012]
Population: 67.09 million
GDP: $365.6 Billion
GDP per Capita $3,350.78
GDP per Capita PPP :
$8,458.94
Labor force 40.19 Million
[June 2013; National
Statistical Office]
Unemployment rate 0.6%
Source :http://www.tradingeconomics.com/thailand/gdp

3. Internet Usage

4. Internet Usage in Thailand
Internet Users : 23.86 million,
penetration 35.8% [TrueHits, July 2013]
Internet Broadband 4.72 million users
penetration 23.63% per household
[NBTC, Sep 2013]
Internet International Bandwidth 616,133 Mbps
Total Domestic Bandwidth 1,276,265 Mbps
[NECTEC, July 2013]

5. Households with the ICT devices
Source : National Statistical Office; 2012

6. Population using the Internet
by age group
Source : National Statistical Office; 2012

7. Population using ICT by region
Source : National Statistical Office; 2012

8. Social Networks Population
in Thailand 2013
18.5 Million
Source : ZocialRank.com
18 Million
2.58 Million
5.3 Million
Videos

9. Top 10 websites in Thailand
Facebook
Google Thailand
YouTube
Google
BlogSpot
Yahoo
Dealfish.co.th
Pantip.com
Live.com
Sanook.com
Source :Alexa, December 2013

10. Mobile Usage

11. Mobile Usage in Thailand
Mobile Subscribers : 90.97 Million
Mobile Penetration 136.27%
[NBTC, Sep 2013]
3G Mobile Subscribers : 10.5 Million
[Business+, Sep 2013]
Mobile Non-Voice/Voice Revenue
Ratio 35.77% [NBTC, July 2013]

12. Mobile Operators Marketshare: Q3 2013
2.05%
25.6%
35.2%
31.3%
Source :NTBC, Sep 2013
0.38%

13. Devices Shipment Shipment in Thailand
Devices sold in 2012; Desktop-PC
0.96 million, Notebook 1.88 million,
Tablet 1.4 million
In 2013; 0.95 million desktops, 1.63
million notebooks and 2 million
Tablets expected to be shipped
Source: NSTDA, NBTC; Dec 2013

14. Mobile Phone Shipment in Thailand
Smartphone sales in Thailand are
tipped to 7.5 million unit of the total
16 million in 2013. [GfK]
Smartphone sales in Thailand is 2.87
million units in the first four months of
2013: [GfK]
Smartphone penetration in Thailand is
now 25% [VeedVil, Sep 2013].

16. Thailand Smartphone Marketshare 2012
16

17. Thailand Mobile Handset Marketshare
Not include
shipment by
mobile operators
Source : Business+, Sep 2013
17

18. Mobile Market
Source: TDRI, SIPA; Nov 2013
18

20. Smartphone Activities
(Users in Thailand)
Source: OurMobilePlanet, August 2013

21. ICT Market

22. Thailand ICT Market
Thai ICT market value is expected to reach $18.8
billion in 2012 communication industry captured
76% of the market share while hardware and
software took up 17.6% and 5.5% market share.
Digital content market in Thailand will reach $522
million by end of 2012
22

23. Computer Hardware Market
Source: NSTDA,NBTC; Dec 2013

24. Communications Equipment 2012
Source: NSTDA,NBTC; Dec 2013

25. Communication Services 2012
Source: NSTDA, NBTC; Dec 2013

26. Software Market Survey
Value in Million Baht
Source: TDRI, SIPA; Nov 2013

27. Software Industry Manpower
Others
2011
2012
Source: TDRI, SIPA; Nov 2013

28. Embeded Software Manpower
2011
2012
Source: TDRI, SIPA; Nov 2013

29. IT Salary Survey 2014
Source: Adecco Dec 2013

30. IT Salary Survey 2014
Source: Adecco Dec 2013

31. E-Commerce

32. e-Commerce in Thailand
E-Commerce market in Thailand was estimated at 340,903
million baht in 2011. [NSO]
E-Commerce market in Thailand is expected to reach
almost Bt15 billion in 2013 [Paypal]
E-Commerce usage in Thailand in 2011-2012 is estimated
to be at 67% and M-Commerce is at 37%: One of the top
growing country in Asia [MasterCard]
51% of Thai people ever purchase goods via smartphones.
[OurMobilePlanet]

33. Value of E-Commerce (Million Bahts)
Source : E-Commerce Survey,National Statistical Office; 2011

35. Thailand Top 10 Shopping Websites
433,860 Visitors
382,537 Visitors
196,633 Visitors
176,113 Visitors
113,761 Visitors
90,618 Visitors
72,850 Visitors
45,575 Visitors
34,985 Visitors
34,671 Visitors
Source : http://shopping.truehits.net/; Sep 2013

36. Internet/Mobile Banking in Thailand
Internet Banking
- 7,707,712 accounts
- Amount of transactions 1,974 billion baht
Mobile Banking
- 1,086,839 accounts
- Amount of transactions 68 billion baht
Source : Bank of Thailand; Sep 2013

37. e-Payment Statistics
Source : Bank of Thailand; Sep 2013

38. Comparing Thailand
With Others

39. 39

40. IT Industry Competitiveness 2011
Source: EIU2011
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41. 41

42. ASEAN ICT MasterPlan 2015
Source: Ministry of Information Communication & Technology
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43. 43

44. www.facebook.com/imcinstitute

45. Thank you
thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.imcinstitute.com
45