Short information regarding the Thai Mobile Market 2013 including Subscriber growth, Penetration growth, ARPU, Churn, Thai user data consumption and more.

1. www.yozzo.com
Thailand Mobile Market
information 2013
Version 1.00 | 5. July 2013

2. Thailand Demographic
Source: Worldbank | Gini
Population: 67,373,000 (est. 2012)
Growth rate: 1.4%
Capitol: Bangkok: 9,300,000 (est. 2012)
Urban: 31%
Rural: 69%
Gini Index: Although Bangkok and its surrounding areas
play a dominant role in the economy; the Gini Index shows
that Thailand has a relatively equal income distribution,
greater than that of Malaysia or the Philippines and
slightly less than Singapore’s.

3. Year
Total Post-Paid Pre-Paid
Subscribers Growth Subscribers Growth Subscribers Growth
2008 61,837,164 N/A 6,481,372 N/A 55,355,792 N/A
2009 65,952,313 6.7% 7,050,943 8.8% 58,901,370 6.4%
2010 71,726,300 8.8% 7,256,473 2.9% 64,469,827 9.5%
2011 77,449,466 8.0% 7,938,934 9.4% 69,510,532 7.8%
2012 84,001,947 8.5% 9,782,683 23.2% 74,219,264 6.8%
2013 87,445,730 4.1% 10,937,063 11.8% 76,508,667 3.1%
Thailand’s Mobile Subscriber Growth: 2008 - Q1 2013
Source: NBTC, Thailand, June 25, 2013

4. 2008 2009 2010 2011 2012 2013
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
Post-Paid Pre-Paid Total
Thailand’s Mobile Subscriber Growth table: 2008 - Q1 2013
Source: NBTC, Thailand, June 25, 2013

5. Year Total Post-Paid Pre-Paid
2008 93.01% 9.75% 83.26%
2009 98.58% 10.54% 88.04%
2010 106.56% 10.78% 95.78%
2011 114.58% 11.74% 102.83%
2012 123.69% 14.41% 109.29%
Q1/2013 128.77% 16.10% 112.66%
Thailand’s Mobile Penetration: 2008 - Q1 2013
Source: NBTC, Thailand, June 25, 2013

6. 67.2% 65.2% 64.2% 63.3%
19.0% 20.8% 22.5% 24.0%
13.6% 14.0% 13.3% 12.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q4 2011 Q1 2012 Q2 2012 Q3 2012
Voice Non-Voice Other
Mobile Service Usage: Q4 2011 – Q3 2012
Source: NBTC, Thailand

7. 42,85%
28,71%
27,09%
0,90% 0,45%
Mobile Operator Market Shares: Q1 2013
Source: ITU | NBTC | Yozzo.com | National Statistical Office of Thailand

8. AIS Highlights from Q4 2012
Source: AIS Q4 2012
Postpaid Prepaid Total
Subscribers 3,683,300 32,060,400 35,743,700
Net additions 137,000 282,800 419,800
Churn 1.5% 4.3% 4.0%
ARPU 682 THB 219 THB *267 THB
MOU 538 330 351

9. DTAC Highlights from Q1 2013
Source: dtac Q1 2013
Postpaid Prepaid Total
Q1 2013 3,021,714 23,586,844 26,608,558
Net Additions 205,762 84,537 290,299
ARPU in THB 727 201 258

10. Blended ARPU (average revenue per user)
Source: ITU | NBTC | National Statistical Office of Thailand
207 THB
(~$7.13)

11. 60 percent of Thai internet users use a mobile device to access the web
Only 6 million of the 22 million Thai households own computers
Mobile Internet usage in Thailand
Source: Yozzo.com | National Statistical Office of Thailand

12. Time spent on the internet via mobile phones accounted for 49 percent of
all media use, edging out time spent watching TV at 36 percent
49%
36%
Mobile Internet usage in Thailand – Media
Source: Nielsen Thailand Study 2013

13. 72% of Thailand’s mobile users are below the age of 24
72%
28%
Below the age
of 24-years
Above the age
of 24-years
Thailand’s Mobile users age pattern
Source: Yozzo.com | National Statistical Office of Thailand

14. 1011010101101
0101101111011
10011011011000
Average mobile data consumption in Thailand
is 2 GB per/month for mobile video users
Thailand’s Mobile users consumption
Source: International Telecommunication Union (ITU)
2GB

15. Over 2.87 million smartphones sold in the first four months of 2013
Mobile Devices
Source: GfK Thailand
2.87 million

16. Yozzo is a experienced Telecom Consulting firm, specializing in Information and
Communications Technology (ICT).
What we do
We assist public and private sector clients in their decision making through market
insights, experience and technical skills. Our clients includes: Governments, Telecom
Regulators, Telecom operators, MVNO’s, Mobile device
manufacturers, Retailers, Software & Service providers, Media and Broadcasting
companies.
How we do it
We approach consultancy engagements from a commercial perspective, with the
aim of adding significant value to your business by identifying and pursuing: growth
opportunities, create products, services, and businesses that improve the
efficiency, productivity, and profitability of your business.
About the author

17. www.yozzo.com
Thank you!You can download this presentation at www.yozzo.com