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www.yozzo.com
Thailand Mobile Market
information 2013
Version 1.00 | 5. July 2013
Thailand Demographic
Source: Worldbank | Gini
Population: 67,373,000 (est. 2012)
Growth rate: 1.4%
Capitol: Bangkok: 9,300,000 (est. 2012)
Urban: 31%
Rural: 69%
Gini Index: Although Bangkok and its surrounding areas
play a dominant role in the economy; the Gini Index shows
that Thailand has a relatively equal income distribution,
greater than that of Malaysia or the Philippines and
slightly less than Singapore’s.
Year
Total Post-Paid Pre-Paid
Subscribers Growth Subscribers Growth Subscribers Growth
2008 61,837,164 N/A 6,481,372 N/A 55,355,792 N/A
2009 65,952,313 6.7% 7,050,943 8.8% 58,901,370 6.4%
2010 71,726,300 8.8% 7,256,473 2.9% 64,469,827 9.5%
2011 77,449,466 8.0% 7,938,934 9.4% 69,510,532 7.8%
2012 84,001,947 8.5% 9,782,683 23.2% 74,219,264 6.8%
2013 87,445,730 4.1% 10,937,063 11.8% 76,508,667 3.1%
Thailand’s Mobile Subscriber Growth: 2008 - Q1 2013
Source: NBTC, Thailand, June 25, 2013
2008 2009 2010 2011 2012 2013
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
Post-Paid Pre-Paid Total
Thailand’s Mobile Subscriber Growth table: 2008 - Q1 2013
Source: NBTC, Thailand, June 25, 2013
Year Total Post-Paid Pre-Paid
2008 93.01% 9.75% 83.26%
2009 98.58% 10.54% 88.04%
2010 106.56% 10.78% 95.78%
2011 114.58% 11.74% 102.83%
2012 123.69% 14.41% 109.29%
Q1/2013 128.77% 16.10% 112.66%
Thailand’s Mobile Penetration: 2008 - Q1 2013
Source: NBTC, Thailand, June 25, 2013
67.2% 65.2% 64.2% 63.3%
19.0% 20.8% 22.5% 24.0%
13.6% 14.0% 13.3% 12.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q4 2011 Q1 2012 Q2 2012 Q3 2012
Voice Non-Voice Other
Mobile Service Usage: Q4 2011 – Q3 2012
Source: NBTC, Thailand
42,85%
28,71%
27,09%
0,90% 0,45%
Mobile Operator Market Shares: Q1 2013
Source: ITU | NBTC | Yozzo.com | National Statistical Office of Thailand
AIS Highlights from Q4 2012
Source: AIS Q4 2012
Postpaid Prepaid Total
Subscribers 3,683,300 32,060,400 35,743,700
Net additions 137,000 282,800 419,800
Churn 1.5% 4.3% 4.0%
ARPU 682 THB 219 THB *267 THB
MOU 538 330 351
DTAC Highlights from Q1 2013
Source: dtac Q1 2013
Postpaid Prepaid Total
Q1 2013 3,021,714 23,586,844 26,608,558
Net Additions 205,762 84,537 290,299
ARPU in THB 727 201 258
Blended ARPU (average revenue per user)
Source: ITU | NBTC | National Statistical Office of Thailand
207 THB
(~$7.13)
60 percent of Thai internet users use a mobile device to access the web
Only 6 million of the 22 million Thai households own computers
Mobile Internet usage in Thailand
Source: Yozzo.com | National Statistical Office of Thailand
Time spent on the internet via mobile phones accounted for 49 percent of
all media use, edging out time spent watching TV at 36 percent
49%
36%
Mobile Internet usage in Thailand – Media
Source: Nielsen Thailand Study 2013
72% of Thailand’s mobile users are below the age of 24
72%
28%
Below the age
of 24-years
Above the age
of 24-years
Thailand’s Mobile users age pattern
Source: Yozzo.com | National Statistical Office of Thailand
1011010101101
0101101111011
10011011011000
Average mobile data consumption in Thailand
is 2 GB per/month for mobile video users
Thailand’s Mobile users consumption
Source: International Telecommunication Union (ITU)
2GB
Over 2.87 million smartphones sold in the first four months of 2013
Mobile Devices
Source: GfK Thailand
2.87 million
Yozzo is a experienced Telecom Consulting firm, specializing in Information and
Communications Technology (ICT).
What we do
We assist public and private sector clients in their decision making through market
insights, experience and technical skills. Our clients includes: Governments, Telecom
Regulators, Telecom operators, MVNO’s, Mobile device
manufacturers, Retailers, Software & Service providers, Media and Broadcasting
companies.
How we do it
We approach consultancy engagements from a commercial perspective, with the
aim of adding significant value to your business by identifying and pursuing: growth
opportunities, create products, services, and businesses that improve the
efficiency, productivity, and profitability of your business.
About the author
www.yozzo.com
Thank you!You can download this presentation at www.yozzo.com

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2013 Thailand Mobile Market Information

  • 1. www.yozzo.com Thailand Mobile Market information 2013 Version 1.00 | 5. July 2013
  • 2. Thailand Demographic Source: Worldbank | Gini Population: 67,373,000 (est. 2012) Growth rate: 1.4% Capitol: Bangkok: 9,300,000 (est. 2012) Urban: 31% Rural: 69% Gini Index: Although Bangkok and its surrounding areas play a dominant role in the economy; the Gini Index shows that Thailand has a relatively equal income distribution, greater than that of Malaysia or the Philippines and slightly less than Singapore’s.
  • 3. Year Total Post-Paid Pre-Paid Subscribers Growth Subscribers Growth Subscribers Growth 2008 61,837,164 N/A 6,481,372 N/A 55,355,792 N/A 2009 65,952,313 6.7% 7,050,943 8.8% 58,901,370 6.4% 2010 71,726,300 8.8% 7,256,473 2.9% 64,469,827 9.5% 2011 77,449,466 8.0% 7,938,934 9.4% 69,510,532 7.8% 2012 84,001,947 8.5% 9,782,683 23.2% 74,219,264 6.8% 2013 87,445,730 4.1% 10,937,063 11.8% 76,508,667 3.1% Thailand’s Mobile Subscriber Growth: 2008 - Q1 2013 Source: NBTC, Thailand, June 25, 2013
  • 4. 2008 2009 2010 2011 2012 2013 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000 100,000,000 Post-Paid Pre-Paid Total Thailand’s Mobile Subscriber Growth table: 2008 - Q1 2013 Source: NBTC, Thailand, June 25, 2013
  • 5. Year Total Post-Paid Pre-Paid 2008 93.01% 9.75% 83.26% 2009 98.58% 10.54% 88.04% 2010 106.56% 10.78% 95.78% 2011 114.58% 11.74% 102.83% 2012 123.69% 14.41% 109.29% Q1/2013 128.77% 16.10% 112.66% Thailand’s Mobile Penetration: 2008 - Q1 2013 Source: NBTC, Thailand, June 25, 2013
  • 6. 67.2% 65.2% 64.2% 63.3% 19.0% 20.8% 22.5% 24.0% 13.6% 14.0% 13.3% 12.7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q4 2011 Q1 2012 Q2 2012 Q3 2012 Voice Non-Voice Other Mobile Service Usage: Q4 2011 – Q3 2012 Source: NBTC, Thailand
  • 7. 42,85% 28,71% 27,09% 0,90% 0,45% Mobile Operator Market Shares: Q1 2013 Source: ITU | NBTC | Yozzo.com | National Statistical Office of Thailand
  • 8. AIS Highlights from Q4 2012 Source: AIS Q4 2012 Postpaid Prepaid Total Subscribers 3,683,300 32,060,400 35,743,700 Net additions 137,000 282,800 419,800 Churn 1.5% 4.3% 4.0% ARPU 682 THB 219 THB *267 THB MOU 538 330 351
  • 9. DTAC Highlights from Q1 2013 Source: dtac Q1 2013 Postpaid Prepaid Total Q1 2013 3,021,714 23,586,844 26,608,558 Net Additions 205,762 84,537 290,299 ARPU in THB 727 201 258
  • 10. Blended ARPU (average revenue per user) Source: ITU | NBTC | National Statistical Office of Thailand 207 THB (~$7.13)
  • 11. 60 percent of Thai internet users use a mobile device to access the web Only 6 million of the 22 million Thai households own computers Mobile Internet usage in Thailand Source: Yozzo.com | National Statistical Office of Thailand
  • 12. Time spent on the internet via mobile phones accounted for 49 percent of all media use, edging out time spent watching TV at 36 percent 49% 36% Mobile Internet usage in Thailand – Media Source: Nielsen Thailand Study 2013
  • 13. 72% of Thailand’s mobile users are below the age of 24 72% 28% Below the age of 24-years Above the age of 24-years Thailand’s Mobile users age pattern Source: Yozzo.com | National Statistical Office of Thailand
  • 14. 1011010101101 0101101111011 10011011011000 Average mobile data consumption in Thailand is 2 GB per/month for mobile video users Thailand’s Mobile users consumption Source: International Telecommunication Union (ITU) 2GB
  • 15. Over 2.87 million smartphones sold in the first four months of 2013 Mobile Devices Source: GfK Thailand 2.87 million
  • 16. Yozzo is a experienced Telecom Consulting firm, specializing in Information and Communications Technology (ICT). What we do We assist public and private sector clients in their decision making through market insights, experience and technical skills. Our clients includes: Governments, Telecom Regulators, Telecom operators, MVNO’s, Mobile device manufacturers, Retailers, Software & Service providers, Media and Broadcasting companies. How we do it We approach consultancy engagements from a commercial perspective, with the aim of adding significant value to your business by identifying and pursuing: growth opportunities, create products, services, and businesses that improve the efficiency, productivity, and profitability of your business. About the author
  • 17. www.yozzo.com Thank you!You can download this presentation at www.yozzo.com