Tourism2.0

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Presentation by Dr.Thanachart Numnonda for Samart Innovation Award's seminar on 12 March 2011

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Tourism2.0

  1. 1. Tourism 2.0Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand12 March 2011 1
  2. 2. Next Major Computing Cycle 2Source: Morgan Stanley 2009
  3. 3. 3Source: Morgan Stanley 2010
  4. 4. Tablets 4
  5. 5. SmartPhones 5
  6. 6. SocialMedia?!
  7. 7. Things Babies Born in 2011 Will Never KnowVideo tapeTravel AgentsPaper mapsLong distanceWired phonesYellow and White Pages:etc.. 7
  8. 8. 8Source: Travel and Social Media The Lonely Planet Story
  9. 9. 9Source: Travel and Social Media The Lonely Planet Story
  10. 10. 10
  11. 11. The Travel Cycle 11Source: Travel and Social Media The Lonely Planet Story
  12. 12. Tourism 2.0 : Overview Applications Feature and Characteristics Implications 12Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
  13. 13. Applications Blogs Social Network Sites Virtual RealitiesRSS Feeds Social Content Wikis Mash Ups Podcasts Social Bookmarks Mobile Web; Internet Telephony Social Applications 13Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
  14. 14. Characteristics Openness Communities and Networks Hosted ServicesGlobal Interactivity Peering Mass Collaboration Sharing Social Element The Internet as the platform Empowerment 14Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
  15. 15. Impact Customer Experience Business Intelligence Processes and HRMMindset Customer Interaction Customer Insight Rich Internet Applications Product Development Sales & Marketing IT Infrastructure Reputation Management 15Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
  16. 16. Tourism 2.0Impact – Wikitourism Web 2.0 ApplicationsMindset Open sourceBusiness Intelligence Online Applications/ Web ServicesCustomer Insight and Understanding Social Network SitesCustomer Interaction Social Content – Social BookmarkingEnhanced Customer Experience – Blogs or Weblogs Rich Internet Applications WikisReputation Management Podcasts/ VodcastsSales and Marketing Virtual RealitiesProduct Development and R&D e.g. Mash Ups engage and co-create RSS FeedsIT/Software/Applications Mobile Web; Internet TelephonyOperations, Internal Processes and Characteristics HRM Communities and Networks Openness Sharing Peering Hosted Services – online applications; the Internet as the platform Interactivity Social Element Mass Collaboration Empowerment Global 16 Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
  17. 17. 17Source: Travel and Social Media The Lonely Planet Story
  18. 18. Travel Social Media 18Source: Travel 2.0 : Wesley Ellis of Destination Blue Nose Coast
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. iTravel 24
  25. 25. 25
  26. 26. Thank youthanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand 26

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