IT Technology Trends 2014 for Thailand

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Presentation for Thailand ICT Awards ceremony day, Queen Sirikit Conventional Center, 2 September 2012

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IT Technology Trends 2014 for Thailand

  1. 1. IT Technology Trends 2014 For Thailand Assoc.Prof.Dr.Thanachart Numnonda Executive Director IMC Institute 2 September 2013
  2. 2. 2 Gartner Top 10 Strategic Technology Trends Media tablets and beyond Mobile-centric applications and interfaces Social &contextual user experience Application stores and marketplace The Internet of everything Next-generation analytics Big data In-memory computing Extreme low-energy servers Cloud computing Mobile Device Battles Mobile Applications and HTML5 Personal Cloud Enterprise App Stores The Internet of Things Hybrid IT and Cloud Computing Strategic Big Data Actionable Analytics In Memory Computing Integrated Ecosystems 2012 2013 Source: Gartner
  3. 3. 3 Gartner 2013 Hype Cycle for Emerging Technologies Source: Gartner; Aug 2013
  4. 4. 4 Trend #1 Smartphone/Tablet Explosion: Post-PC Era
  5. 5. 5 Trend #1: Smartphone/Tablet Explosion The era of PC dominance with Windows as the single platform will be replaced with a post-PC era where Windows is one of a variety of environments IT Thailand Mobile Subscribers 89.98 Million, Penetration Rate 131.84% Smartphone penetration in Thailand is now 31% [Ourmobileplanet, August 2013].
  6. 6. 6 Trend #1: Smartphone/Tablet Explosion Smartphone sales in Thailand are tipped to 7.5 million unit of the total 16 million in 2013. [GfK] Smartphone sales in Thailand is 2.87 million units in the first four months of 2013: [GfK] Devices sold in Thailand for 2012: Desktop-PC 1.26 million, Notebook 2.1 million, Tablet 1.3 million [NSTDA] Devices expected to be shipped in 2013: Desktop- PC 1.5 million units, Laptops 2.5 million units, Tablet 3.5 million units [IDC]
  7. 7. 7 Worldwide Devices Shipment
  8. 8. 8 Smartphone Marketshare Q2: 2013 Source IDC
  9. 9. 9 Tablet Marketshare Q2: 2013
  10. 10. 10 Thailand Smartphone Marketshare 2012
  11. 11. 11 Frequency Computer Internet Usage In Thailand Frequency Mobile Internet Usage In Thailand Source: OurMobilePlanet, August 2013
  12. 12. 12Source: TrueHits, July 2013 OS Browing
  13. 13. 13 Trend #2 Cloud Computing: From Personal Cloud to SaaS
  14. 14. 14 Trend #2: Cloud Computing The Cloud hype is over. Expect deployments to increase significantly in 2014. IT users will familiar with personal cloud, especially personal storage. SME/Home users will start explore and use public SaaS. More SW vendors both international and local will offer SaaS.
  15. 15. 15 Google Trends [Thailand]
  16. 16. 16 Source : PwC Global 100 Software Leaders May 2013
  17. 17. 17
  18. 18. 18
  19. 19. 19 Trend #3 Online Consumerization: Social Networks / 3G /Broadband
  20. 20. 20 Trend #3: Online Consumerization Thai people are now always on the internet, more people have 3G and broadband access. We change way of communication. Internet Users in Thailand 23.86 million, penetration 35.8% [TrueHits, July 2013] Internet Broadband 4.55 million users, 22.7% penetration per household [NBTC, July 2013].
  21. 21. 21 Social Networks Population in Thailand 2013 18.5 Million 18 Million 2 Million 5.3 Million Videos Source : ZocialRank.com
  22. 22. 22 Four Screens per User
  23. 23. 23 Source : We Are Social 2012 Source : Nielsen Thailand study 2013
  24. 24. 24 Trend #4 Mobile Applications: Cross Platform with HTML5
  25. 25. 25 Trend #4: Mobile Applications Hybrid approach allows developers to write HTML5 code once and deploy it on multiple platform. Nevertheless, native apps won't disappear, and will always offer the best user experiences and most sophisticated features. More than 50% of companies will look to the cloud for their mobile app deployments. By 2017, mobile app download is expected to exceed 200 billion per year, and revenues will reach $63.5 billion. [Portio Research]
  26. 26. 26 The Store Index
  27. 27. 27
  28. 28. 28
  29. 29. 29 Smartphone Activities (Users in Thailand) Source: OurMobilePlanet, August 2013
  30. 30. 30 Number of Apps on Smartphone Source: OurMobilePlanet, August 2013
  31. 31. 31 Trend #5 Bring Your Own Devices: Flexible Office/Workers
  32. 32. 32 Trend #5: BYOD Mobile Devices explosive, Work & Personal lines are blurring. Nearly 60 per cent of companies provide smart phones to support their employees' work. [IDC] Half of companies now allowed allow employees to use personally owned devices to access the corporate network. [Vmware; Thailand] The choice of any device and anywhere, anytime access Need to develop a policy to prevent and protect against cyber-attack
  33. 33. 33 Traditional IT - Highly Infrastructure - Desktop-fixed Device -Data in Silos -Individual Productivity
  34. 34. 34 New Trends - Lightweight IT - BYOD -Resource/Data anywhere -Flexible Office -Collaboration
  35. 35. 35 Trend #6 IaaS: Migreate Servers to Cloud
  36. 36. 36 Trend #6: IaaS Large enterprise will implement private clouds. Internet Data Center amd Telco will provide public IaaS. Expanding of 3G and broadband will booth IaaS revenue. SME will host there servers on public IaaS either local or international providers. Government agencies will provide their own IaaS. DRC pooling will leverage cloud IaaS.
  37. 37. 37
  38. 38. 38 IaaS
  39. 39. 39 Cloud Market in Thailand มูลค่าปี 2556 ประมาณ 2,220 - 2,330 ล้านบาท หรือคิดเป็นอัตราการ เติบโตประมาณ 16.7% - 22.1%
  40. 40. 40 Trend #7 Internet of things: Connected Anywhere, Anytime and Anydevices
  41. 41. 41 Trend #7: Internet of things Over 50% of Internet connections are things. A wide range of devices and peripherals, such as wristwatch displays, healthcare sensors, smart posters, and home entertainment systems. Communicate via NFC, Bluetooth, LE and Wi-FI. IoT & M2M communication market in 2011 was worth $44.0 billion, and is expected to grow $290.0 billion by 2017. [CompaniesandMarkets.com]
  42. 42. 42 Google Glass Nike Fuelband Jawbone UP Basis Band Sony SmartwatchMisfit Shine Wearable Technology: The Next Big Things
  43. 43. 43 Connected Devices
  44. 44. 44 Trend #8 M-Commerce: From e-Commerce to mobile payment
  45. 45. 45 Trend #8: M-Commerce E-Commerce market in Thailand was estimated at 340,903 million baht in 2011. [NSO] E-Commerce market in Thailand is expected to reach almost Bt15 billion in 2013 [Paypal] E-Commerce usage in Thailand in 2011-2012 is estimated to be at 67% and M-Commerce is at 37%: One of the top growing country in Asia [MasterCard] 51% of Thai people ever purchase goods via smartphones. [OurMobilePlanet]
  46. 46. 46 Internet/Mobile Banking in Thailand Source : Bank of Thailand; April 2013 Internet Banking: 7,000,598 accounts; Transaction 1,663 Billion Bahts Mobile Banking: 969,977 accounts; Transaction 53 Billion Bahts
  47. 47. 47 Mobile Payment in Thailand Source: OurMobilePlanet, August 2013
  48. 48. 48 Mobile Purchase via Smartphone (Ever) Source: OurMobilePlanet, August 2013
  49. 49. 49 Trend #9 Big Data: BI in a Big Data World
  50. 50. 50 Trend #9: Big Data Growth of Internet of Things, Social Network, results in explosion of new data. Low cost storage. Volume, variety and velocity of incoming data streams. Big Data technology and service market is expected to grow from $3.2 billion in 2010 to $16.9 billion in 2015 [IDC] By 2015, 4.4 million IT jobs globally will be created to support Big Data [Gartner]
  51. 51. 51 Data Growth
  52. 52. 52 Big Data Landscape
  53. 53. 53 Google Trends Thailand Worldwide
  54. 54. 54 Trend #10 Augmented Reality: Changing our daily life
  55. 55. 55 Trend #10: Augmented Reality AR is gradually becoming a mass technology in various domains of our daily life. Mobile AR is definitely one of the hottest augmented reality trends 2013, which will drive the entire AR industry in the future. The revolution of Eye Wear is around the corner. Driven by the possible advent of Google Glass. The augmented reality applications market is expected to be $5,155.92 million by 2016 [Research and Markets]
  56. 56. 56 Examples
  57. 57. 57 Conclusion: Top IT Trends for Thailand 2014 #1 Smartphone/Tablet Explosion #2 SaaS Cloud Computing #3 Online Consumerization #4 Mobile Applications #5 BYOD #6 IaaS #7 Internet of Things #8 M-Commerce #9 Big Data #10 Augmented Reality
  58. 58. 58 www.facebook.com/imcinstitute
  59. 59. 59 Thank you thanachart@imcinstitute.com www.imcinstitute.com www.facebook.com/imcinstitute www.slideshare.net/imcinstitute

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