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THAILAND’S
D I G I T A L
E C O N O M Y &
S O F T W A R E
I N D U S T R Y
Thailand Board of Investment
www.boi.go.th
THAILAND’S
DIGITAL ECONOMY
Thailand is working to drive digital
transformation and utilize innovation
to become a cutting-edge economic
powerhouse. The country’s digitization
journey begins with the “Thailand 4.0”
DIGITAL MARKET
LANDSCAPE
Key Digital Statistical Indicators1
The driving forces behind Thailand’s
digital economic growth are the high
internet penetration rate and large base
of social media users. The country has
Social Media Penetration
Social media is widely used by most people in Thailand. It is the most popular
online activity - with users spending nearly half (42%) of their time online engaging
in social media channels2
. 
Source:
1
Ministry of Digital Economy and Society
Source:
1
We are social and Hootsuite, 2017
2
Electronic Transactions Development Agency (ETDA)
Note:
* YoY Growth: 2016-2017
economic model which concentrates
on important advancements and digital
improvements to enhance the quality of
life, productivity and efficiency of the
Thai people.
To define the Digital Economy in Thailand, three main areas were identified as
high priorities for investment: the Digital Market Landscape, Digital Infrastructure
and Digital Innovation Ecosystem.
Internet Usage
Social Media
Penetration
e-Commerce
Digital Market
Landscape
e-Government
Internet Speed,
Data Center
e-Payments
Digital
Infrastructure
Startups
Venture Capital
Accelerators
Innovation
Ecosystem
been ranked third globally for time spent
online, with an average daily use of 4
hours and 14 minutes on smartphones
and around 8 hours on PCs or tablets1
.
National Social Media Penetration
65%
64%
53%
Total
Population
68Million
Urbanization
52%
Smart Phone
Users
48Million
vs. Population
70%
10%*
Social Media
Users
46Million
Penetration
67%
21%*
Internet
Users
46Million
Penetration
67%
21%*
2H 48M
Average
daily use of
social media1
The Digital Economy is expected to play a critical
role in every industrial sector in Thailand and
is estimated to contribute 25% to Thailand’s
GDP by 2027.1
25%
55%
29%
16%
B2B B2C B2G
USD
72Billion
Digital Advertising
Increasing numbers of social media
users and usage have directly enhanced
the market size of digital advertising in
Thailand, which witnessed double-digit
growth in 2016 with the total value of
USD 281.2 million1
.
Moreover, social media such as
Facebook is frequently used as
a major tool in supporting online
GIN - Government Information Network
GIN was established to facilitate the integration of the central network. More
than 2,000 government agencies are now a part of GIN in which government
information and services are all shared and exchanged more easily and quickly
with the highest level of security.
Thailand’s e-Commerce
An increasing number of smartphone
users (70% penetration) and internet
penetration are the driving force behind
the growth in e-Commerce in Thailand,
as 41% of total online purchases occur
via smartphones. A further 59% rely on
Source:
1
	 United Nations, EGA.
	 (Electronic Government
	Agency)
Source:
1	
Digital Advertising Association Thailand (DAAT)
2
	Techcrunch
3
	 Ministry of Digital Economy and Society, Electronic Transactions Development Agency (ETDA)
Note:
*	 Data shows annual growth rate of Thailand digital advertising market value.
	 Exchange rate (BOT, Feb 1 2016): USD1 = THB 35.14
Value of e-Commerce Market
in Thailand, 2016F3
shopping, communications and
transactions in Thailand. According
to PricewaterhouseCoopers (PWC),
Thailand is the largest online C2C
market in the world. And with such a
large user base, Facebook decides to
run its first trial for social commerce
payments in Thailand2
.
22%*
online searches for products or services
before making their decision. The value
of the e-commerce market in Thailand
has grown 12.42.% during 2015-2016
from USD 64 billion to USD 72 billion3
.
ROBUST DIGITAL
INFRASTRUCTURE
Thailand took an important step forward
by establishing the Ministry of Digital
Economy and Society and launching
the national plan on infrastructure
improvement to prepare for digital
economy and society. Both soft and
hard infrastructure investments are being
developed to ensure the country is ready
for the new digital era and providing
the best investment opportunities for
investors.
e-Government
By actively pursuing e-Government
services to increase the competitiveness
of the Thai government, Thailand’s
E-Government Development Index
(EGDI) ranking increased dramatically
within two years. The government’s
mission is to drive transformation and
achieve governmental integration, smart
operations, and citizen-centric services.
The Three Components of the EGDI1
Thailand
1.0
Human Capital
Index
Telecommunication
Infrastructure Index
Online Service
Index
0.55
0.46 0.46
0.44
0.33
0.37
0.69
0.62 0.64
0.5
0
ASEAN Average
World Average
Sources:
EGA. (Electronic Government Agency)
Sources:
1
CAT Telecom Public Company Limited,
Open Signal, Inc.
Note:
* Mbps, short for megabits per second,
is a measure of data transfer speed
Internet Speed and Penetration
Thailand’s high speed internet broadband adoption has dramatically increased as
a result of the government’s broadband initiative, announced in 2015, to create
a national broadband network infrastructure by 2035 that would offer affordable,
universal access at minimum speeds of 30 Mbps.
Internet Speed and Penetration rate
among Leading ASEAN Countries, 20161
Country
Q1 2016
Avg. Mbps.*
% Above
4 Mbps
Internet
Penetration
Singapore 16.5 91% 82%
Thailand 10.8 96% 67%
Malaysia 6.4 68% 71%
Vietnam 5 55% 53%
Indonesia 4.5 46% 51%
Thailand Digital Economy and
e-Government Development Plan
(3 Year Plan: 2016-2018)
The plan acts as a digital blueprint to
revolutionize government operations,
business practices, and people’s
lifestyle. The ultimate goal is to bring
social stability as well as economic
wealth in Thailand. Government
infrastructure and data will be integrated
to provide effective services to the
people.
As of January 2017, national broadband access
was available to 40,000 villages, 80% of the
population, and is expected to reach all 70,000
villages, or 95% of the population, by 2023.
Government Integration
To integrate and connect all data
and working process between
organizations.
•	 Citizen and business Data
Integration
•	 Government Shared
Infrastructure(Data Center)
•	 One Stop Service
Management
Driven Transformation
Organizational Restructuring
in human resource, operation,
technology and regulations
supported by national leader who
has commitment, vision, and a
sense of importance in using
technology to develop the country.
Citizen-centric Services
To improve the government service
and design a customize process to
suite with each individual with respect
to the balance of safety in life, asset
and data of people and facilitate.
Smart Operations
To use technology and digital device
to support staff operation
•	 Connection between devices
•	 Big Data Management system
•	 One Stop Service Management
Regulatory Sandbox
Thailand has just opened a fintech
regulatory sandbox to enable developers
working on lending, payments and
money-transfer services, and products
to experiment for up to a year. As the
regulator, the BOT and SEC has set
three criteria in regulating fintech -
regulations must not impose barriers
to innovative products and the growth of
fintech, customers must be protected,
and the products must not jeopardize
the financial system or the economy.
Source:
1	
Ministry of Digital Economy and Society,
	 Data Center Map
Source:
1
Prime Minister’s Office
2
Bank of Thailand (BOT), 2017
“PromptPay will not only
bring down money transfer
costs but will improve service
efficiencies and increase
access to financial services.”
Mr. Veerathai Santiprabhob,
Bank of Thailand Governor
Data Center
Data centers in Thailand have been
designed and built to world class
standards to facilitate local and foreign
investors. Most data centers in Thailand
are Tier 3 Data Centers, with 99.98%
uptime and N+1 fault tolerant. With
11,000 racks available, Thailand still
have more than 30% storage capacity
left to serve the market1
.
National e-Payment
PromptPay is the
national e-payment
p l a t f o r m w h i c h
provides an alternative
way to receive and transfer money
in Thailand. The system benefits
the country as a whole by providing
users with more choice for payments.
Businesses can receive payments from
clients faster, while the government
is more efficient in making payments
directly to the bank accounts of
individuals.
By associating with every commercial
Thai bank, one-third, or 20 million Thais
currently have PromptPay accounts.
The PromptPay system will reduce
payment costs by at least USD 5.1
billion annually.1
Cashless Society
The Ministry of Finance aims to expand
the installation of Electronic Data
Capture (EDC) and mobile point-of-sale
(mPOS) devices in the country.
400,000 card acceptance machines will
be installed nationwide by 2017 leading
to a total of 800,000 EDC devices.2
These machines will be used in several
business sectors including restaurants,
taxis and independent retail stores.
Center Location
CAT Telecom IDC
CAT IDC FL14
CS LOXINFO Data Center – CyberWorld
KIRZ Data Center
PROEN Internet IDC
TCCT Empire Tower Data Center
Thailand Bangkok 1 Data Center
The Cloud Data Center Bangkok
True Internet Data center
JasTel IDC
True Internet Data Center – Muangthong
SUPERNAP Thailand
Thailand Bangkok 2 Data Center
TCCT Amata Data Center
Bangkok
Bangkok
Bangkok
Bangkok
Bangkok
Bangkok
Bangkok
Bangkok
Bangkok
Nonthaburi
Nonthaburi
Chonburi
Chonburi
Chonburi
Source:
1
Techsauce
Note:
* Compound Annual Growth Rate 2012-2016
Source: Techsauce
DIGITAL INNOVATION
ECOSYSTEM
Thailand Startup Ecosystem
Thailand has an excellent ecosystem
to support a startup environment as
the country is known for its strong
creative industries, ground-breaking
ICT entrepreneurs and strong customer
Major Startup Exits1
demand. Within four years, the number
of funded startups in Thailand increased
from 3 in 2012 to 75 companies in 2016.
Funding for startups has also increased
by more than 120% during 2012 - 2016.
Key Startup Sectors
Startups in Thailand have shown very
rapid growth in the past few years.
The hottest startup sectors are in
e-commerce, fintech and logistics.
These top three sectors grew rapidly
in terms of the number of startups
operating as well as in funding.
e-Commerce
FinTech
Payment
Retail
Investment
Lending & Credit
Insur Tech
Crowdfunding
Logistics
Other
Estimated Total Disclosed Funding Amount: 2012 - 20161
2012
3.1
2013
9.7
2014
42.7
2015
33.2
2016
86.0
0
20
40
60
80
100 129.44%*
[In million USD]
Successful Startups
Ookbee is a Thai e-book
and digital content startup
which has a 90% market
share in Thailand and
Southeast Asia. Ookbee
has grown very quickly and also
expanded by diversifying into the online
music business.
Source: Techsauce
Note:
*	 Series A: the first round of funding given to a new business.
	 Series B: the second round of financing normally takes place when the company has 		
	 accomplished certain milestones in developing its business.
	 Series C: the stage that investors typically invest into a flourishing business
		 to expand the company’s size and market share.
		 Financing rounds at these stages tend to
		 range from tens to hundreds of
		 millions USD. 
2C2P is a payment
services company
working with financial institutions,
e-commerce and m-commerce
merchants. 2C2P has closed a USD 7
million Series C round in 2015.
Thailand’s Venture Capital
To enable an innovative economy,
a large number of corporates and
Thai commercial banks provide
comprehensive funding support to
Startup Accelerators
All of the leading banks and
telecommunication companies in
Thailand as well as Ananda and
Sansiri, leading real estate companies,
emerging firms. The number of VCs
reached more than 60 firms in 2016
from only 1 in 2012. And more than 75
startups were funded in 2016.
are pushing to generate their own
accelerator programs which positively
reflects the startup ecosystem in
Thailand.
Source: Thailand Tech Startup Association
Digital Ventures is a key driver in the banking and technology
industry and is also a partner of Golden Gate Ventures in
San Francisco. The firm has USD 50 million capital (THB
1,750 million ) for investment in financial technology.
Some of their successful startups include FlowAccount,
PeerPower, Refinn, and Seekster.
Dtac accelerate was established to support the startup
ecosystem in Thailand to be the hub of the region by
funding and providing opportunities for new potential
startups. Successful startups from Dtac accelerate include
Drivebot, Storylog, and Claimdi.
AIS The Start Up is a platform for new startups to become
business partners with AIS and be exposed to greater
opportunities with financial support. Successful startups
include StockRadars, ShopSpot, Social Giver, etc.
Krungsri RISE is an intensive boot camp for fintech startups
with mentorship from experts in fintech and experienced
CEOs for new startups. Successful starups include
aBorrow, AppMan, iTAX, and Meefund.
True Incube is a regional ecosystem for new startups to
build innovative businesses and gain exposure to new
opportunities, exchanging their ideas and incubate with
other upcoming startups. Some of their successful startups
include ARINCAE, govivigo, Stone Lab,and Tunjai.
Ananda UrbanTech launched in early 2017 and is involved
in the property technology sector. It is a division of Ananda
Development and focuses on ecosystem support, fund of
funds and corporate VC.
SIRI VENTURE is a property technology VC from Sansiri
and co-invested with Siam Commercial Bank. Launched
in early 2017, their main strategy targets home living and
lifestyle innovation startups.
500 TukTuks is a Thai fundraiser for Thai startups focused
exclusively on seed funding. Omise, Claim Di, Skootar,
Hubba, and Take Me Tour are just a few examples of
successful startups that received seed funding from 500
TukTuks.
Ardent Capital is a venture capital firm which focuses on
e-commerce in Southeast Asia and also globally. Successful
startups from Ardent Capital include acommerce, Snapcart,
Hubba, SPACESHIP and many more.
Bangkok Venture Club is Thailand’s largest angle investment
group. Firm objective is to identify and support seed and
early stage businesses.
InVent is a corporate VC firm by Intouch Holdings
focused on strategic investments in early to growth-stage
technology companies in Thailand and SEA. Ookbee,
Meditech Solutions, and Playbasis are just a few startups
supported by InVent.
Source:
1
Digital Economy Promotion Agency (DEPA)
Note:
* Compound Annual Growth Rate 2013-2017F
Exchange rate (BOT, Feb 1 2016):
USD1 = THB 35.14
Source:
1
Digital Economy Promotion Agency (DEPA)
Thai Embedded System Association
Note:
* Compound Annual Growth Rate 2013-2017F
Exchange rate (BOT, Feb 1 2016):
USD1 = THB 35.14
SOFTWARE INDUSTRY
Thailand is an exceptional investment
destination for the software industry. The
country offers world-class infrastructure
that is crucial to software production
including broadband internet, network
security, low rate of power shortages
and excellent production facilities. In
addition, labor costs in Thailand are very
competitive compared with the United
States, the European Union and several
ASEAN countries.
Leading Software Companies
Netbay provides and delivers software as a cloud
computing service by generating a gateway for exchanging
electronic trading, shipping and payment information for
to B2G, B2B and B2C.
Airbus Flight Operations Services Center was established
in Thailand for the production of flight operations data for
use by airlines worldwide. The center produces electronic
versions of the standard flight operation manuals, improving
the growing use of the Electronic Flight Bag for all Airbus
aircraft types.
Total Value of Embedded Software Production1
[In million USD]
2013 2014 2015 2016F 2017F
165 166
172
180
193
3.20%*
Total Value of Thailand Software Production and Software Services1
2013 2014 2015 2016F 2017F
1,341
1,478 1,495
1,562
1,629
3.97%*
[In million USD]
Breakthrough Technology
To transform the country into an
innovation-driven economy (Thailand
4.0), the demand for internet of things
(IoT), big data analytics, cyber security,
industrial software and embedded
software systems and design are
growing, as they are widely used by
many leading businesses to increase
productivity and efficiency.
Thailand is considered an excellent
investment location for embedded
software given its readiness of skilled
labor combined with a lower wage
rate. Various global firms are currently
using Thailand as their production hub,
including ThaiGertec Co., Ltd., Toyota
Tsusho Electronics (Thailand) Co., Ltd.,
and Silicon Craft Technology Co., Ltd.
Digital Content
Thailand’s Animation Industry
With world-class production quality,
talented personnel and low-production
costs, Thailand was chosen as one
of the leading animation outsourced
service providers. Many Thai visual
effects and animation studios are
behind the success of well-known
Hollywood animations such as Frozen
and One Piece Film Gold. There are also
many famous local animations which
incorporate plots that contain traditional
local culture and beliefs such as Yak:
The Giant King, Shelldon, Bua Tong,
Khan Kluay and Khun Tong Dang.
Thailand’s Gaming Market
Gaming consumption in Thailand has
shown double-digit growth, especially
in the IP owner segment due to an
increasing number of local game
developers and the growth of the mobile
gaming industry. Thailand is ranked in
second place after Singapore for the
number of developers. Mobile game
revenue in Thailand is gigantic, as 49%
of mobile gamers spend their money
on mobile games. Moreover, Thailand
is also a major hub for the gaming
industry in terms of game products,
as various global leading companies
outsource their production to Thai game
studios.
Yak: The Giant King is
one of the most famous
Thai animations. The
movie gained critical
a c c l a i m f ro m b o t h
local and international
critics on its storytelling,
creative adaptation and
the advanced technology used in the
movie. The movie was shown in Russian
and South Korean cinemas. Its DVD
was sold in New Zealand and Australia.
Sheldon: Under the
production of Shell Hut
Entertainment Co., Ltd.,
Sheldon is broadcasted in
more than 100 countries
by BBC. This world-class
animation aims to provide
environmental awareness, and make
people around the globe recognize the
attractive scenery and history behind
the beautiful beach and sea in Thailand.
Thailand’s Animation
Market Value, 2017F1
Source:
1	
Digital Economy Promotion Agency (DEPA)
Note:
Exchange rate (BOT, Feb 1 2016):
USD1 = THB 35.14
Source:
1
	 Thai Game Software Industry Association (TGA),
	Newzoo
2	
Digital Economy Promotion Agency (DEPA)
Note:
Exchange rate (BOT, Feb 1 2016):
USD1 = THB 35.14
To p S p e n d e r
with the Highest
Game Revenues
in Southeast Asia1
1st
Thailand’s Game
Market Value, 2017F2
ARAYA is a first person
horror game and was one
of the most famous Thai
games in 2016, gaining
worldwide recognition.
Araya has proven to be
extremely successful
in Thailand, Japan and among
international gamers for its originality
and its elements of distinctive Thai
horror.
Home Sweet Home
is a first-person horror
adventure game based
on Thai myths and beliefs,
with puzzles to be solved
along the game. This
game is released at the
same time as ARAYA by a Yggdrazil
Gaming Ltd., one of the most famous
gaming companies in Thailand.
Key Players
Sinoze
Key Players
56%
26%
18%
USD
117Million
Distributor, Importer and
Licensing Agent
Outsourced Service Provider
IP Owner
73%
5%
22%
USD
375Million
Distributor, Importer and
Licensing Agent
Outsourced Service Provider
IP Owner
Pee Mak Phra
Kanong is a Thai
comedy horror film.
Pee Mak earned
more than USD
33 million (THB
1 billion) in revenue,
currently the highest
grossing Thai film
of all time. Pee Mak
received positive reviews from critics
for its harmonious use of creativity,
comedy, drama and horror. The movie
was released in cinemas in Korea,
Indonesia, Hong Kong, Cambodia,
Malaysia, Singapore and Taiwan.
Source:
1
The National Federation of
Thai Film Associations
Thai Film Industry
Thailand is considered the only real
center for filmmaking in all of Southeast
Asia with a market value of USD 745
million (THB 26.2 billion).1
Many Thai
movies are popular among ASEAN
countries such as Ong Bak and Pee
Mak Phra Kanong. Comedy, horror,
action and romantic comedies are
popular genres among Thai moviegoers.
Increasingly, filmmakers are coming to
Thailand for studio-work, green scenes,
and post-production services, as Thai
companies provide the latest digital
cameras, large lighting setups, drone
cinematography and cutting-edge
post-production facilities, ensuring that
Thailand is rapidly becoming one of the
major OEM markets for film productions
from Hollywood and Bollywood.
THAILAND 4.0
Thailand is reaching one step further
by launching a national plan on
infrastructure improvements to transition
to a digital economy and society. Both
soft and hard infrastructure investments
are being made to ensure the country’s
readiness while emphasizing Thailand’s
reputation for providing the world’s best
opportunities for everyone.
Digital Society
Thailand is one of the leaders in internet
and social media penetration in the
world. More than half of the population
has access to high speed internet.
Strong ICT Infrastructure
Compared with other countries in
Southeast Asia, Thailand is ranked 3rd
for network readiness following only
Singapore and Malaysia. Additionally,
Thailand Internet and Social Media Penetration, Global Ranking1
Network Readiness Ranking among ASEAN Countries3
Source:
1
We are social and Hootsuite,
	 Electronic Transactions Development Agency (ETDA)
2
International Telecommunication Union (ITU)
3
United Nations
In addition, Thai customers are also
heavy users, spending 6.4 hours per
day online.
Driven by the government actions
against cyber attacks, as of 2015,
Thailand ranked 15th
in the world in the
Global Cyber security Index (CGI).2
Key Players
Internet Penetration
(67%, 46 mil., 2016)
Time Spent Online
(6.4 hr., 2016)
Number of Line Accounts
(33 mil., 2015)
Time Spent on YouTube
(Avg. 1.7 hr., 2016)
67% Social Media Penetration
(46 mil., 2016)
16th
3rd
2nd
8th
7th
Infrastructure and
Digital Content
Business and Innovation
Environment
Usage (Individual,
Business and Government)
2nd
3rd
3rd
Smart Cities
Aside from being popular tourist
locations, Phuket, Chiang Mai and
Khon Kaen were piloted as the “Smart
Cities,” home to digital industries and
international research and innovation
centers.
To fully drive the project, CAT telecom
Public Company Ltd. worked together
with government agencies to implement
high-speed internet infrastructure in
these cities. In addition, to support
business growth in the digital sector,
the government has amended the
regulations providing tax incentives
such as exemptions on import tax for
machines and corporate income tax,
as well as an exemption in personal
income tax for Thai and foreign experts
who work in these smart cities. In 2016,
73 digital projects in smart cities with
a total investment value of USD 23.3
million were promoted by BOI.
Human Resources
Human resources signify another key success factor in transforming Thailand to a
Digital Economy. Thailand offers abundant and highly-skilled labor at competitive
income levels compared to other countries, offering foreign investors lower
production costs.
Digital Park Thailand
Digital Park Thailand is the destination
for global players and world-class digital
nomads to Invest-Work-Learn-Play.
It is a flagship project of the Eastern
Economic Corridor (EEC) planed to
support major digital investments (USD
1.4 billion per year).
Eight digital clusters will be promoted
in Digital Park areas included:
 Computer Hardware,
Semi/superconductor
 Smart Device, IoT, Robotic
 Big Data & AI
 Intelligent Platform & Auto System
 Immersive Content
 Satellite & Broadcast
 Future Ultra High BB
 Digital Tech Startup
EEC Maximum Privilege
BOI Special Privileges
•	 8 years corporate income tax
waiver plus 50% reduction for
another 5 years
•	 Potential 15 years corporate
income tax waiver plus grants
for strategic projects in EEC
(Thailand Competitive Fund)
•	 Potential maximum 17%
personal income tax for
management, investor, expert of
companies in target industries
with HQ and facilities situated
in EEC
Other Privilege
•	 Long-term land lease 50+49
years
•	 Free trade zone
•	 Non-tax incentives VISA and
Work permit
Note:
Exchange rate (BOT, Feb 1 2016):
USD1 = THB 35.14
Source:
1
Office of the Higher Education Commission
2
ISM Tech
Note:
Exchange rate (BOT, Feb 1 2016):
USD1 = THB 35.14
Estimated number of IT Graduates, 20161
Computer
33%
Others
1%
Business-Related
27%
IT
23%
Multimedia&
Animation
8%
Software&
Electronics
8%
115,000
Persons
Estimated Salary of IT Graduates, 20162
System
Analyst
IT
Auditor
Software
Engineer
SAP/CRM/
ERP
System
Administrator
1,139
711 711 711 626
[In USD]
INVESTMENT INCENTIVES
BOI Incentives
BOI recognizes the importance and value of the bioeconomy industry, and
offers a wide range of tax and non-tax incentives for projects that meet national
development objectives.
Note: * Exemption of import duty on raw or essential materials and
machinery used in manufacturing export products
** For projects in activities under List Two and
List Three annexed to the
Foreign Business Act,
B.E. 2542
Tax Incentives
GROUP ELIGIBLE ACTIVITIES
INCENTIVES
Corporate
income tax
exemption
Exemption
of import
duty*
A1
•	 Embedded System Design
•	 Software
•	 Embedded Software
•	 High Value-added Software
•	 Industrial Zones or Technology Industrial Zones
•	 Science and Technology Parks
•	 Software Parks
•	 Data Center
•	 Innovation Incubation Center
•	 Cloud Service
8 years
(No Cap) 
A3
•	 Software
•	 Enterprise Software and/or Digital Content
•	 Digital Services
•	 Movie Town
•	 Thai Motion Picture Production
•	 Motion Picture Support Services
5 years 
B2 •	 e-Commerce
Only Non-Tax
Incentives
Non-Tax Incentives
These activities also receive the following non-tax incentives:
100% foreign ownership
No equity restrictions for foreign investors**
Permit to bring in
expatriates
Permit to own land
Permit to take or
remit foreign currency
abroad
Strong Supporting Organizations
Ministry of Digital
Economy and Society
Administers and manages the country’s
policies and promotes and supports
technology and the digital economy.
Digital Economy
Promotion Agency
(Public Organization)
Support R&D, skill development and
investment including tax exemption for
software entrepreneurs and people.
Software Park
Thailand
Supports and strengthens the software
industry through human resources, marketing,
securing investments and latest technologies
National Electronics
and Computer
Technology Center
Supports R&D for electronics and computer
technologies and links research communities
to industries.
National Science
and Technology
Development Agency
Supports R&D in five target areas; agriculture
and food, energy and environment, health and
medicines, bio-resources and communities,
and manufacturing and service industries.
National Innovation
Agency
Conducts and promotes activities that
accelerate innovation in industry, business,
government and society.
CONTACT US
HEAD OFFICES
OFFICE OF THE BOARD OF INVESTMENT
555 Vibhavadi-Rangsit Road, Chatuchak, Bangkok 10900
Tel: 	 +66 (0) 2553-8111
Fax: 	+66 (0) 2553-8315
Website: www.boi.go.th
Email: head@boi.go.th
ONE START ONE STOP INVESTMENT CENTER (OSOS)
18th
Floor, Chamchuri Square Building,
319 Phayathai Road, Pathumwan, Bangkok 10330
Tel: 	 +66 (0) 2209-1100
Fax: 	+66 (0) 2209-1199
Website: osos.boi.go.th
Email: osos@boi.go.th
ONE STOP SERVICE CENTER FOR VISAS AND
WORK PERMITS
18th
Floor, Chamchuri Square Building,
319 Phayathai Road, Pathumwan, Bangkok 10330
Tel: 	 +66 (0) 2209-1100
Fax: 	+66 (0) 2209-1194
Email: visawork@boi.go.th
REGIONAL OFFICES
REGIONAL INVESTMENT AND ECONOMIC CENTER 1
CHIANG MAI OFFICE
Airport Business Park 108-110,
90 Mahidol Road, Amphur Muang, Chiang Mai 50100
Tel: 	 +66 (0) 5329 4100
Fax: 	+66 (0) 5329 4199
Email: chmai@boi.go.th
PHITSANULOK OFFICE
3rd
Floor, Thai Sivarat Building, 59/15 Boromtrilokkanat 2 Road,
Naimuang, Amphur Muang, Phitsanulok 65000
Tel: 	 +66 (0) 5524-8111
Fax: 	+66 (0) 5524-8777
Email: phitsanulok@boi.go.th
REGIONAL INVESTMENT AND ECONOMIC CENTER 2
NAKHON RATCHASIMA
2112/22 Mitraphab Road, Amphur Muang,
Nakhon Ratchasima 30000
Tel: 	 +66 (0) 4438 4200
Fax: 	+66 (0) 4438 4299
Email: korat@boi.go.th
REGIONAL INVESTMENT AND ECONOMIC CENTER 3
KHONKAEN
177/54 Moo 17, Mitraphab Road, Amphur Muang,
Khonkaen 40000
Tel: 	 +66 (0) 4327 1300-2
Fax: 	+66 (0) 4327 1303
Email: khonkaen@boi.go.th
REGIONAL INVESTMENT AND ECONOMIC CENTER 4
CHONBURI
46 Moo 5 Laem Chabang Industrial Estate, Sukhumvit Road,
Toongsukhla, Sriracha, Chonburi 20230
Tel: 	 +66 (0) 3840 4900
Fax: 	+66 (0) 3840 4997, +66 (0) 3840 4999
Email: chonburi@boi.go.th
REGIONAL INVESTMENT AND ECONOMIC CENTER 5
SONGKHLA
7-15 Chaiyong Building Juti Uthit 1 Road, Hadd Yai,
Songkhla 90110
Tel: 	 +66 (0) 7458 4500
Fax: 	+66 (0) 7458 4599
Email: songkhla@boi.go.th
REGIONAL INVESTMENT AND ECONOMIC CENTER 6
SURAT THANI
49/21-22 Sriwichai Road, Makhamtia, Amphur Muang,
Surat Thani 84000
Tel: 	 +66 (0) 7740 4600
Fax: 	+66 (0) 7740 4699
Email: surat@boi.go.th
OVERSEAS OFFICES
SHANGHAI
Thailand Board of Investment, Shanghai Office
Royal Thai Consulate General, No. 18, Wanshan Road,
Changning Distric, Shanghai 200336, P.R. China
Tel:	 +86-21-5260-9876, +86-21-5260-9877
Fax:	+86-21-5260-9873
Email: shanghai@boi.go.th
BEIJING
Thailand Board of Investment, Beijing Office
Royal Thai Embassy, No.21 Guanghua Road,
Chaoyang District, Beijing, 100600, P.R. China
Tel:	 +86-10-8531-8755 to 8757, +86-10-8531-8753
Fax:	+86-10-8531-8758
Email: beijing@boi.go.th
GUANGZHOU
Thailand Board of Investment, Guangzhou Office
Investment Promotion Section, Royal Thai Consulate-General,
No.36 Youhe Road, Haizhu District, Guangzhou, P.R. China 510310
Tel: 	 +86-20-8385-8988 Ext. 220-225,
	 +86-20-8387-7770 (Direct line)
Fax: 	+86-20-8387-2700
Email: guangzhou@boi.go.th
TAIPEI
Thailand Board of Investment, Taipei Office
Taipei World Trade Center, 3rd
Floor, Room 3E 39-40
No.5 Xin-Yi Road, Sec. 5 Taipei 110, Taiwan R.O.C.
Tel:	+886-2-2345-6663
Fax:	+886-2-2345-9223
Email: taipei@boi.go.th
TOKYO
Thailand Board of Investment, Tokyo Office
Royal Thai Embassy, 8th
Floor, Fukuda Building West,
2-11-3, Akasaka, Minato-ku, Tokyo 107-0052 Japan
Tel:	 +81 (0) 3-3582-1806
Fax:	+81 (0) 3-3589-5176
Email: tyo@boi.go.th
OSAKA
Thailand Board of Investment, Osaka Office
Royal Thai Consulate-General, Bangkok Bank Building, 7th
Floor,
1-9-16 Kyutaro-Machi, Chuo-Ku, Osaka 541-0056 Japan
Tel:	 +81 (0) 6-6271-1395
Fax:	+81 (0) 6-6271-1394
Email: osaka@boi.go.th
SEOUL
Thailand Board of Investment, Seoul Office
#1804, 18th
Floor, Koryo Daeyeongak Center,
97 Toegye-ro, Jung-gu, Seoul, 100-706, Korea
Tel:	+82-2-319-9998
Fax:	+82-2-319-9997
Email: seoul@boi.go.th
MUMBAI
Thailand Board of Investment, Mumbai Office
Express Tower, 12th
Fl., Barrister Rajni Patel Marg,
Nariman Point, Mumbai, Maharashtra 400021
Tel: 	 +91-22-2204-1589-90
Fax: 	+91-22-2282-1525
Email: mumbai@boi.go.th
NEW YORK
Thailand Board of Investment, New York Office
7 World Trade Center, 34th
Floor, Suite F,
250 Greenwich Street, New York, New York 10007, U.S.A.
Tel: 	 +1 (0) 212 422 9009
Fax: 	+1 (0) 212 422 9119
Email: nyc@boi.go.th
Website: www.thinkasiainvestthailand.com
LOS ANGELES
Thailand Board of Investment, Los Angeles Office
Royal Thai Consulate-General, 611 North Larchmont Boulevard,
3rd
Floor, Los Angeles CA 90004, U.S.A.
Tel: 	 +1 (0)-323-960-1199
Fax: 	+1 (0)-323-960-1190
Email: boila@boi.go.th
FRANKFURT
Thailand Board of Investment, Frankfurt Office
Investment Section, Royal Thai Consulate-General
Bethmannstr. 58,5.0G
60311 Frankfurt am Main,
Federal Republic of Germany
Tel: 	 +49 (069) 92 91 230
Fax: 	+49 (069) 92 91 2320
Email: fra@boi.go.th
PARIS
Thailand Board of Investment, Paris Office
Ambassade Royale de Thaïlande
8, rue Greuze, 75116 Paris, France
Tel: 	 +(33-1) 56 90 26 00
Fax: 	+(33-1) 56 90 26 02
Email: par@boi.go.th
STOCKHOLM
Thailand Board of Investment, Stockholm Office
Stureplan 4C 4th
Floor, 114 35 Stockholm, Sweden
Tel:	 +46 (0) 8463 1158, +46 (0) 8463 1174-75
Fax:	+46 (0) 8463 1160
Email: stockholm@boi.go.th
SYDNEY
Thailand Board of Investment, Sydney Office
Suite 101, Level 1, 234 George Street, Sydney,
New South Wales 2000, Australia
Tel: 	 +61-2-9252-4884
Tel: 	 +61-2-9252-4882
Email: sydney@boi.go.th
Thailand Board of Investment
www.boi.go.th
Think Asia, Invest Thailand

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Thailand's Digital Economy & Software Industry

  • 1. THAILAND’S D I G I T A L E C O N O M Y & S O F T W A R E I N D U S T R Y Thailand Board of Investment www.boi.go.th
  • 2. THAILAND’S DIGITAL ECONOMY Thailand is working to drive digital transformation and utilize innovation to become a cutting-edge economic powerhouse. The country’s digitization journey begins with the “Thailand 4.0” DIGITAL MARKET LANDSCAPE Key Digital Statistical Indicators1 The driving forces behind Thailand’s digital economic growth are the high internet penetration rate and large base of social media users. The country has Social Media Penetration Social media is widely used by most people in Thailand. It is the most popular online activity - with users spending nearly half (42%) of their time online engaging in social media channels2 .  Source: 1 Ministry of Digital Economy and Society Source: 1 We are social and Hootsuite, 2017 2 Electronic Transactions Development Agency (ETDA) Note: * YoY Growth: 2016-2017 economic model which concentrates on important advancements and digital improvements to enhance the quality of life, productivity and efficiency of the Thai people. To define the Digital Economy in Thailand, three main areas were identified as high priorities for investment: the Digital Market Landscape, Digital Infrastructure and Digital Innovation Ecosystem. Internet Usage Social Media Penetration e-Commerce Digital Market Landscape e-Government Internet Speed, Data Center e-Payments Digital Infrastructure Startups Venture Capital Accelerators Innovation Ecosystem been ranked third globally for time spent online, with an average daily use of 4 hours and 14 minutes on smartphones and around 8 hours on PCs or tablets1 . National Social Media Penetration 65% 64% 53% Total Population 68Million Urbanization 52% Smart Phone Users 48Million vs. Population 70% 10%* Social Media Users 46Million Penetration 67% 21%* Internet Users 46Million Penetration 67% 21%* 2H 48M Average daily use of social media1 The Digital Economy is expected to play a critical role in every industrial sector in Thailand and is estimated to contribute 25% to Thailand’s GDP by 2027.1 25%
  • 3. 55% 29% 16% B2B B2C B2G USD 72Billion Digital Advertising Increasing numbers of social media users and usage have directly enhanced the market size of digital advertising in Thailand, which witnessed double-digit growth in 2016 with the total value of USD 281.2 million1 . Moreover, social media such as Facebook is frequently used as a major tool in supporting online GIN - Government Information Network GIN was established to facilitate the integration of the central network. More than 2,000 government agencies are now a part of GIN in which government information and services are all shared and exchanged more easily and quickly with the highest level of security. Thailand’s e-Commerce An increasing number of smartphone users (70% penetration) and internet penetration are the driving force behind the growth in e-Commerce in Thailand, as 41% of total online purchases occur via smartphones. A further 59% rely on Source: 1 United Nations, EGA. (Electronic Government Agency) Source: 1 Digital Advertising Association Thailand (DAAT) 2 Techcrunch 3 Ministry of Digital Economy and Society, Electronic Transactions Development Agency (ETDA) Note: * Data shows annual growth rate of Thailand digital advertising market value. Exchange rate (BOT, Feb 1 2016): USD1 = THB 35.14 Value of e-Commerce Market in Thailand, 2016F3 shopping, communications and transactions in Thailand. According to PricewaterhouseCoopers (PWC), Thailand is the largest online C2C market in the world. And with such a large user base, Facebook decides to run its first trial for social commerce payments in Thailand2 . 22%* online searches for products or services before making their decision. The value of the e-commerce market in Thailand has grown 12.42.% during 2015-2016 from USD 64 billion to USD 72 billion3 . ROBUST DIGITAL INFRASTRUCTURE Thailand took an important step forward by establishing the Ministry of Digital Economy and Society and launching the national plan on infrastructure improvement to prepare for digital economy and society. Both soft and hard infrastructure investments are being developed to ensure the country is ready for the new digital era and providing the best investment opportunities for investors. e-Government By actively pursuing e-Government services to increase the competitiveness of the Thai government, Thailand’s E-Government Development Index (EGDI) ranking increased dramatically within two years. The government’s mission is to drive transformation and achieve governmental integration, smart operations, and citizen-centric services. The Three Components of the EGDI1 Thailand 1.0 Human Capital Index Telecommunication Infrastructure Index Online Service Index 0.55 0.46 0.46 0.44 0.33 0.37 0.69 0.62 0.64 0.5 0 ASEAN Average World Average
  • 4. Sources: EGA. (Electronic Government Agency) Sources: 1 CAT Telecom Public Company Limited, Open Signal, Inc. Note: * Mbps, short for megabits per second, is a measure of data transfer speed Internet Speed and Penetration Thailand’s high speed internet broadband adoption has dramatically increased as a result of the government’s broadband initiative, announced in 2015, to create a national broadband network infrastructure by 2035 that would offer affordable, universal access at minimum speeds of 30 Mbps. Internet Speed and Penetration rate among Leading ASEAN Countries, 20161 Country Q1 2016 Avg. Mbps.* % Above 4 Mbps Internet Penetration Singapore 16.5 91% 82% Thailand 10.8 96% 67% Malaysia 6.4 68% 71% Vietnam 5 55% 53% Indonesia 4.5 46% 51% Thailand Digital Economy and e-Government Development Plan (3 Year Plan: 2016-2018) The plan acts as a digital blueprint to revolutionize government operations, business practices, and people’s lifestyle. The ultimate goal is to bring social stability as well as economic wealth in Thailand. Government infrastructure and data will be integrated to provide effective services to the people. As of January 2017, national broadband access was available to 40,000 villages, 80% of the population, and is expected to reach all 70,000 villages, or 95% of the population, by 2023. Government Integration To integrate and connect all data and working process between organizations. • Citizen and business Data Integration • Government Shared Infrastructure(Data Center) • One Stop Service Management Driven Transformation Organizational Restructuring in human resource, operation, technology and regulations supported by national leader who has commitment, vision, and a sense of importance in using technology to develop the country. Citizen-centric Services To improve the government service and design a customize process to suite with each individual with respect to the balance of safety in life, asset and data of people and facilitate. Smart Operations To use technology and digital device to support staff operation • Connection between devices • Big Data Management system • One Stop Service Management
  • 5. Regulatory Sandbox Thailand has just opened a fintech regulatory sandbox to enable developers working on lending, payments and money-transfer services, and products to experiment for up to a year. As the regulator, the BOT and SEC has set three criteria in regulating fintech - regulations must not impose barriers to innovative products and the growth of fintech, customers must be protected, and the products must not jeopardize the financial system or the economy. Source: 1 Ministry of Digital Economy and Society, Data Center Map Source: 1 Prime Minister’s Office 2 Bank of Thailand (BOT), 2017 “PromptPay will not only bring down money transfer costs but will improve service efficiencies and increase access to financial services.” Mr. Veerathai Santiprabhob, Bank of Thailand Governor Data Center Data centers in Thailand have been designed and built to world class standards to facilitate local and foreign investors. Most data centers in Thailand are Tier 3 Data Centers, with 99.98% uptime and N+1 fault tolerant. With 11,000 racks available, Thailand still have more than 30% storage capacity left to serve the market1 . National e-Payment PromptPay is the national e-payment p l a t f o r m w h i c h provides an alternative way to receive and transfer money in Thailand. The system benefits the country as a whole by providing users with more choice for payments. Businesses can receive payments from clients faster, while the government is more efficient in making payments directly to the bank accounts of individuals. By associating with every commercial Thai bank, one-third, or 20 million Thais currently have PromptPay accounts. The PromptPay system will reduce payment costs by at least USD 5.1 billion annually.1 Cashless Society The Ministry of Finance aims to expand the installation of Electronic Data Capture (EDC) and mobile point-of-sale (mPOS) devices in the country. 400,000 card acceptance machines will be installed nationwide by 2017 leading to a total of 800,000 EDC devices.2 These machines will be used in several business sectors including restaurants, taxis and independent retail stores. Center Location CAT Telecom IDC CAT IDC FL14 CS LOXINFO Data Center – CyberWorld KIRZ Data Center PROEN Internet IDC TCCT Empire Tower Data Center Thailand Bangkok 1 Data Center The Cloud Data Center Bangkok True Internet Data center JasTel IDC True Internet Data Center – Muangthong SUPERNAP Thailand Thailand Bangkok 2 Data Center TCCT Amata Data Center Bangkok Bangkok Bangkok Bangkok Bangkok Bangkok Bangkok Bangkok Bangkok Nonthaburi Nonthaburi Chonburi Chonburi Chonburi
  • 6. Source: 1 Techsauce Note: * Compound Annual Growth Rate 2012-2016 Source: Techsauce DIGITAL INNOVATION ECOSYSTEM Thailand Startup Ecosystem Thailand has an excellent ecosystem to support a startup environment as the country is known for its strong creative industries, ground-breaking ICT entrepreneurs and strong customer Major Startup Exits1 demand. Within four years, the number of funded startups in Thailand increased from 3 in 2012 to 75 companies in 2016. Funding for startups has also increased by more than 120% during 2012 - 2016. Key Startup Sectors Startups in Thailand have shown very rapid growth in the past few years. The hottest startup sectors are in e-commerce, fintech and logistics. These top three sectors grew rapidly in terms of the number of startups operating as well as in funding. e-Commerce FinTech Payment Retail Investment Lending & Credit Insur Tech Crowdfunding Logistics Other Estimated Total Disclosed Funding Amount: 2012 - 20161 2012 3.1 2013 9.7 2014 42.7 2015 33.2 2016 86.0 0 20 40 60 80 100 129.44%* [In million USD]
  • 7. Successful Startups Ookbee is a Thai e-book and digital content startup which has a 90% market share in Thailand and Southeast Asia. Ookbee has grown very quickly and also expanded by diversifying into the online music business. Source: Techsauce Note: * Series A: the first round of funding given to a new business. Series B: the second round of financing normally takes place when the company has accomplished certain milestones in developing its business. Series C: the stage that investors typically invest into a flourishing business to expand the company’s size and market share. Financing rounds at these stages tend to range from tens to hundreds of millions USD.  2C2P is a payment services company working with financial institutions, e-commerce and m-commerce merchants. 2C2P has closed a USD 7 million Series C round in 2015. Thailand’s Venture Capital To enable an innovative economy, a large number of corporates and Thai commercial banks provide comprehensive funding support to Startup Accelerators All of the leading banks and telecommunication companies in Thailand as well as Ananda and Sansiri, leading real estate companies, emerging firms. The number of VCs reached more than 60 firms in 2016 from only 1 in 2012. And more than 75 startups were funded in 2016. are pushing to generate their own accelerator programs which positively reflects the startup ecosystem in Thailand. Source: Thailand Tech Startup Association Digital Ventures is a key driver in the banking and technology industry and is also a partner of Golden Gate Ventures in San Francisco. The firm has USD 50 million capital (THB 1,750 million ) for investment in financial technology. Some of their successful startups include FlowAccount, PeerPower, Refinn, and Seekster. Dtac accelerate was established to support the startup ecosystem in Thailand to be the hub of the region by funding and providing opportunities for new potential startups. Successful startups from Dtac accelerate include Drivebot, Storylog, and Claimdi. AIS The Start Up is a platform for new startups to become business partners with AIS and be exposed to greater opportunities with financial support. Successful startups include StockRadars, ShopSpot, Social Giver, etc. Krungsri RISE is an intensive boot camp for fintech startups with mentorship from experts in fintech and experienced CEOs for new startups. Successful starups include aBorrow, AppMan, iTAX, and Meefund. True Incube is a regional ecosystem for new startups to build innovative businesses and gain exposure to new opportunities, exchanging their ideas and incubate with other upcoming startups. Some of their successful startups include ARINCAE, govivigo, Stone Lab,and Tunjai. Ananda UrbanTech launched in early 2017 and is involved in the property technology sector. It is a division of Ananda Development and focuses on ecosystem support, fund of funds and corporate VC. SIRI VENTURE is a property technology VC from Sansiri and co-invested with Siam Commercial Bank. Launched in early 2017, their main strategy targets home living and lifestyle innovation startups. 500 TukTuks is a Thai fundraiser for Thai startups focused exclusively on seed funding. Omise, Claim Di, Skootar, Hubba, and Take Me Tour are just a few examples of successful startups that received seed funding from 500 TukTuks. Ardent Capital is a venture capital firm which focuses on e-commerce in Southeast Asia and also globally. Successful startups from Ardent Capital include acommerce, Snapcart, Hubba, SPACESHIP and many more. Bangkok Venture Club is Thailand’s largest angle investment group. Firm objective is to identify and support seed and early stage businesses. InVent is a corporate VC firm by Intouch Holdings focused on strategic investments in early to growth-stage technology companies in Thailand and SEA. Ookbee, Meditech Solutions, and Playbasis are just a few startups supported by InVent.
  • 8. Source: 1 Digital Economy Promotion Agency (DEPA) Note: * Compound Annual Growth Rate 2013-2017F Exchange rate (BOT, Feb 1 2016): USD1 = THB 35.14 Source: 1 Digital Economy Promotion Agency (DEPA) Thai Embedded System Association Note: * Compound Annual Growth Rate 2013-2017F Exchange rate (BOT, Feb 1 2016): USD1 = THB 35.14 SOFTWARE INDUSTRY Thailand is an exceptional investment destination for the software industry. The country offers world-class infrastructure that is crucial to software production including broadband internet, network security, low rate of power shortages and excellent production facilities. In addition, labor costs in Thailand are very competitive compared with the United States, the European Union and several ASEAN countries. Leading Software Companies Netbay provides and delivers software as a cloud computing service by generating a gateway for exchanging electronic trading, shipping and payment information for to B2G, B2B and B2C. Airbus Flight Operations Services Center was established in Thailand for the production of flight operations data for use by airlines worldwide. The center produces electronic versions of the standard flight operation manuals, improving the growing use of the Electronic Flight Bag for all Airbus aircraft types. Total Value of Embedded Software Production1 [In million USD] 2013 2014 2015 2016F 2017F 165 166 172 180 193 3.20%* Total Value of Thailand Software Production and Software Services1 2013 2014 2015 2016F 2017F 1,341 1,478 1,495 1,562 1,629 3.97%* [In million USD] Breakthrough Technology To transform the country into an innovation-driven economy (Thailand 4.0), the demand for internet of things (IoT), big data analytics, cyber security, industrial software and embedded software systems and design are growing, as they are widely used by many leading businesses to increase productivity and efficiency. Thailand is considered an excellent investment location for embedded software given its readiness of skilled labor combined with a lower wage rate. Various global firms are currently using Thailand as their production hub, including ThaiGertec Co., Ltd., Toyota Tsusho Electronics (Thailand) Co., Ltd., and Silicon Craft Technology Co., Ltd.
  • 9. Digital Content Thailand’s Animation Industry With world-class production quality, talented personnel and low-production costs, Thailand was chosen as one of the leading animation outsourced service providers. Many Thai visual effects and animation studios are behind the success of well-known Hollywood animations such as Frozen and One Piece Film Gold. There are also many famous local animations which incorporate plots that contain traditional local culture and beliefs such as Yak: The Giant King, Shelldon, Bua Tong, Khan Kluay and Khun Tong Dang. Thailand’s Gaming Market Gaming consumption in Thailand has shown double-digit growth, especially in the IP owner segment due to an increasing number of local game developers and the growth of the mobile gaming industry. Thailand is ranked in second place after Singapore for the number of developers. Mobile game revenue in Thailand is gigantic, as 49% of mobile gamers spend their money on mobile games. Moreover, Thailand is also a major hub for the gaming industry in terms of game products, as various global leading companies outsource their production to Thai game studios. Yak: The Giant King is one of the most famous Thai animations. The movie gained critical a c c l a i m f ro m b o t h local and international critics on its storytelling, creative adaptation and the advanced technology used in the movie. The movie was shown in Russian and South Korean cinemas. Its DVD was sold in New Zealand and Australia. Sheldon: Under the production of Shell Hut Entertainment Co., Ltd., Sheldon is broadcasted in more than 100 countries by BBC. This world-class animation aims to provide environmental awareness, and make people around the globe recognize the attractive scenery and history behind the beautiful beach and sea in Thailand. Thailand’s Animation Market Value, 2017F1 Source: 1 Digital Economy Promotion Agency (DEPA) Note: Exchange rate (BOT, Feb 1 2016): USD1 = THB 35.14 Source: 1 Thai Game Software Industry Association (TGA), Newzoo 2 Digital Economy Promotion Agency (DEPA) Note: Exchange rate (BOT, Feb 1 2016): USD1 = THB 35.14 To p S p e n d e r with the Highest Game Revenues in Southeast Asia1 1st Thailand’s Game Market Value, 2017F2 ARAYA is a first person horror game and was one of the most famous Thai games in 2016, gaining worldwide recognition. Araya has proven to be extremely successful in Thailand, Japan and among international gamers for its originality and its elements of distinctive Thai horror. Home Sweet Home is a first-person horror adventure game based on Thai myths and beliefs, with puzzles to be solved along the game. This game is released at the same time as ARAYA by a Yggdrazil Gaming Ltd., one of the most famous gaming companies in Thailand. Key Players Sinoze Key Players 56% 26% 18% USD 117Million Distributor, Importer and Licensing Agent Outsourced Service Provider IP Owner 73% 5% 22% USD 375Million Distributor, Importer and Licensing Agent Outsourced Service Provider IP Owner
  • 10. Pee Mak Phra Kanong is a Thai comedy horror film. Pee Mak earned more than USD 33 million (THB 1 billion) in revenue, currently the highest grossing Thai film of all time. Pee Mak received positive reviews from critics for its harmonious use of creativity, comedy, drama and horror. The movie was released in cinemas in Korea, Indonesia, Hong Kong, Cambodia, Malaysia, Singapore and Taiwan. Source: 1 The National Federation of Thai Film Associations Thai Film Industry Thailand is considered the only real center for filmmaking in all of Southeast Asia with a market value of USD 745 million (THB 26.2 billion).1 Many Thai movies are popular among ASEAN countries such as Ong Bak and Pee Mak Phra Kanong. Comedy, horror, action and romantic comedies are popular genres among Thai moviegoers. Increasingly, filmmakers are coming to Thailand for studio-work, green scenes, and post-production services, as Thai companies provide the latest digital cameras, large lighting setups, drone cinematography and cutting-edge post-production facilities, ensuring that Thailand is rapidly becoming one of the major OEM markets for film productions from Hollywood and Bollywood. THAILAND 4.0 Thailand is reaching one step further by launching a national plan on infrastructure improvements to transition to a digital economy and society. Both soft and hard infrastructure investments are being made to ensure the country’s readiness while emphasizing Thailand’s reputation for providing the world’s best opportunities for everyone. Digital Society Thailand is one of the leaders in internet and social media penetration in the world. More than half of the population has access to high speed internet. Strong ICT Infrastructure Compared with other countries in Southeast Asia, Thailand is ranked 3rd for network readiness following only Singapore and Malaysia. Additionally, Thailand Internet and Social Media Penetration, Global Ranking1 Network Readiness Ranking among ASEAN Countries3 Source: 1 We are social and Hootsuite, Electronic Transactions Development Agency (ETDA) 2 International Telecommunication Union (ITU) 3 United Nations In addition, Thai customers are also heavy users, spending 6.4 hours per day online. Driven by the government actions against cyber attacks, as of 2015, Thailand ranked 15th in the world in the Global Cyber security Index (CGI).2 Key Players Internet Penetration (67%, 46 mil., 2016) Time Spent Online (6.4 hr., 2016) Number of Line Accounts (33 mil., 2015) Time Spent on YouTube (Avg. 1.7 hr., 2016) 67% Social Media Penetration (46 mil., 2016) 16th 3rd 2nd 8th 7th Infrastructure and Digital Content Business and Innovation Environment Usage (Individual, Business and Government) 2nd 3rd 3rd
  • 11. Smart Cities Aside from being popular tourist locations, Phuket, Chiang Mai and Khon Kaen were piloted as the “Smart Cities,” home to digital industries and international research and innovation centers. To fully drive the project, CAT telecom Public Company Ltd. worked together with government agencies to implement high-speed internet infrastructure in these cities. In addition, to support business growth in the digital sector, the government has amended the regulations providing tax incentives such as exemptions on import tax for machines and corporate income tax, as well as an exemption in personal income tax for Thai and foreign experts who work in these smart cities. In 2016, 73 digital projects in smart cities with a total investment value of USD 23.3 million were promoted by BOI. Human Resources Human resources signify another key success factor in transforming Thailand to a Digital Economy. Thailand offers abundant and highly-skilled labor at competitive income levels compared to other countries, offering foreign investors lower production costs. Digital Park Thailand Digital Park Thailand is the destination for global players and world-class digital nomads to Invest-Work-Learn-Play. It is a flagship project of the Eastern Economic Corridor (EEC) planed to support major digital investments (USD 1.4 billion per year). Eight digital clusters will be promoted in Digital Park areas included:  Computer Hardware, Semi/superconductor  Smart Device, IoT, Robotic  Big Data & AI  Intelligent Platform & Auto System  Immersive Content  Satellite & Broadcast  Future Ultra High BB  Digital Tech Startup EEC Maximum Privilege BOI Special Privileges • 8 years corporate income tax waiver plus 50% reduction for another 5 years • Potential 15 years corporate income tax waiver plus grants for strategic projects in EEC (Thailand Competitive Fund) • Potential maximum 17% personal income tax for management, investor, expert of companies in target industries with HQ and facilities situated in EEC Other Privilege • Long-term land lease 50+49 years • Free trade zone • Non-tax incentives VISA and Work permit Note: Exchange rate (BOT, Feb 1 2016): USD1 = THB 35.14 Source: 1 Office of the Higher Education Commission 2 ISM Tech Note: Exchange rate (BOT, Feb 1 2016): USD1 = THB 35.14 Estimated number of IT Graduates, 20161 Computer 33% Others 1% Business-Related 27% IT 23% Multimedia& Animation 8% Software& Electronics 8% 115,000 Persons Estimated Salary of IT Graduates, 20162 System Analyst IT Auditor Software Engineer SAP/CRM/ ERP System Administrator 1,139 711 711 711 626 [In USD]
  • 12. INVESTMENT INCENTIVES BOI Incentives BOI recognizes the importance and value of the bioeconomy industry, and offers a wide range of tax and non-tax incentives for projects that meet national development objectives. Note: * Exemption of import duty on raw or essential materials and machinery used in manufacturing export products ** For projects in activities under List Two and List Three annexed to the Foreign Business Act, B.E. 2542 Tax Incentives GROUP ELIGIBLE ACTIVITIES INCENTIVES Corporate income tax exemption Exemption of import duty* A1 • Embedded System Design • Software • Embedded Software • High Value-added Software • Industrial Zones or Technology Industrial Zones • Science and Technology Parks • Software Parks • Data Center • Innovation Incubation Center • Cloud Service 8 years (No Cap)  A3 • Software • Enterprise Software and/or Digital Content • Digital Services • Movie Town • Thai Motion Picture Production • Motion Picture Support Services 5 years  B2 • e-Commerce Only Non-Tax Incentives Non-Tax Incentives These activities also receive the following non-tax incentives: 100% foreign ownership No equity restrictions for foreign investors** Permit to bring in expatriates Permit to own land Permit to take or remit foreign currency abroad Strong Supporting Organizations Ministry of Digital Economy and Society Administers and manages the country’s policies and promotes and supports technology and the digital economy. Digital Economy Promotion Agency (Public Organization) Support R&D, skill development and investment including tax exemption for software entrepreneurs and people. Software Park Thailand Supports and strengthens the software industry through human resources, marketing, securing investments and latest technologies National Electronics and Computer Technology Center Supports R&D for electronics and computer technologies and links research communities to industries. National Science and Technology Development Agency Supports R&D in five target areas; agriculture and food, energy and environment, health and medicines, bio-resources and communities, and manufacturing and service industries. National Innovation Agency Conducts and promotes activities that accelerate innovation in industry, business, government and society.
  • 13. CONTACT US HEAD OFFICES OFFICE OF THE BOARD OF INVESTMENT 555 Vibhavadi-Rangsit Road, Chatuchak, Bangkok 10900 Tel: +66 (0) 2553-8111 Fax: +66 (0) 2553-8315 Website: www.boi.go.th Email: head@boi.go.th ONE START ONE STOP INVESTMENT CENTER (OSOS) 18th Floor, Chamchuri Square Building, 319 Phayathai Road, Pathumwan, Bangkok 10330 Tel: +66 (0) 2209-1100 Fax: +66 (0) 2209-1199 Website: osos.boi.go.th Email: osos@boi.go.th ONE STOP SERVICE CENTER FOR VISAS AND WORK PERMITS 18th Floor, Chamchuri Square Building, 319 Phayathai Road, Pathumwan, Bangkok 10330 Tel: +66 (0) 2209-1100 Fax: +66 (0) 2209-1194 Email: visawork@boi.go.th REGIONAL OFFICES REGIONAL INVESTMENT AND ECONOMIC CENTER 1 CHIANG MAI OFFICE Airport Business Park 108-110, 90 Mahidol Road, Amphur Muang, Chiang Mai 50100 Tel: +66 (0) 5329 4100 Fax: +66 (0) 5329 4199 Email: chmai@boi.go.th PHITSANULOK OFFICE 3rd Floor, Thai Sivarat Building, 59/15 Boromtrilokkanat 2 Road, Naimuang, Amphur Muang, Phitsanulok 65000 Tel: +66 (0) 5524-8111 Fax: +66 (0) 5524-8777 Email: phitsanulok@boi.go.th REGIONAL INVESTMENT AND ECONOMIC CENTER 2 NAKHON RATCHASIMA 2112/22 Mitraphab Road, Amphur Muang, Nakhon Ratchasima 30000 Tel: +66 (0) 4438 4200 Fax: +66 (0) 4438 4299 Email: korat@boi.go.th REGIONAL INVESTMENT AND ECONOMIC CENTER 3 KHONKAEN 177/54 Moo 17, Mitraphab Road, Amphur Muang, Khonkaen 40000 Tel: +66 (0) 4327 1300-2 Fax: +66 (0) 4327 1303 Email: khonkaen@boi.go.th REGIONAL INVESTMENT AND ECONOMIC CENTER 4 CHONBURI 46 Moo 5 Laem Chabang Industrial Estate, Sukhumvit Road, Toongsukhla, Sriracha, Chonburi 20230 Tel: +66 (0) 3840 4900 Fax: +66 (0) 3840 4997, +66 (0) 3840 4999 Email: chonburi@boi.go.th REGIONAL INVESTMENT AND ECONOMIC CENTER 5 SONGKHLA 7-15 Chaiyong Building Juti Uthit 1 Road, Hadd Yai, Songkhla 90110 Tel: +66 (0) 7458 4500 Fax: +66 (0) 7458 4599 Email: songkhla@boi.go.th REGIONAL INVESTMENT AND ECONOMIC CENTER 6 SURAT THANI 49/21-22 Sriwichai Road, Makhamtia, Amphur Muang, Surat Thani 84000 Tel: +66 (0) 7740 4600 Fax: +66 (0) 7740 4699 Email: surat@boi.go.th OVERSEAS OFFICES SHANGHAI Thailand Board of Investment, Shanghai Office Royal Thai Consulate General, No. 18, Wanshan Road, Changning Distric, Shanghai 200336, P.R. China Tel: +86-21-5260-9876, +86-21-5260-9877 Fax: +86-21-5260-9873 Email: shanghai@boi.go.th BEIJING Thailand Board of Investment, Beijing Office Royal Thai Embassy, No.21 Guanghua Road, Chaoyang District, Beijing, 100600, P.R. China Tel: +86-10-8531-8755 to 8757, +86-10-8531-8753 Fax: +86-10-8531-8758 Email: beijing@boi.go.th GUANGZHOU Thailand Board of Investment, Guangzhou Office Investment Promotion Section, Royal Thai Consulate-General, No.36 Youhe Road, Haizhu District, Guangzhou, P.R. China 510310 Tel: +86-20-8385-8988 Ext. 220-225, +86-20-8387-7770 (Direct line) Fax: +86-20-8387-2700 Email: guangzhou@boi.go.th TAIPEI Thailand Board of Investment, Taipei Office Taipei World Trade Center, 3rd Floor, Room 3E 39-40 No.5 Xin-Yi Road, Sec. 5 Taipei 110, Taiwan R.O.C. Tel: +886-2-2345-6663 Fax: +886-2-2345-9223 Email: taipei@boi.go.th TOKYO Thailand Board of Investment, Tokyo Office Royal Thai Embassy, 8th Floor, Fukuda Building West, 2-11-3, Akasaka, Minato-ku, Tokyo 107-0052 Japan Tel: +81 (0) 3-3582-1806 Fax: +81 (0) 3-3589-5176 Email: tyo@boi.go.th OSAKA Thailand Board of Investment, Osaka Office Royal Thai Consulate-General, Bangkok Bank Building, 7th Floor, 1-9-16 Kyutaro-Machi, Chuo-Ku, Osaka 541-0056 Japan Tel: +81 (0) 6-6271-1395 Fax: +81 (0) 6-6271-1394 Email: osaka@boi.go.th SEOUL Thailand Board of Investment, Seoul Office #1804, 18th Floor, Koryo Daeyeongak Center, 97 Toegye-ro, Jung-gu, Seoul, 100-706, Korea Tel: +82-2-319-9998 Fax: +82-2-319-9997 Email: seoul@boi.go.th MUMBAI Thailand Board of Investment, Mumbai Office Express Tower, 12th Fl., Barrister Rajni Patel Marg, Nariman Point, Mumbai, Maharashtra 400021 Tel: +91-22-2204-1589-90 Fax: +91-22-2282-1525 Email: mumbai@boi.go.th NEW YORK Thailand Board of Investment, New York Office 7 World Trade Center, 34th Floor, Suite F, 250 Greenwich Street, New York, New York 10007, U.S.A. Tel: +1 (0) 212 422 9009 Fax: +1 (0) 212 422 9119 Email: nyc@boi.go.th Website: www.thinkasiainvestthailand.com LOS ANGELES Thailand Board of Investment, Los Angeles Office Royal Thai Consulate-General, 611 North Larchmont Boulevard, 3rd Floor, Los Angeles CA 90004, U.S.A. Tel: +1 (0)-323-960-1199 Fax: +1 (0)-323-960-1190 Email: boila@boi.go.th FRANKFURT Thailand Board of Investment, Frankfurt Office Investment Section, Royal Thai Consulate-General Bethmannstr. 58,5.0G 60311 Frankfurt am Main, Federal Republic of Germany Tel: +49 (069) 92 91 230 Fax: +49 (069) 92 91 2320 Email: fra@boi.go.th PARIS Thailand Board of Investment, Paris Office Ambassade Royale de Thaïlande 8, rue Greuze, 75116 Paris, France Tel: +(33-1) 56 90 26 00 Fax: +(33-1) 56 90 26 02 Email: par@boi.go.th STOCKHOLM Thailand Board of Investment, Stockholm Office Stureplan 4C 4th Floor, 114 35 Stockholm, Sweden Tel: +46 (0) 8463 1158, +46 (0) 8463 1174-75 Fax: +46 (0) 8463 1160 Email: stockholm@boi.go.th SYDNEY Thailand Board of Investment, Sydney Office Suite 101, Level 1, 234 George Street, Sydney, New South Wales 2000, Australia Tel: +61-2-9252-4884 Tel: +61-2-9252-4882 Email: sydney@boi.go.th Thailand Board of Investment www.boi.go.th Think Asia, Invest Thailand